Item: SAP Cloud for Social Engagement
Rating: 6
Author: Albano García Pelaz

Use Cases and Deployment Scope

I have used SAP Cloud for Social engagement for one of my clients. They use Social engagement to communicate with their e-commerce customers. SAP Cloud for Social Engagement allows them to view messages from multiple social media accounts including Facebook and Twitter in real-time.

Pros and Cons

Communication with multiple social media accounts including Facebook,Twitter and LinkedIn.
Utilize social preconfigured templates to respond quickly to current and potential clients.
Go above and beyond the number of Twitter followers and Facebook likes. Gain real-time insight into key trends and topics being discussed.

Include other social network standard integrations.
Possibility to create metrics and custom reports.

Users and Roles

4 - The marketing department

Alternatives Considered

Microsoft Social and Oracle Social Engagement

The SAP solution is more complete than others because it includes capabilities for social media listening, real-time social media message response, social profiles and history, and analytics in one system.

Other Software Used

Oracle Social Relationship Management (SRM)

Return on Investment

Rapid deployment.
SAP Cloud for Social Engagement allows you to listen to your customers by locating social media messages that mention key words such as a specific product and prioritize them according to urgency and relevance.
Analytics capabilities.

Likelihood to Recommend

SAP Cloud for Social Engagement's solution briefly shows how you can better understand how your customers feel about your brands, categories, products and services while staying tuned to market issues and trends.

Best option for Social Engagement

Overall Satisfaction with SAP Cloud for Social Engagement