Brand Embassy (discontinued) vs. Freshdesk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brand Embassy (discontinued)
Score 7.9 out of 10
N/A
Brand Embassy is now part of NICE inContact CXone (acquired May 2019). Brand Embassy is social customer service software designed to help companies with high volume social customer service prioritize and automate the customer experience. Incoming requests and mentions from social media, blogs and website forms are unified in one dashboard and routed to the most relevant customer service agent. Customers…N/A
Freshdesk
Score 8.4 out of 10
N/A
Freshdesk (a product of Freshworks Inc.) is a customer service solution with enterprise capability. Freshdesk unifies channels, conversations, AI capabilities, customer insights, and advanced ticketing into the Freshdesk Command Center so agents are ready to resolve. With Freddy, People-first AI, customer service teams can take AI agents live in minutes to fully resolve complex and simple queries, get response and resolution assistance from AI copilot, and stay ahead with AI insights.…
$18
per month per agent
Pricing
Brand Embassy (discontinued)Freshdesk
Editions & Modules
No answers on this topic
Growth
$18
per month per agent
Pro
$59
per month per agent
Enterprise
$95
per month per agent
Offerings
Pricing Offerings
Brand Embassy (discontinued)Freshdesk
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Brand Embassy (discontinued)Freshdesk
Considered Both Products
Brand Embassy (discontinued)
Chose Brand Embassy (discontinued)
Ring central, and g-mail - which sometimes 'Went down' but always gave us a workaround so that we could still help clients. Whereas when NICE went down, we were stuck.
Chose Brand Embassy (discontinued)
The cost is more, but the overall use of the system and the features far out weights the cost.
Chose Brand Embassy (discontinued)
We are still fairly new to the entire NICE inContact platform (implemented at the end of 2019), so we are not as familiar with other products just yet.
Chose Brand Embassy (discontinued)
Better organized, with more identifiable and easily accessible data, not to mention, these two offer the bare bones of functionality. Sure you can see raw data but you cannot actually do anything with them as a whole - you need to do all the comparison and analysis yourself …
Chose Brand Embassy (discontinued)
We use Sentione mainly for measuring sentiment. On the other hand Brand Embassy is our core tool for communication with our customers on social media. That is the main reason why we use it.
Chose Brand Embassy (discontinued)
Generally I don't see huge differences between social CRM tools - it's mainly in the details of how well it's implemented and connected to your channels. For example other tools cannot easily process non-standard channels like custom made forums or have a e-mail based ticketing …
Chose Brand Embassy (discontinued)
It met all our requirements defined before selection. The price was also reasonable in comparison with others.
Freshdesk
Chose Freshdesk
more features, can update in bulk, has a solutions text box at the top of the ticket.
Chose Freshdesk
Freshdesk is a solid alternative
Chose Freshdesk
We evaluated Odoo before; it was a good tool with more features than Freshdesk, making it an all-in-one solution. But it is exactly because it is an All-in-one tool that Freshdesk has more refined features for request management and the portal we have considered.
Chose Freshdesk
WhatsApp flow creation for customer engagement definately gave us edge over other software.
Chose Freshdesk
Far more straightforward than Salesforce which has too many features and modules and is very hard to navigate, making it too complicated for our organization. Similarly for Zoho, but not nearly as bad as Salesforce. Zendesk, for us, is quite similar to Freshdesk. The key reason …
Chose Freshdesk
We actually use both JIRA and Freshdesk, and Freshdesk has been a great tool for our clients and our internal users to have visibility over both the big picture and the individual issues at play.
Chose Freshdesk
We use Intercom for 70% of our inbound, its a great tool that has many inbuilt and easy to use out the box features like their knowledge base, live chat, tool tips, product tours etc. We primarily use freshdesk for the customers that want to use our email to raise issues etc
Chose Freshdesk
Freshdesk offered a faster time-to-value and a more intuitive, easier-to-administer UI for the mid-market team size we targeted. It was more affordable without significant feature lock-in. Freshdesk had a more polished omnichannel experience, and its reporting/analytics were …
Chose Freshdesk
Unfortunately, Freshdesk is the only one I have used. Gmail was the main one before this.
Chose Freshdesk
It had a good set of features and tight integration with other Zoho apps, but the UI felt less modern, and some customizations were a bit clunky. That said, Zoho Desk is still a great option, especially for teams already deep into the Zoho ecosystem or those looking for a …
Chose Freshdesk
Freshdesk, Zendesk and ServiceNow are all excellent. Other products have good points and bad points, but, in my opinion, are clearly inferior. It really comes down to implementation and how well the ticketing system is integrated with other systems, and customized for your …
Chose Freshdesk
We wanted to move our entire support on a single channel and manage all the support via a single channel so this is where omni channel helped us.

Additionally, knowledge bases and the AI agents are also on the same platforms, so these things help us to improve the quality of …
Chose Freshdesk
I use Freshdesk over other similar products I've tested because the price difference and ease of use for the end user seem to me to be the most suitable for achieving a better return on investment within my company. I also found the various AI-powered automation tools to be …
Chose Freshdesk
Freshdesk is way beyond these tool. The solution and technology provided is more more step ahead with the shared product.
Chose Freshdesk
We felt that Freshdesk offered better value in terms of pricing and offered a matching feature set. It was also highly recommended by a member of a team that had used Freshdesk in their previous organisation. Lastly the fact that it could integrate into Hubspot (that we use as …
Chose Freshdesk
We use all Freshdesk, Freshchat, and other Freshworks tools—they’re all great. Freshchat is awesome for real-time support, while Freshdesk handles tickets, automation, and multi-channel queries really well. Using them together gives us a complete, seamless customer service …
Chose Freshdesk
its better in terms of pricing for sure as others are completely to high costly.
Chose Freshdesk
Freshdesk was the easiest to set up and was the most straightforward product of all the products we evaluated. It had a better user interface for agents, and provided a great solution to meet our needs at a lower cost than the other products that we evaluated. Freshdesk offers …
Chose Freshdesk
Ultimately we ended up switching from Freshdesk to Zendesk, and then from zendesk to devrev. We're still trying to find the right fit for us - Freshdesk covers the same options as Zendesk, if you use the whole suite it's probably a good option.
Chose Freshdesk
Freshworks desk is very easy to use and understand.
The biggest strengths if Freshdesk as it's usability, Affordability and the vast number of features it provides for its clients.
Chose Freshdesk
Freshdesk lacks some of the functionality of costlier IT tool suites but makes up for it in value. Yes, that means you may have to use two tools to do the job of one complete suite, but for the price and the functionality, Freshdesk does what it does at the best value point.
Chose Freshdesk
As saied before, Freshdesk is very simple to use. It is very agile to our needs and uses, based on the requests are made from our employees only. So, everything they demand, is a well know task or activity in our duties. Zammad does it very well, but needs an on premises …
Features
Brand Embassy (discontinued)Freshdesk
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Brand Embassy (discontinued)
-
Ratings
Freshdesk
8.6
Ratings
5% above category average
Organize and prioritize service tickets00 Ratings9.20 Ratings
Expert directory00 Ratings8.20 Ratings
Subscription-based notifications00 Ratings7.00 Ratings
ITSM collaboration and documentation00 Ratings9.00 Ratings
Ticket creation and submission00 Ratings9.20 Ratings
Ticket response00 Ratings8.90 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Brand Embassy (discontinued)
-
Ratings
Freshdesk
8.4
Ratings
5% above category average
External knowledge base00 Ratings8.40 Ratings
Internal knowledge base00 Ratings8.50 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Brand Embassy (discontinued)
-
Ratings
Freshdesk
8.8
Ratings
10% above category average
Customer portal00 Ratings8.70 Ratings
IVR00 Ratings9.20 Ratings
Social integration00 Ratings8.50 Ratings
Email support00 Ratings9.10 Ratings
Help Desk CRM integration00 Ratings8.70 Ratings
Best Alternatives
Brand Embassy (discontinued)Freshdesk
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Front
Front
Score 9.2 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Front
Front
Score 9.2 out of 10
SysAid
SysAid
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Brand Embassy (discontinued)Freshdesk
Likelihood to Recommend
2.0
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
7.7
(0 ratings)
8.4
(0 ratings)
Usability
1.0
(0 ratings)
9.0
(0 ratings)
Availability
8.2
(0 ratings)
7.2
(0 ratings)
Performance
-
(0 ratings)
7.4
(0 ratings)
Support Rating
3.0
(0 ratings)
8.5
(0 ratings)
In-Person Training
-
(0 ratings)
8.2
(0 ratings)
Online Training
-
(0 ratings)
7.0
(0 ratings)
Implementation Rating
-
(0 ratings)
7.8
(0 ratings)
Configurability
-
(0 ratings)
6.3
(0 ratings)
Ease of integration
-
(0 ratings)
7.8
(0 ratings)
Product Scalability
-
(0 ratings)
6.7
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.5
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.6
(0 ratings)
User Testimonials
Brand Embassy (discontinued)Freshdesk
Likelihood to Recommend
Though the strengths I listed in the prior question are really hopeful, the negatives outweigh the positives so much that at this time I could not in good conscience recommend this product. I really hope those issues improve - if they do, this would be a really strong tool for a customer service-based company like ours. Particularly one with so many people working remotely. For now, I'm honestly thankful I was able to take a different position here in which I never plan to touch NICE again.
Read full review
Overall, it does a great job of handling support, which is our user case. It is best for narrowly focused issues and issues that are resolved in a few interactions. When issues are broad and have several paths of issues and/or corrections it is not easy to segment off the work and responses necessary. This makes it hard to have several support personnel work on an issue that is more diverse and requires multiple skill sets.
Read full review
Pros
  • All information about customers in one place.
  • Very transparent and easy to use. It helps us to track our results in a very efficient way, as well as to handle our day to day activities in the best way.
  • Amazing client services team.
Read full review
  • Follow up on all conversations that enter and are easy to use by the employee and save responses ready for use.
  • Find out the average rate of the number of conversations that occur in the company and conduct the analysis.
  • There is a feature it allows one to take a permit in the name of the employee who responds to the conversation and to know the problem faced by the customer and the solution.
Read full review
Cons
  • Option to rank the comments as positive/neutral/negative could be more uselful
  • Some tool to archive selected posts for future references would be useful
  • That's probably due to lack of technical skills :-], but we were not able to differentiate between fans and real customers in the app
Read full review
  • Data Security.
  • SLA Policies where it is not customer / contract driven but agents / groups driven.
  • Audit Trail is not available in Pro version makes the tool adoption difficult from compliance perspective.
  • Chat Bot and Fresh Chat Services has greater potential to explode, but the pricing model tagged to chat bot sessions .are illogical as it limits the ability to use the fresh chat feature
  • Agent Logon Screen use earlier version of Captcha as it is annoying for the agents to login. Very frustrating experience.
Read full review
Likelihood to Renew
I still use the platform: - its use is customer friendly - improves and speed up customer care on SM - improves speed and quality of internal processes/communication - monitor/measure all valuable metrics
Read full review
My company that used Freshdesk was acquired by another company that uses Salesforce, so our only reason to keep Freshdesk would be records, but migrating the tickets, notes, and company details from Freshdesk to Salesforce was straightforward enough. Had the acquisition not occurred, we would have renewed Freshdesk because the cost of switching would've been too great in terms of price, time, and sunk cost (our Freshdesk customizations would not port over well).
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Usability
Please see all other details from previous answers in this survey.
Read full review
I gave it a rating of 9 out of 10 because they delivered on everything we asked them to do. Easy to setup, easy to deploy to end users, easy to customize, easy to enter tickets and so much more. Our experience with their support is top notch! After opening a ticket for support they call use back within 10 minutes every time!
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Reliability and Availability
No answers on this topic
I have encountered a lot of errors in the Freshdesk, however, they tend to resolve it on priority or at least they will share the timeline by when this can be resolved. Most of the time the issue has been from the other partner's end. They take time to resolve their vendor issues and they don't have any timelines in case of developed app errors.
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Performance
No answers on this topic
The reports take a lot of time to download if the time period is large. Also, the tickets take their sweet time to open and load. It is not fast as Zendesk. Only 30 tickets are visible in a single go and there isn't any option to select all. If we need to change the pages and dashboards it takes a lot of time to open.
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Support Rating
It is difficult to describe just how awesome the support guys and gals at Brand Embassy are. Ever-present and eager to help, with kind and helpful attitude and you can really feel they are doing this to help you make results
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The main thing about Freshdesk user service is that once a request has been made for information about a feature of the platform, the support team responds to tickets quickly, within a day of writing and submitting them, with information that is concise enough so that there is no need to ask for help on the same topic again.
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In-Person Training
No answers on this topic
In-person training is provided to all the agents and it is very easy to learn the basics of the Freshdesk interface. Solving tickets via dashboards, replying to the guest queries in bulk via Freshdesk. The training which is a bit hard is creating the logic according to the ticket flow and intergeration.
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Online Training
No answers on this topic
This tool is no doubt easy to learn but in-person training is a lot better than online training. It takes time to grasp things in the online training, however, in pandemic we have done all the training online. Apart from a bit more time we haven't faced any issues with online training.
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Implementation Rating
No answers on this topic
Our team easily implemented Freshdesk, and as soon as we started, we were pros with it. In a matter of days, we had integrated signatures and canned responses. The biggest problem was the Help Center part, but after some time, that was also integrated. We did not know some features when we started, but that is normal.
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Alternatives Considered
Better organized, with more identifiable and easily accessible data, not to mention, these two offer the bare bones of functionality. Sure you can see raw data but you cannot actually do anything with them as a whole - you need to do all the comparison and analysis yourself which can take a long time
Read full review
We evaluated Odoo before; it was a good tool with more features than Freshdesk, making it an all-in-one solution. But it is exactly because it is an All-in-one tool that Freshdesk has more refined features for request management and the portal we have considered.
Read full review
Scalability
No answers on this topic
My company had Freshdesk agents from support and success. It's generally difficult to customize permissions for different agent "roles." We were a fully distributed company, so "multiple sites" doesn't apply to us. We found Freshdesk features lacking as we grew our customer base, and adding agents wasn't easy because price steeply increases with number of agents.
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Return on Investment
  • The first year when we started to focus on social care, we received 736 mentions. 4 years later we are dealing with 725, 942 mentions per year without the necessity to hire more people into our social care team. The seven of them are still able to respond to our customers very quickly and with high quality. And we believe that Brand Embassy is the key to our success in social care. Thanks to this tool we can simply manage such a big amount of mentions and questions.
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  • We automate all the questions and concerns our clients may have, and we have countless solutions ready thanks to this platform.
  • It allows us to help our clients in any language with automatic translations on both sides, making it easier to provide solutions to clients and potential clients' needs.
  • It allows for centralized ticket-based query management, where we can apply resolutions and follow up on cases without resorting to tedious emails, all through live chat.
Read full review
ScreenShots

Brand Embassy (discontinued) Screenshots

Screenshot of