Brand24 vs Rival IQ

Likelihood to Recommend

We always recommend Brand24 to set up many social media policies, it is easy to use, and you will be satisfied with its user interface because it brings all the tools together in one place. It has been very influential in fostering business exchange and increasing sales in your company.

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Fabienne Blanc

Senior Copywriter

GrowthTecnoMarketing & Advertising, 51-200 employees

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I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.

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Verified User

Project Manager in Marketing

Marketing and Advertising Company, 201-500 employees

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Pros

Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
I've had very good experience with the customer support team to solve any technical issues.

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Brittany Cosby

Marketing Coordinator

Tidwell GroupAccounting, 51-200 employees

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Competitive analysis
Data visualization
Historical data

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Verified User

Strategist in Social Media

Marketing and Advertising Company, 11-50 employees

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Cons

Other metrics like follower growth or changes in engagement rates would be more beneficial
Tracking web conversions / app downloads if possible
More in depth sentiment analysis

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Kelcey Zacarese

Analytics Manager, Social

Havas FormulaMarketing and Advertising, 51-200 employees

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Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.

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Scott Millen

Managing Director & Creative Principal

2 Fish Company, LLCMarketing and Advertising, 1-10 employees

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Usability

No score

No answers yet

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Rival IQ 8.0

Based on 1 answer

This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.

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Scott Millen

Managing Director & Creative Principal

2 Fish Company, LLCMarketing and Advertising, 1-10 employees

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Support Rating

No score

No answers yet

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Rival IQ 10.0

Based on 1 answer

Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.

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Scott Millen

Managing Director & Creative Principal

2 Fish Company, LLCMarketing and Advertising, 1-10 employees

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Alternatives Considered

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

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Mark Anderson

Digital Marketing Specialist - Team Lead

Select BlindsRetail, 51-200 employees

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I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.

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Aimee Luongo, MBA

Manager of Social Media

NUTRANEXTConsumer Goods, 5001-10,000 employees

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Return on Investment

Positive: We can respond to customers in a reasonably realistic timeframe.
Positive: We get updates from old content that has new activity.

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Tamar Weinberg

Social Media Customer Experience and Success Lead

Namecheap, Inc.Internet, 1001-5000 employees

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Allows us to keep a pulse on the competition, which ultimately gives us favorable position with our client.

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Verified User

Project Manager in Marketing

Marketing and Advertising Company, 201-500 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Brand24 Editions & Modules

Edition

Plus	$49¹
Premium	$99¹
Max	$199¹

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rival IQ Editions & Modules

—

Additional Pricing Details

—

Brand24

Rival IQ

Pros

Cons

Usability

Support Rating

Alternatives Considered

Return on Investment

Screenshots

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Brand24 Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rival IQ Editions & Modules

Additional Pricing Details

Add comparison