Hootsuite review- an interesting viewpoint
Updated March 31, 2023
Hootsuite review- an interesting viewpoint
Score 9 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Enterprise
Overall Satisfaction with Hootsuite
We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite, we are able to post content to all social media channels of choice and monitor the engagement of the content, reach, and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning
- In-depth social media analytics across all platforms to give complete perspective
- Competitive intel and market updates through social listening
- Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
- Set up process can be seamless, it is difficult to configure in self serve mode
- Pricing is very high and can be made more affordable for smaller companies
- Unable to tag people on images on social media and has to be done manually
- Hootsuite has saved a lot of time and boosted productivity in managing multiple social platforms
- The Tool has saved us additional expenses in managing separate social use cases like listening, analytics, content reviews etc
- Hootsuite has helped build transparency in performance across the org
- It contributes to competitive intel org wide
Hootsuite is way better than Sprout Social as it is much easier to use and understand and the analytics capabilities and dashboards are far more intuitive and useful for social media strategy. Sprout Social use cases are not as extensive as Hootsuite, although Sprout Social is cheaper compared to Hootsuite.
Do you think Hootsuite delivers good value for the price?
Yes
Are you happy with Hootsuite's feature set?
Yes
Did Hootsuite live up to sales and marketing promises?
No
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
Yes
Hootsuite Feature Ratings
Hootsuite Customer Engagement and Support
We have been using social media listening-based insights to generate content ideas and engage further with our customers. This helps in keeping the brand up to date and aways fresh while also being very relevant to the audience across all social media channels. Social media automation has also been very helpful.
We have not been using support very actively but the team has been overall very supportive, easy to reach and engage.
Using Hootsuite
3 - Only marketing team at this moment is using the product.
Digital marketing professionals.
- Social Listening
- Social Media Analytics
- Content Management and automation for social media
- Social media analytics ties to Marketing dashboards to help in building comprehensive insights
- Integrate social listening insights for content generation
- Automate social media posting
- Have not yet factored that in
Evaluating Hootsuite and Competitors
- Scalability
- Integration with Other Systems
We wanted to ensure that it worked in tandem with our marketing suite
No, we are fairly satisfied with our process
Hootsuite Implementation
- Implemented in-house
Change management was minimal
Hootsuite Training
- No Training
Yes, it was fairly easy to learn
Configuring Hootsuite
No - we have not done any customization to the interface
No - the product does not support adding custom code
Hootsuite Support
| Pros | Cons |
|---|---|
Quick Resolution Knowledgeable team Problems get solved Kept well informed Support cares about my success Quick Initial Response | Poor followup Escalation required Difficult to get immediate help Need to explain problems multiple times |
No we did not purchase it because this is not a very critical aspect of our business and we are able to get most of the work done by the team ourselves. The customization and support level requests are anyways limited and we dont feel the need as of yet for this service.
Yes, we were facing challenges in getting some customized metrics on the platform which were recent changes on LinkedIn and critical for us to track. The team not only hopped to help but was also able to pull this off in a very short period of time. The overall output was great.
Using Hootsuite
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Social media content management
- Social Listening
- Overall configuration
Yes, but I don't use it
Hootsuite Reliability
Integrating Hootsuite
- Hubspot
Very simple integration
- API (e.g. SOAP or REST)
Relationship with Hootsuite
Upgrading Hootsuite
- Did not go through
- Did not go through