What users are saying about
Brandfolder vs Canto
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 17 reviews and ratings
Canto
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Top Rated
216 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 216 reviews and ratings
Attribute Ratings
- Brandfolder and Canto are tied in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.8
Brandfolder
88%
6 Ratings
8.8
Canto
88%
206 Ratings
Likelihood to Renew
Brandfolder
N/A
0 Ratings
8.6
Canto
86%
16 Ratings
Usability
Brandfolder
N/A
0 Ratings
8.3
Canto
83%
93 Ratings
Availability
Brandfolder
N/A
0 Ratings
6.4
Canto
64%
1 Rating
Performance
Brandfolder
N/A
0 Ratings
6.4
Canto
64%
1 Rating
Support Rating
Brandfolder
N/A
0 Ratings
7.9
Canto
79%
114 Ratings
Online Training
Brandfolder
N/A
0 Ratings
4.5
Canto
45%
1 Rating
Implementation Rating
Brandfolder
N/A
0 Ratings
7.2
Canto
72%
10 Ratings
Product Scalability
Brandfolder
N/A
0 Ratings
6.4
Canto
64%
1 Rating
Likelihood to Recommend
Brandfolder
We were using Google Drive to store all our photography and other design assets that could be used by designers to create marketing collateral, but we weren’t able to track how many times an asset was being used. Brandfolder gives us advanced capabilities to track the usage of assets so that there is minimum duplication.
Designer
KeepTruckinTransportation/Trucking/Railroad, 1001-5000 employees
Canto
Canto is ideal for companies that have a lot of items to keep tabs on, such as sales collateral or other materials needed internally. Canto is great for corporate use because everyone can access it easily via a simple link. However, there are times when finding items in Canto was difficult, but honestly, that is probably more user error than anything (such as naming conventions and whatnot). All in all, Canto is a very good product.
Product Marketing Manager
ACS TechnologiesReligious Institutions, 201-500 employees
Pros
Brandfolder
- Documents such as contact lists and cooperative programs
- Featured listings, agents, and maps are just a few examples of creative advertising concepts
- Provides organization

Verified User
Team Lead in Information Technology
Hospital & Health Care Company, 51-200 employeesCanto
- Facial recognition technology helps us tag key staff automatically.
- The in-tool search and tagging features are very robust, allowing us to find the specific assets we need fast.
- The AI driven auto tagging is a nice addition and helps broaden what we can look for.
- The ability for outside vendors to seamlessly upload content straight into the tool saves a lot of work for us.
- The ability to selectively share out specific assets or folders with other departments or principals is a great way to really capitalize on our assets without creating extra work for my team.
Creative Director
Minnetonka Public SchoolsPrimary/Secondary Education, 1001-5000 employees
Cons
Brandfolder
- If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.

Verified User
Director in Customer Service
Consumer Electronics Company, 51-200 employeesCanto
- The download button is hard to find, a little obscure and I'm finding that employees are having a hard time figuring out how to download images without help/instructions.
- I had to write up detailed instructions for employees on how to use Canto. It's not exactly user-friendly and self-explanatory upon first use. You have to use it a while to fully understand all capabilities.
- When you do a search, there's the option where if you mouse over the search icon, a tool pops up allowing you to "search within" and the option to select other search filters. This is not easily findable. I have to tell people about it to narrow their search.
Assistant Public Information Coordinator
Las Vegas Valley Water DistrictUtilities, 1001-5000 employees
Pricing Details
Brandfolder
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Canto
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
—Likelihood to Renew
Brandfolder
No score
No answers yet
No answers on this topic
Canto
Canto 8.6
Based on 16 answers
I was able to demo almost every significant DAM service while trying to choose what platform to adopt for the company and Canto won the race by far. They are better than other DAM services and their reps are always responsive and ready to help in any way they can, which is huge when you are moving an entire company to the platform. The Canto team has also been able to take our feedback and work on larger projects to make the platform better for us and other users by adding features that no other DAM is utilizing

Verified User
Project Manager in Marketing
Marketing & Advertising Company, 51-200 employeesUsability
Brandfolder
No score
No answers yet
No answers on this topic
Canto
Canto 8.3
Based on 93 answers
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
Web Content Specialist
Moody Bible InstituteMarketing & Advertising, 501-1000 employees
Reliability and Availability
Brandfolder
No score
No answers yet
No answers on this topic
Canto
Canto 6.4
Based on 1 answer
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly

Verified User
Strategist in Other
Design Company, 51-200 employeesPerformance
Brandfolder
No score
No answers yet
No answers on this topic
Canto
Canto 6.4
Based on 1 answer
I've satisfied with the performance

Verified User
Strategist in Other
Design Company, 51-200 employeesSupport Rating
Brandfolder
No score
No answers yet
No answers on this topic
Canto
Canto 7.9
Based on 114 answers
The Support for Canto has done an outstanding job. The support team is great to work with and easy to communicate with. They have been there every step of the way and have really made this a smooth transition for us. I would say their amazing support is what sold us on the product.
Marketing Coordinator
Kwik Lok CorporationConsumer Goods, 201-500 employees
Online Training
Brandfolder
No score
No answers yet
No answers on this topic
Canto
Canto 4.5
Based on 1 answer
My trainer was relatively junior, didn't really understand the product

Verified User
Strategist in Other
Design Company, 51-200 employeesImplementation Rating
Brandfolder
No score
No answers yet
No answers on this topic
Canto
Canto 7.2
Based on 10 answers
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
Creative Director
COOLAConsumer Goods, 51-200 employees
Alternatives Considered
Brandfolder
Much better experience in terms of search, user interface, and advanced tagging capabilities. One arena where it could improve further is the integrations. By integrating with systems such as Figma, the power of advanced search and usage tracking could be instrumental for organizations and users. For instance, I would love to know where exactly a particular file is used, and if need be, I should be able to replace that file with a newer version.
Designer
KeepTruckinTransportation/Trucking/Railroad, 1001-5000 employees
Canto
Google photos has an edge on Canto regarding photo editing and enhancement; I prefer Google Photo Album's share links. Also, Google photo album links look better on a mobile device and are easier to scroll for clients when browsing photos. I think Canto could find ways to improve its mobile sharing and scrolling features.
Sales Consultant
Deltec HomesConstruction, 51-200 employees
Scalability
Brandfolder
No score
No answers yet
No answers on this topic
Canto
Canto 6.4
Based on 1 answer
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours

Verified User
Strategist in Other
Design Company, 51-200 employeesReturn on Investment
Brandfolder
- Cut down on time doubling time on assets
- It took a long time to set up and train.
- It is very expensive.
operations executive
Credit SuiteFinancial Services, 51-200 employees
Canto
- As of right now, we are still in the process of transitioning so I do not know any details on overall business effectiveness or any hard numbers. But as of now it seems very capable of handling the amount of information my company holds.
- I think it is an amazing perk that you can literally upload any type of file on Canto, and then you can open any type of file on Canto as well. It is amazing to find a product that lets you open and view CAD or DWG files without having the actual program!
- The idea behind having our information more at everyone's fingertips and helping productivity has boosted moral and people are optimistic.

Verified User
Administrative Assistant in Engineering
Retail Company, 51-200 employees