Brandfolder vs Canto

• Documents such as contact lists and cooperative programs
• Featured listings, agents, and maps are just a few examples of creative advertising concepts
• Provides organization

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• Facial recognition technology helps us tag key staff automatically.
• The in-tool search and tagging features are very robust, allowing us to find the specific assets we need fast.
• The AI driven auto tagging is a nice addition and helps broaden what we can look for.
• The ability for outside vendors to seamlessly upload content straight into the tool saves a lot of work for us.
• The ability to selectively share out specific assets or folders with other departments or principals is a great way to really capitalize on our assets without creating extra work for my team.

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• If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.

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• The download button is hard to find, a little obscure and I'm finding that employees are having a hard time figuring out how to download images without help/instructions.
• I had to write up detailed instructions for employees on how to use Canto. It's not exactly user-friendly and self-explanatory upon first use. You have to use it a while to fully understand all capabilities.
• When you do a search, there's the option where if you mouse over the search icon, a tool pops up allowing you to "search within" and the option to select other search filters. This is not easily findable. I have to tell people about it to narrow their search.

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• Cut down on time doubling time on assets
• It took a long time to set up and train.
• It is very expensive.

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• As of right now, we are still in the process of transitioning so I do not know any details on overall business effectiveness or any hard numbers. But as of now it seems very capable of handling the amount of information my company holds.
• I think it is an amazing perk that you can literally upload any type of file on Canto, and then you can open any type of file on Canto as well. It is amazing to find a product that lets you open and view CAD or DWG files without having the actual program!
• The idea behind having our information more at everyone's fingertips and helping productivity has boosted moral and people are optimistic.

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