TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Branch

    Score6.4 out of 10
    N/ABranch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.N/A

    InfiniGrow

    Score8.7 out of 10
    N/AInfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a marketing stack. Designed to unify cost and performance data into one, centralized view, and provide real-time visibility into marketing plans, investments, performance and goals.N/A
    Pricing
    BranchInfiniGrow
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BranchInfiniGrow
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsOur main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.
    More Pricing Information
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    BranchInfiniGrow
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    User Ratings
    BranchInfiniGrow
    Likelihood to Recommend
    8.9
    (15 ratings)
    9.0
    (3 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    BranchInfiniGrow
    Likelihood to Recommend
    Branch Metrics, Inc.
    Branch well suited: Branch links are perfecting for embedding into our email service provider (SendGrid), paid media channels (Facebook, Google, ASA), organic media (Instagram, Facebook, content marketing, referral) and push notification platform (OneSignal) to be able to evaluate actions taken from users that clicked on those branch links. No matter the data from these links, they are accurate and are easily exported to our database and CRM to determine ROI, and find weak points in our major funnels.
    Incentivized
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    InfiniGrow
    With InfiniGrow, we
    can visualize our marketing plan, investments, results, and goals in real-time.



    It allows us to
    perform detailed multi-touch attribution analysis with InfiniGrow to study how
    each marketing action or to spend affects KPIs entirely across media.
    Incentivized
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    Pros
    Branch Metrics, Inc.
    • Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
    • Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
    • Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
    • Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
    • Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.
    Incentivized
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    InfiniGrow
    • InfiniGrow is great for tracking company strategies, investments, performance, and goals in real-time.
    • InfiniGrow allows you to allocate your funding more efficiently to the most productive channels.
    Incentivized
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    Cons
    Branch Metrics, Inc.
    • Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.
    Incentivized
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    InfiniGrow
    • InfiniGrow is a fantastic alternative, but its membership costs are prohibitively expensive.
    Incentivized
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    Usability
    Branch Metrics, Inc.
    It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
    Incentivized
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    InfiniGrow
    No answers on this topic
    Support Rating
    Branch Metrics, Inc.
    We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
    Incentivized
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    InfiniGrow
    No answers on this topic
    Alternatives Considered
    Branch Metrics, Inc.
    Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our marketing and growth teams the answers they need without any struggle.
    Incentivized
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    InfiniGrow
    InfiniGrow is one of the best solutions to
    centralize corporate data, integrate with our CRM and implement marketing
    automation to have a unified or consolidated view of our cost and performance
    statistics in real time.
    Incentivized
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    Return on Investment
    Branch Metrics, Inc.
    • Branch had given a profound impact on the way our users share their content.
    • Users now have more easy access to content created.
    • Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.
    Incentivized
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    InfiniGrow
    • It's ideal for budgeting on time.
    • Commercial content efforts might benefit from channel tracking and optimization possibilities.
    • Allows for proposals to improve business sales outcomes.
    • Supports ongoing and up-to-date budget allocation ideas in order to keep an eye on the greatest options for decision-making and to focus on performing innovative.
    • Ideal work.
    Incentivized
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