Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Botify
Score 9.3 out of 10
N/A
The Botify Platform is designed for enterprise websites and the teams that work on them. Whether in retail or publishing, on the technical or content side of SEO, a practitioner or an executive, Botify aims to help streamline workflows and increase website ROI.N/A
SpyFu
Score 7.0 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
Ubersuggest
Score 8.4 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
Pricing
BotifySpyFuUbersuggest
Editions & Modules
No answers on this topic
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
No answers on this topic
Offerings
Pricing Offerings
BotifySpyFuUbersuggest
Free Trial
NoNoNo
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BotifySpyFuUbersuggest
Features
BotifySpyFuUbersuggest
SEO
Comparison of SEO features of Product A and Product B
Botify
7.0
1 Ratings
9% below category average
SpyFu
6.6
52 Ratings
15% below category average
Ubersuggest
8.6
9 Ratings
12% above category average
Keyword analysis6.01 Ratings7.052 Ratings9.59 Ratings
Site audit / diagnostics10.01 Ratings7.232 Ratings8.59 Ratings
Site recommendations6.01 Ratings6.031 Ratings8.58 Ratings
Task management6.01 Ratings6.120 Ratings6.05 Ratings
Backlink management00 Ratings6.040 Ratings9.08 Ratings
SERP ranking tracking00 Ratings6.044 Ratings9.09 Ratings
Page grader00 Ratings7.829 Ratings9.58 Ratings
Competitive analysis00 Ratings7.051 Ratings9.08 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Botify
9.0
1 Ratings
18% above category average
SpyFu
5.8
39 Ratings
26% below category average
Ubersuggest
8.2
6 Ratings
8% above category average
Mobile SEO9.01 Ratings8.029 Ratings10.05 Ratings
Local SEO00 Ratings5.033 Ratings6.05 Ratings
Social SEO00 Ratings5.028 Ratings7.55 Ratings
Global SEO00 Ratings5.035 Ratings9.56 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Botify
9.0
1 Ratings
7% above category average
SpyFu
7.3
28 Ratings
14% below category average
Ubersuggest
8.0
7 Ratings
5% below category average
Multi-domain support8.01 Ratings6.028 Ratings7.56 Ratings
Integration with web analytics tools10.01 Ratings8.518 Ratings8.57 Ratings
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Medium-sized Companies
Advanced Web Ranking
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Score 8.2 out of 10
Advanced Web Ranking
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Score 8.2 out of 10
Advanced Web Ranking
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Score 8.2 out of 10
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User Ratings
BotifySpyFuUbersuggest
Likelihood to Recommend
10.0
(1 ratings)
7.0
(62 ratings)
9.0
(10 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(10 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
9.0
(3 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.6
(13 ratings)
10.0
(3 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
BotifySpyFuUbersuggest
Likelihood to Recommend
Botify
Botify is great for large websites because the crawler can handle millions of pages and a ton of data. If your site only has a couple thousand or hundred thousand pages, there are probably cheaper tools that can be used to crawl your site and you may not need as much in-depth reporting.
Read full review
SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review
NP Digital
Ubersuggest is well suited for people who needs to conduct a basic keyword research to rank content in google. Whoever, the tool can be limited for people with more expertise and SEO knowledge. Nevertheless, having more free tools than other similar platforms, I recommend it to those who are starting in SEO.
Read full review
Pros
Botify
  • Allows you to filter down data to almost anything you can think of
  • Combines keywords, log files, and site crawls into one report
  • Gives you a holistic view of your site health
Read full review
SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review
NP Digital
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
Read full review
Cons
Botify
  • There are a ton of filters and it takes time to learn which one to use
Read full review
SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Read full review
NP Digital
  • Improve the user interface.
  • Speed up the Ubersuggest platform because it loads many unnecessary graphical elements or tooltips when the user looks for data.
  • Improve keyword research for other languages than English.
Read full review
Likelihood to Renew
Botify
No answers on this topic
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Read full review
NP Digital
Ubersuggest offers everything related to SEO in a single platform. I need it to improve my ranking on search.
Read full review
Usability
Botify
No answers on this topic
SpyFu
SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
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NP Digital
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
Read full review
Support Rating
Botify
No answers on this topic
SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
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NP Digital
They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
Read full review
Online Training
Botify
No answers on this topic
SpyFu
No answers on this topic
NP Digital
Ubersuggest offers lots of free training on how to use the platform and digital marketing in general. The content is super useful.
Read full review
Alternatives Considered
Botify
Screaming Frog can't handle a crawl of our entire site because it is too large and would crash your computer. DeepCrawl's reports weren't as in-depth and didn't have as much functionality as Botify
Read full review
SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
Read full review
NP Digital
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past. For larger companies I would probably look at someting else, but Ubersuggest is good for most SMBs
Read full review
Return on Investment
Botify
  • Decreased duplicate content
  • Assisted with website migrations
Read full review
SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Read full review
NP Digital
  • Has helped with keeping our blog topics fresh for clients.
  • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
  • The site audit function has helped us to sell website redesigns as well as SEO packages.
Read full review
ScreenShots