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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bound

    Score10 out of 10
    N/ABound (formerly Get Smart Content) is a website segmentation and targeting platform that enables marketers to read a website visitor's digital body language and serve relevant content based on the person's stage in the buying journey. Using behavioral, demographic, and firmographic data, Bound creates personalized web experiences for both anonymous and known website visitors to increase the effectiveness of marketing efforts and dramatically reduce the buyer's path to conversion. Bound partners…N/A

    Postal

    Score8.6 out of 10
    N/AFounded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
    Pricing
    BoundPostal
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BoundPostal
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BoundPostal
    Considered Both Products
    Bound Systems, Inc.
    No answer on this topic
    Postal
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    83%
    Implementation went as expected
    5 Answers
    Features
    BoundPostal
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Bound and Postal
    Feature
    Bound
    9.7
    1 Ratings
    14% above category average
    Postal
    -
    Ratings
    a/b experiment testing10.01 Ratings00 Ratings
    Split URL testing9.01 Ratings00 Ratings
    Multivariate testing9.01 Ratings00 Ratings
    Multi-page/funnel testing10.01 Ratings00 Ratings
    Cross-browser testing10.01 Ratings00 Ratings
    Mobile app testing9.01 Ratings00 Ratings
    Test significance10.01 Ratings00 Ratings
    Visual / WYSIWYG editor10.01 Ratings00 Ratings
    Advanced code editor10.01 Ratings00 Ratings
    Page surveys10.01 Ratings00 Ratings
    Visitor recordings9.01 Ratings00 Ratings
    Preview mode10.01 Ratings00 Ratings
    Test duration calculator10.01 Ratings00 Ratings
    Experiment scheduler9.01 Ratings00 Ratings
    Experiment workflow and approval10.01 Ratings00 Ratings
    Dynamic experiment activation9.01 Ratings00 Ratings
    Client-side tests10.01 Ratings00 Ratings
    Server-side tests10.01 Ratings00 Ratings
    Mutually exclusive tests10.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Bound and Postal
    Feature
    Bound
    9.8
    1 Ratings
    11% above category average
    Postal
    -
    Ratings
    Standard visitor segmentation10.01 Ratings00 Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    Traffic allocation control9.01 Ratings00 Ratings
    Website personalization10.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Bound and Postal
    Feature
    Bound
    9.4
    1 Ratings
    7% above category average
    Postal
    -
    Ratings
    Heatmap tool10.01 Ratings00 Ratings
    Click analytics10.01 Ratings00 Ratings
    Scroll maps9.01 Ratings00 Ratings
    Form fill analysis10.01 Ratings00 Ratings
    Conversion tracking8.01 Ratings00 Ratings
    Goal tracking9.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation10.01 Ratings00 Ratings
    CSV export10.01 Ratings00 Ratings
    Experiments results dashboard9.01 Ratings00 Ratings
    Best Alternatives
    BoundPostal
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    No answers on this topic
    Medium-sized Companies
    Wingify Experimentation (formerly AB Tasty)
    Score8.5 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    PFL Direct Mail Platform
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BoundPostal
    Likelihood to Recommend
    10.0
    (5 ratings)
    1.1
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    6.5
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    BoundPostal
    Likelihood to Recommend
    Bound Systems, Inc.
    I think the customer service and relationship we have with Get Smart Content is great
    Read full review
    Postal
    If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
    Incentivized
    Read full review
    Pros
    Bound Systems, Inc.
    • Connects easily with other APIs such as Demandbase and Google Analytics.
    • Easily create segments.
    • Easily create segmented content.
    Incentivized
    Read full review
    Postal
    • Integrates with sales engagement, marketing automation, and CRM platforms
    • Provides tracking and reporting on spending and channel effectiveness
    • Offers an extensive marketplace of various items for any budget
    • Comes with unlimited seats and sends
    Read full review
    Cons
    Bound Systems, Inc.
    • When you set up a campaign you should be able to set up content while in the campaign.
    • You should be able to set up new segments while in the campaign.
    Incentivized
    Read full review
    Postal
    • Navigation -Took time to find custom hyper links.
    • Finding items - Can be hard to find where items are on platform.
    • Layout could be better.
    Incentivized
    Read full review
    Likelihood to Renew
    Bound Systems, Inc.
    No answers on this topic
    Postal
    We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
    Read full review
    Usability
    Bound Systems, Inc.
    No answers on this topic
    Postal
    I love the tool, and my team relies on it heavily. We just completed our quarterly review and were able to track every single dollar spent
    Read full review
    Alternatives Considered
    Bound Systems, Inc.
    It has the inability to export subject line or ISP complaints that require manual pulling by each campaign when needed. Results from variable tests are also reported only as a percentage of chosen KPI (opens, clicks, etc.). There's no ability to see hard numbers from the tests or other metrics to determine the statistical significance or unintended results (maybe opens increased per the test, but we saw clicks or conversions were lower). On the other hand, Bound performs absolutely great.
    Incentivized
    Read full review
    Postal
    Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
    Incentivized
    Read full review
    Return on Investment
    Bound Systems, Inc.
    • We have seen more traffic going to revenue generating sites after using Get Smart Content. I'm not sure of the dollar amount since that's a separate department, but traffic increasing is great.
    • Engagement on our internal site has increased after implementing Get Smart Content. We are getting more views, comments and likes on our content than before.
    Read full review
    Postal
    • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
    • easier to reach out to potential clients
    Incentivized
    Read full review
    ScreenShots

    Bound Screenshots

    Screenshot of Campaign viewScreenshot of Segment viewScreenshot of Segment list