What users are saying about
1 Rating
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Top Rated
776 Ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Hootsuite

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Top Rated
776 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Brandle

Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
Anonymous | TrustRadius Reviewer

Hootsuite

If you are a smaller company or group and need a one stop shop in order to monitor and track multiple social media accounts in one place, this is your tool. You can track specifics, words, mentions, brands, etc. all in one place and deploy posts across numerous mediums. All reporting can be configured to come to your email and it is easy to set up too
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Brandle
8.3
Hootsuite
7.8
Boolean keyword searches
Brandle
8.0
Hootsuite
8.0
Filtering out noise/spam
Brandle
10.0
Hootsuite
7.6
Sentiment analysis
Brandle
9.0
Hootsuite
7.4
Broad channel coverage
Brandle
6.0
Hootsuite
8.2

Publishing

Brandle
9.0
Hootsuite
8.4
Audience targeting
Brandle
10.0
Hootsuite
8.0
Content optimization
Brandle
9.0
Hootsuite
8.2
Workflow management
Brandle
8.0
Hootsuite
8.2
Content planning and scheduling
Brandle
Hootsuite
9.2

Engagement

Brandle
8.7
Hootsuite
8.4
Automated routing and prioritization
Brandle
9.0
Hootsuite
8.1
Customer interaction histories
Brandle
8.0
Hootsuite
8.4
Bulk actions
Brandle
9.0
Hootsuite
8.7

Marketing

Brandle
9.3
Hootsuite
7.8
Lead generation
Brandle
9.0
Hootsuite
7.9
Content marketing
Brandle
9.0
Hootsuite
8.0
Paid media management
Brandle
9.0
Hootsuite
7.5
Campaigns and promotions
Brandle
10.0
Hootsuite
7.7

Channel coverage/integration

Brandle
10.0
Hootsuite
8.8
Twitter
Brandle
10.0
Hootsuite
9.3
Facebook
Brandle
10.0
Hootsuite
9.3
LinkedIn
Brandle
10.0
Hootsuite
9.1
Google+
Brandle
10.0
Hootsuite
8.9
Instagram
Brandle
10.0
Hootsuite
8.2
Pinterest
Brandle
10.0
Hootsuite
8.4
YouTube
Brandle
10.0
Hootsuite
8.4

Reporting/analytics

Brandle
8.7
Hootsuite
8.0
Campaign success analytics
Brandle
8.0
Hootsuite
8.0
Real-time tracking
Brandle
9.0
Hootsuite
8.1
Competitor analysis
Brandle
9.0
Hootsuite
7.9

Account management

Brandle
9.0
Hootsuite
8.5
Role-based user permissions & privileges
Brandle
9.0
Hootsuite
8.9
Mobile access
Brandle
9.0
Hootsuite
8.1

Pros

Brandle

  • Helping to govern what we do for our social media presence.
  • Keeps track of ratings and viewing of our social media, websites, and apps.
Anonymous | TrustRadius Reviewer

Hootsuite

  • The product has a really interactive media library which is very helpful even when we are out of images.
  • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
  • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
  • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
Jake Widner | TrustRadius Reviewer

Cons

Brandle

  • Sometimes it can glitch on you.
  • There aren't many templates.
Anonymous | TrustRadius Reviewer

Hootsuite

  • After the purchasing of the platform, the features should not be then limited to users as we paid for them to be unlocked.
  • I found the initial setup a little difficult and confusing to do due to which user frustration can be a common issue.
David Braun | TrustRadius Reviewer

Likelihood to Renew

Brandle

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 8.5
Based on 77 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Usability

Brandle

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Reliability and Availability

Brandle

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Performance

Brandle

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Support Rating

Brandle

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 7.9
Based on 108 answers
Each time I've contact Hootsuite for assistance they've helped. A person actually helped me!They were patient, explained what I could do, and provided links to videos to watch until I got the hang of it all. But seriously, they have people!Thank you
Davina Ford | TrustRadius Reviewer

In-Person Training

Brandle

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Online Training

Brandle

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Implementation Rating

Brandle

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Alternatives Considered

Brandle

Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
Anonymous | TrustRadius Reviewer

Hootsuite

I have used 2 other scheduling tools - in my mind, they were hard to navigate. That is why I choose Hootsuite. I really like how it helped others during Covid and offered potential users a block of time they could use the software at no charge. I love when a company helps better the world.
Karen Roane | TrustRadius Reviewer

Scalability

Brandle

No answers on this topic

Hootsuite

We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Return on Investment

Brandle

  • It has enabled more traffic to come across our website.
  • It has brought more follows to our social media.
Anonymous | TrustRadius Reviewer

Hootsuite

  • Marketing efficiency and how much time I am spending on creating social media content each month.
  • Have analytics to look at and see what posts are working and what posts aren't and having the details to know how to change it for the better.
  • I feel I have to put less effort into our social media side of things because this makes it so much easier to run.
Todd Betzold | TrustRadius Reviewer

Screenshots

Pricing Details

Brandle

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Brandle Editions & Modules

Additional Pricing Details

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
  4. none
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Rating Summary

Likelihood to Recommend

Brandle
9.0
Hootsuite
8.6

Likelihood to Renew

Brandle
Hootsuite
8.5

Usability

Brandle
Hootsuite
9.1

Reliability and Availability

Brandle
Hootsuite
10.0

Performance

Brandle
Hootsuite
10.0

Support Rating

Brandle
Hootsuite
7.9

In-Person Training

Brandle
Hootsuite
6.0

Online Training

Brandle
Hootsuite
10.0

Implementation Rating

Brandle
Hootsuite
10.0

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