Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandle
Score 9.0 out of 10
N/A
Brandle is a social media management platform focused on governance, compliance and minimizing the brand risks involved in social media.N/A
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month
Pricing
BrandleHootsuite
Editions & Modules
No answers on this topic
Professional
$99
per month
Team
$249
per month
Business
$739
per month
Enterprise
Contact for Pricing
Offerings
Pricing Offerings
BrandleHootsuite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Free - 1 user / 2 social accounts Professional @ $99/month - 1 user / 10 social accounts Team @ $249/month - 3 users / 20 social accounts Business - starting @ $739/month - 5 users / 35 social accounts Enterprise - contact for pricing, unlimited users / 50+ social accounts
More Pricing Information
Community Pulse
BrandleHootsuite
Top Pros
Top Cons

No answers on this topic

Features
BrandleHootsuite
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Brandle
8.3
1 Ratings
Hootsuite
7.4
241 Ratings
Boolean keyword searches8.01 Ratings7.2160 Ratings
Filtering out noise/spam10.01 Ratings7.0170 Ratings
Sentiment analysis9.01 Ratings7.4160 Ratings
Broad channel coverage6.01 Ratings8.1226 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Brandle
9.0
1 Ratings
Hootsuite
8.2
335 Ratings
Audience targeting10.01 Ratings7.8224 Ratings
Content optimization9.01 Ratings7.8270 Ratings
Workflow management8.01 Ratings8.2276 Ratings
Content planning and scheduling00 Ratings9.0334 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Brandle
8.7
1 Ratings
Hootsuite
7.8
267 Ratings
Automated routing and prioritization9.01 Ratings7.6190 Ratings
Customer interaction histories8.01 Ratings7.7207 Ratings
Bulk actions9.01 Ratings7.9227 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Brandle
9.3
1 Ratings
Hootsuite
7.5
264 Ratings
Lead generation9.01 Ratings7.0156 Ratings
Content marketing9.01 Ratings8.1237 Ratings
Paid media management9.01 Ratings7.3150 Ratings
Campaigns and promotions10.01 Ratings7.6198 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Brandle
10.0
1 Ratings
Hootsuite
8.5
332 Ratings
Twitter10.01 Ratings9.0305 Ratings
Facebook10.01 Ratings9.0315 Ratings
LinkedIn10.01 Ratings8.6271 Ratings
Google+10.01 Ratings8.960 Ratings
Instagram10.01 Ratings8.2277 Ratings
Pinterest10.01 Ratings7.7142 Ratings
YouTube10.01 Ratings7.8131 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Brandle
8.7
1 Ratings
Hootsuite
7.7
263 Ratings
Campaign success analytics8.01 Ratings7.8240 Ratings
Real-time tracking9.01 Ratings7.8243 Ratings
Competitor analysis9.01 Ratings7.6160 Ratings
Account management
Comparison of Account management features of Product A and Product B
Brandle
9.0
1 Ratings
Hootsuite
8.2
279 Ratings
Role-based user permissions & privileges9.01 Ratings8.4231 Ratings
Mobile access9.01 Ratings7.9261 Ratings
User Ratings
BrandleHootsuite
Likelihood to Recommend
9.0
(1 ratings)
8.4
(393 ratings)
Likelihood to Renew
-
(0 ratings)
8.9
(80 ratings)
Usability
-
(0 ratings)
9.0
(27 ratings)
Availability
-
(0 ratings)
10.0
(36 ratings)
Performance
-
(0 ratings)
10.0
(32 ratings)
Support Rating
-
(0 ratings)
7.9
(275 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(8 ratings)
Implementation Rating
-
(0 ratings)
10.0
(65 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
BrandleHootsuite
Likelihood to Recommend
Brandle
Brandle is great for any company that doesn't get a lot of exposure. You are able to use this software as a tool in order to expand your sights on the internet. People are more easily able to access social media, websites, and apps. It also is great to use in scenarios where you want to put your company out there and be more visible to others. It may be less appropriate when companies already have a lot of exposure. It would really just be better for statistical purposes at that point.
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Hootsuite
I like how simple it is to navigate the platform. It allows me to easily arrange my material and share my posts across several platforms in a sensible and orderly manner. Furthermore, whenever I have a problem with scheduling, I can obtain help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
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Pros
Brandle
  • Helping to govern what we do for our social media presence.
  • Keeps track of ratings and viewing of our social media, websites, and apps.
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Hootsuite
  • Hootsuite is excellent for viewing all your posts on every social media platform in one place
  • Hootsuite is great for showing you what that post will look like with the graphic attached.
  • Hootsuite is great for moving posts that need to be edited to a different day or month.
  • Hootsuite is great for offering you times to post if you aren't sure at which time to post
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Cons
Brandle
  • Sometimes it can glitch on you.
  • There aren't many templates.
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Hootsuite
  • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
  • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
  • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
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Likelihood to Renew
Brandle
No answers on this topic
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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Usability
Brandle
No answers on this topic
Hootsuite
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
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Reliability and Availability
Brandle
No answers on this topic
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
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Performance
Brandle
No answers on this topic
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
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Support Rating
Brandle
No answers on this topic
Hootsuite
I haven't had to use support for Hootsuite at all, but from what I hear, their functionality is incredible! I hope I never have to use support, but it's good to know that they're efficient at their job, and it is one of the reasons why I love Hootsuite so much.
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In-Person Training
Brandle
No answers on this topic
Hootsuite
Very easy to teach and learn
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Online Training
Brandle
No answers on this topic
Hootsuite
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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Implementation Rating
Brandle
No answers on this topic
Hootsuite
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
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Alternatives Considered
Brandle
Brandle stacks up against other apps and software because it offers many different options. You can choose between different packages and you are able to keep track of the status of your social media websites. Brandle is able to help promote your brand in a multitude of ways and places which is why it stacks up against other brand making apps and software.
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Hootsuite
A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
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Scalability
Brandle
No answers on this topic
Hootsuite
We haven't needed to scale it all.
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Return on Investment
Brandle
  • It has enabled more traffic to come across our website.
  • It has brought more follows to our social media.
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Hootsuite
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
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