Brand24 vs. Coosto

Brand24

Coosto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brand24	Score 9.0 out of 10	N/A	Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors. It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites. Some of the key features…	$99 per month 1 user
Coosto	Score 10.0 out of 10	Enterprise companies (1,001+ employees)	Coosto is a single solution for social media applications. Organizations can use this solution to monitor their brand and reputation, respond to questions from their customers, detect leads or plan and publish their social media content in 150 languages and 200 countries. The vendor says their user-friendly interface and unmatched data quality ensures that many people choose their solutions. The vendor says their product is mainly used for: Customer service via…	N/A

Pricing

Brand24

Coosto

Editions & Modules

Individual: $99
per month 1 user
Team: $179
per month Unlimited users
Pro: $249
per month Unlimited users
Enterprise: $499
per month Unlimited users

No answers on this topic

Offerings

Pricing Offerings
Brand24	Coosto
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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Custom Pricing. We look at main application, number of users, etc. API integration, inclusion of offline media, inclusion of geographical data and optional consulting require a small additional fee.

More Pricing Information

Community Pulse
	Brand24	Coosto
Considered Both Products	Brand24 Verified User Anonymous Chose Brand24 Brand24 is the best social media tracking software we have used to date. Others always seem to be limited to just tracking your own social accounts. Incentivized Helpful? Mark Anderson Digital Marketing Specialist - Team Lead Chose Brand24 I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier … Incentivized Helpful? Tamar Weinberg Social Media Customer Experience and Success Lead Chose Brand24 I needed a low-cost way to monitor brand mentions. This was the one that worked for me. Incentivized Helpful? Verified User Anonymous Chose Brand24 Brand24 was priced right compared to other more expensive tools that offer similar functionality. It also offered more keywords/hashtags/users to track and the filters were very robust to find the posts that matter most. Incentivized Helpful? Kelcey Zacarese Analytics Manager, Social Chose Brand24 Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is … Incentivized Helpful?	Coosto MM Margaret Massop Senior Social Media Manager Chose Coosto Coosto is more powerful than the version of Hootsuite we used. Incentivized Helpful? Verified User Anonymous Chose Coosto Coosto is less comprehensive than Brandwatch, but that is why it is a good product as it is quicker, easier, less clunky and less messy to use when wanting some quick and investigatory research. Using it like this means that we can quickly investigate assumptions on products … Incentivized Helpful? Bram Koopman Marketeer Chose Coosto Coosto is much more user friendly and more complete. Incentivized Helpful?

Best Alternatives
	Brand24	Coosto
Small Businesses	Yext Score 7.4 out of 10	Simplify360 Score 7.8 out of 10
Medium-sized Companies	Yext Score 7.4 out of 10	Mention Score 9.4 out of 10
Enterprises	Yext Score 7.4 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Brand24	Coosto
Likelihood to Recommend	8.2 (0 ratings)	10.0 (0 ratings)

User Testimonials
	Brand24	Coosto
Likelihood to Recommend	Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better. Incentivized BC Brittany Cosby Marketing Coordinator Read full review	Very well suited to developing products, services and understanding users' problems by looking for product-related concerns talked about online and also what the related 3rd-party organisations are talking about and/or creating products to help other users with. Early discovery for design and alpha/beta phases for communications strategy. Incentivized Verified User Anonymous Read full review
Pros	Tracked negative sentiments Had a broad scope of social media tracking thru various popular apps and websites Allowed you set up instant triggers to find post that submitted very recently Incentivized James McTavish Senior Sales Development Read full review	The 'monitor' section ('listen') is very powerful! You can quickly see what is said about your product and theme and what the sentiment about that is, now and in the past. We love the alerts you can set. They are more accurate and quicker than Google alerts. When you reply to reactions from your followers you can see their history instantly. This helps connecting with them better. In 'publish' all posted and planned posts are in one view. You can easily re-use posts. The support is very good. They answer always in a day. MM Margaret Massop Senior Social Media Manager Read full review
Cons	Pretty weak on its algorithm to determine if a comment was positive, neutral, or negative Statistics weren't overly useful for us Incentivized Verified User Anonymous Read full review	The dashboard is only useable in full screen, not in compartments Rather expensive Bram Koopman Marketeer Read full review
Alternatives Considered	I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end. Incentivized Mark Anderson Digital Marketing Specialist - Team Lead Read full review	Coosto is more powerful than the version of Hootsuite we used. MM Margaret Massop Senior Social Media Manager Read full review
Return on Investment	Positive: We can respond to customers in a reasonably realistic timeframe. Positive: We get updates from old content that has new activity. Incentivized Tamar Weinberg Social Media Customer Experience and Success Lead Read full review	Positive impact on communications strategies. Negative impact as product is often used for collecting metrics. Most of Coosto's metrics shouldn't be used for strategic or design decisions. Incentivized Verified User Anonymous Read full review
ScreenShots	Brand24 Screenshots	Coosto Screenshots