Hootsuite: Great Social Media Scheduling and Planning
June 08, 2024

Hootsuite: Great Social Media Scheduling and Planning

Idaliz Ortiz Morales | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Professional

Overall Satisfaction with Hootsuite

We use Hootsuite to create and schedule social media posts for our non-profit Chamber of Commerce. We have used it for more then 7 years and we have been very happy with the ease of use, reporting, analytics and updates that have been made throughout the years. We started off using it only for Twitter and Facebook but have now expanded to LinkedIN and Instagram as well. It is not perfect but it gets the job done and makes our communications department a lot more easier to manage. The integration of AI has been somewhat positive but we don't take as much advatange of it as we could. It is a bit pricy and they don't offer non-profit discounts which makes it tricky when pitching it to our board but at least for now we can continue paying for it.

Pros

  • Scheduling
  • Updates
  • AI integration
  • Media Cropping and sizing

Cons

  • Keeping the different apps logged in
  • A more detailed custom multimedia report
  • Spanish spell check
  • Price keeps going up which means by 2025 we may not be able to afford it or get it approved
  • Engagement reporting is fantastics
  • Custom Report feature is great!
  • Time saving when scheduling
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin.
It has been amazing. The scheduling and business plan is the main reason we have kept using Hootsuite. We are a very small non-profit staff so having this ease of use is a must and well liked feature as it helps us get more done without the hassle of having to skip from one tab to another. especially now that we can create a main post and then adjust to each social media site.
Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system.

Do you think Hootsuite delivers good value for the price?

Not sure

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.

Hootsuite Feature Ratings

7.5
Sentiment analysis
8
Broad channel coverage
7
7.5
Content planning and scheduling
10
Audience targeting
5
Content optimization
7
Workflow management
8
6.0
Automated routing and prioritization
4
Customer interaction histories
8
Bulk actions
6
6.0
Lead generation
7
Content marketing
7
Paid media management
5
Campaigns and promotions
5
7.3
Twitter
6
Facebook
7
LinkedIn
8
Instagram
8
Pinterest
Not Rated
YouTube
Not Rated
8.3
Campaign success analytics
7
Real-time tracking
9
Competitor analysis
9
8.0
Role-based user permissions & privileges
8
Mobile access
8

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