Brand24 vs. SAP Cloud for Social Engagement

Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Incentivized

My company exists within the Hospitality & Tourism industry where we provide Marketing and Event Planning services. SAP Cloud for Social Engagement helps me gain insight into how my vendors and clients feel about my company's brands, categories, products and services while remaining up-to-date with current market issues and trends.

Incentivized

• The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
• The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
• Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to

Incentivized

• Communication with multiple social media accounts including Facebook,Twitter and LinkedIn.
• Utilize social preconfigured templates to respond quickly to current and potential clients.
• Go above and beyond the number of Twitter followers and Facebook likes. Gain real-time insight into key trends and topics being discussed.

Incentivized

• The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.

Incentivized

• Include more social network standard integrations
• Include more ready to use templates
• Add more metrics within reports being pulled

Incentivized

I gave SAP Cloud for Social Engagement this rating because of the success I have seen personally within my company. I gave a rating of '10' because I highly recommend this product to others. Having better insight into my client's and vendor's opinion of my company's brand and services has allowed us to market ourselves better

Incentivized

I provided SAP Cloud for Social Engagement this rating since the product has such a great backing along with the SAP brand itself. There is a lot of support behind this product as it connects with a variety of social media platforms, like Facebook and Twitter. The support provided by SAP in terms of tech help is wonderful as well. There is a lot of support from all angles

Incentivized

I would start with Mention as opposed to beginning with Brand24. We originally used Mention but the price was increasing year-over-year so we wanted to try a cheaper alternative. We eventually did go back to Mention after Brand24, due to its ease of use and it was also easier to monitor our brand with Mention in the end.

Incentivized

The SAP solution is more complete than others because it includes capabilities for social media listening, real-time social media message response, social profiles and history, and analytics in one system.

Incentivized

• Positive: We can respond to customers in a reasonably realistic timeframe.
• Positive: We get updates from old content that has new activity.

Incentivized

• Rapid deployment.
• SAP Cloud for Social Engagement allows you to listen to your customers by locating social media messages that mention key words such as a specific product and prioritize them according to urgency and relevance.
• Analytics capabilities.

Incentivized