Brand24 vs. Planable

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Incentivized

It needs the ability to save hashtags. Some of the other tools offer this, so I emailed Planable and asked them to consider adding it.

• The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
• The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
• Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to

Incentivized

• Plan posts on multiple platforms at once
• Approval workflow

• The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.

Incentivized

• Add hashtags in the tool so you can save them for future use

It does what you need, but could have a bit more features for the price. $30 a month just to post things on Facebook or Instagram is a bit steep, given that that's all you can do.

Emailed them a month ago to add hashtags, but they didn't add the functionality yet. Given that the product has stayed exactly the same since, I'm guessing the developers don't want to add this feature so I give the support a rating of 1.

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

Incentivized

Cheaper, however, Kontentino does have the ability to save hashtags.

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

Incentivized

• Ability to post on any social media platform with 1 click. It adjusts the layout for you, pictures, adding action buttons, etc.