Hootsuite review- an interesting viewpoint
Updated March 31, 2023

Hootsuite review- an interesting viewpoint

Parag Poddar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Hootsuite Enterprise

Overall Satisfaction with Hootsuite

We use Hootsuite for social listening, social media management, and social media analytics. Using Hootsuite, we are able to post content to all social media channels of choice and monitor the engagement of the content, reach, and other performance metrics without having to log into each social media platform separately. I also get useful insights on share of voice and what's buzzing on social media and competitive benchmarking for better content planning

Pros

  • In-depth social media analytics across all platforms to give complete perspective
  • Competitive intel and market updates through social listening
  • Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management

Cons

  • Set up process can be seamless, it is difficult to configure in self serve mode
  • Pricing is very high and can be made more affordable for smaller companies
  • Unable to tag people on images on social media and has to be done manually
  • Hootsuite has saved a lot of time and boosted productivity in managing multiple social platforms
  • The Tool has saved us additional expenses in managing separate social use cases like listening, analytics, content reviews etc
  • Hootsuite has helped build transparency in performance across the org
  • It contributes to competitive intel org wide
Hootsuite is way better than Sprout Social as it is much easier to use and understand and the analytics capabilities and dashboards are far more intuitive and useful for social media strategy. Sprout Social use cases are not as extensive as Hootsuite, although Sprout Social is cheaper compared to Hootsuite.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

No

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

Hootsuite is extreme delight in situations where there are too many social media platforms to manage and rapid and tailored content deployment across social media channels according to platform needs. It is particularly very useful for big brands and consumer brands with a large target audience. It is cumbersome to use for tagging oriented posts as this has to be done manually.

Hootsuite Feature Ratings

7.8
Boolean keyword searches
7
Filtering out noise/spam
9
Sentiment analysis
8
Broad channel coverage
7
8.5
Content planning and scheduling
9
Audience targeting
9
Content optimization
8
Workflow management
8
7.7
Automated routing and prioritization
8
Customer interaction histories
8
Bulk actions
7
8.8
Lead generation
9
Content marketing
9
Paid media management
9
Campaigns and promotions
8
8.0
Twitter
9
Facebook
8
LinkedIn
7
Instagram
7
Pinterest
8
YouTube
9
8.3
Campaign success analytics
7
Real-time tracking
9
Competitor analysis
9
8.5
Role-based user permissions & privileges
9
Mobile access
8

Hootsuite Customer Engagement and Support

We have been using social media listening-based insights to generate content ideas and engage further with our customers. This helps in keeping the brand up to date and aways fresh while also being very relevant to the audience across all social media channels. Social media automation has also been very helpful.
We have not been using support very actively but the team has been overall very supportive, easy to reach and engage.

Using Hootsuite

3 - Only marketing team at this moment is using the product.
Digital marketing professionals.
  • Social Listening
  • Social Media Analytics
  • Content Management and automation for social media
  • Social media analytics ties to Marketing dashboards to help in building comprehensive insights
  • Integrate social listening insights for content generation
  • Automate social media posting
  • Have not yet factored that in
We are very happy and satisfied with the product and the price we pay for it

Evaluating Hootsuite and Competitors

  • Scalability
  • Integration with Other Systems
We wanted to ensure that it worked in tandem with our marketing suite
No, we are fairly satisfied with our process

Hootsuite Implementation

Hootsuite Training

  • No Training
It was quick and simple for the team
Yes, it was fairly easy to learn

Configuring Hootsuite

Decent customizability but we are using as basic users
No - we have not done any customization to the interface
No - the product does not support adding custom code

Hootsuite Support

Hootsuite team helped us in implementing the Enterprise version and also helped us in seamless onboarding. They also shared useful best practices and set up useful dashboards for our particular use cases. Overall, they have been very collaborative and approachable, however, at times the team is not prompt in responding to queries.
ProsCons
Quick Resolution
Knowledgeable team
Problems get solved
Kept well informed
Support cares about my success
Quick Initial Response
Poor followup
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
No we did not purchase it because this is not a very critical aspect of our business and we are able to get most of the work done by the team ourselves. The customization and support level requests are anyways limited and we dont feel the need as of yet for this service.
Yes, we were facing challenges in getting some customized metrics on the platform which were recent changes on LinkedIn and critical for us to track. The team not only hopped to help but was also able to pull this off in a very short period of time. The overall output was great.

Using Hootsuite

fairly easy to use
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Social media content management
  • Social Listening
  • Overall configuration
Yes, but I don't use it

Hootsuite Reliability

We are only using in marketing and have been able to scale.

Integrating Hootsuite

Relationship with Hootsuite

Upgrading Hootsuite

Comments

More Reviews of Hootsuite

  1. Home
  2. Social Media Management Tools
  3. Hootsuite Reviews
  4. User Review of Hootsuite