Excellent product for small companies that want to be all over social media
July 26, 2022

Excellent product for small companies that want to be all over social media

HEIDI KAY | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

I use Hootsuite to share content relevant to our clients and applicants. We are a staffing and recruitment firm for allied health, especially school-based and pediatric speech-language pathology, occupational therapy, physical therapy, special education teachers, school psychologists, and others. Hootsuite allows me to organize, schedule, and publish my content ahead of time across several social media platforms.
  • Easy to populate schedule/calendar
  • Finds photos associated with links automatically
  • Suggests times my users are online
  • I am not able to repost an item and simultaneously change the bitly link. Harder to track posts that are essentially the same but are going to different audiences. I have to recreate the post from scratch to do that. I wish I could repost a post and customize the back end of the owly so I can see just by looking at the owly what post it was and where I posted it. For example, I would love to post my newsletter using an owly link like: ow.ly/NLpediatricOTtwitter and then repost it (from the original post by renaming the link to ow.ly/NLpedatricPTtwitter etc....... It's impossible for me to easily compare the performance of a single post across multiple social medial platforms or accounts
  • Analytics are clunky and hard to manipulate.
  • I wish they would increase the size of scheduling time (hour, minute, am, or pm) drop-down boxes. I have to click and scroll to find times later in the day. Every click matters.
  • It would save clicks if you could navigate from one social media account to another without clicking a dropdown box and then scrolling. It would be great to be able to assign "favorites" that you can check and uncheck from the main planner/calendar view.
  • I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
  • It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
  • Later
Much better than later... Many more features and way better interface
I wish there was live chat instead of sending messages through the platform

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

It is great for small operations that do not need extensive metrics. Analytics are clunky, at least at my level of membership. I have to copy and paste data to excel to run reports. Also, you cannot sort Owly clicks by tag. It would be nice to be able to compare the performance of posts based on what category or tag I assign to them. For a small company that does not have to adjust social media monthly based on goals, it's just fine. For any larger company, I think that some of the others would be better choices (Sprout Social for example)

Hootsuite Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
8
Audience targeting
7
Content optimization
6
Workflow management
6
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
Not Rated
Campaigns and promotions
Not Rated
Twitter
7
Facebook
7
LinkedIn
7
Instagram
6
Pinterest
4
YouTube
Not Rated
Campaign success analytics
4
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
7
Mobile access
Not Rated