Hootsuite is the all in one social media management platform for small marketing teams with big goals for social media.
September 23, 2024

Hootsuite is the all in one social media management platform for small marketing teams with big goals for social media.

Joshua Rodriguez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Professional

Overall Satisfaction with Hootsuite

We used Hootsuite to schedule our social media posts across Facebook, X, Pinterest, and Instagram. We have customers and followers across the US, Canada, Australia, and New Zealand, so some of our posts were aligned with the different time zones. Hootsuite made it easy to schedule posts and organize different content elements to share across our stories and in-feed posts.

Pros

  • Set up scheduled posts at different times and dates.
  • Allowed us to schedule posts to Instagram stories and Facebook stories.
  • Provided basic metrics and analytics to review our performance.

Cons

  • Accessing the analytics was tricky for exporting or reviewing across all platforms.
  • Increase in social media followers and post activity.
  • Time-saving with scheduling options and multi-platform posting.
Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts.
Hootsuite allowed us to identify content around hashtags we follow so we can quickly jump in and comment across multiple posts. We could also share videos across various platforms without worrying about the different upload standards per platform. Hootsuite makes managing content easier and helps us save time by cross-platform posting.
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.

Hootsuite Feature Ratings

9.0
Boolean keyword searches
9
Filtering out noise/spam
9
Sentiment analysis
8
Broad channel coverage
10
8.5
Content planning and scheduling
10
Audience targeting
8
Content optimization
8
Workflow management
8
9.0
Automated routing and prioritization
9
Customer interaction histories
9
Bulk actions
9
8.8
Lead generation
9
Content marketing
10
Paid media management
8
Campaigns and promotions
8
10.0
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
10
YouTube
10
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
10.0
Role-based user permissions & privileges
10
Mobile access
10

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