Best option for Social Engagement
April 30, 2016

Best option for Social Engagement

Albano García Pelaz | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with SAP Cloud for Social Engagement

I have used SAP Cloud for Social engagement for one of my clients. They use Social engagement to communicate with their e-commerce customers. SAP Cloud for Social Engagement allows them to view messages from multiple social media accounts including Facebook and Twitter in real-time.

Pros

  • Communication with multiple social media accounts including Facebook,Twitter and LinkedIn.
  • Utilize social preconfigured templates to respond quickly to current and potential clients.
  • Go above and beyond the number of Twitter followers and Facebook likes. Gain real-time insight into key trends and topics being discussed.

Cons

  • Include other social network standard integrations.
  • Possibility to create metrics and custom reports.
4 - The marketing department
  • Microsoft Social and Oracle Social Engagement
The SAP solution is more complete than others because it includes capabilities for social media listening, real-time social media message response, social profiles and history, and analytics in one system.
  • Rapid deployment.
  • SAP Cloud for Social Engagement allows you to listen to your customers by locating social media messages that mention key words such as a specific product and prioritize them according to urgency and relevance.
  • Analytics capabilities.
SAP Cloud for Social Engagement's solution briefly shows how you can better understand how your customers feel about your brands, categories, products and services while staying tuned to market issues and trends.

SAP Cloud for Social Engagement Feature Ratings

6.0
Boolean keyword searches
4
Filtering out noise/spam
5
Sentiment analysis
8
Broad channel coverage
7
7.8
Content planning and scheduling
7
Audience targeting
9
Content optimization
8
Workflow management
7
8.7
Automated routing and prioritization
9
Customer interaction histories
9
Bulk actions
8
7.8
Lead generation
8
Content marketing
8
Paid media management
7
Campaigns and promotions
8
8.4
Twitter
9
Facebook
9
LinkedIn
9
Google+
8
Instagram
8
Pinterest
8
YouTube
8
8.3
Campaign success analytics
9
Real-time tracking
9
Competitor analysis
7
7.0
Role-based user permissions & privileges
7
Mobile access
7

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