Brand24 vs. Rival IQ

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.

• The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
• The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
• Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to

• Competitive analysis
• Data visualization
• Historical data

• The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.

• Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
• RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.

This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.

Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

• 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.