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Hootsuite Enterprise Review 15 of 43
User Review: "Using Hootsuite Enterprise"
https://www.trustradius.com/social-media-managementHootsuite EnterpriseUnspecified7.8244101
Wes Horrocks profile photo
July 22, 2015

User Review: "Using Hootsuite Enterprise"

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hootsuite Enterprise

We are using Hootsuite Enterprise to better coordinate our social media channels/messages. It has helped to streamline our external recruiting processes and has allowed multiple departments to begin working together to produce content and schedule posts.
  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
  • There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
  • I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
5 - Human Resources, Corporate Communications, Recruiting and Marketing.
  • Hootsuite Enterprise has allowed us to respond to social media crises much more quickly. That speed allows us to prevent some situations from becoming bigger than they would have before.
  • It has reduced duplicate efforts from our recruiting teams. In the past, several people would be trying to reach the same goal. Now, we can have one person working on the goal while the others spend their time more wisely in other areas of focus.
  • Meltwater Buzz,Sprout Social
We selected Hootsuite Enterprise because it gave us the greatest access to various social media platforms, the simplest and most robust team settings, and ongoing support that clearly indicates they are keeping up with the evolving social media environment.
We are always open to exploring alternatives; however, we do not currently have any significant issues with Hootsuite and there is no reason we would need to end our relationship.
Hootsuite Enterprise is a good tool to use when you have multiple social media accounts that you need to manage simultaneously. If you only were using one platform, it may be sufficient to use their own native management tools (Facebook pages, etc.). Hootsuite's ability to create teams and provide varying access for users is also an important feature. If there is only one person who posts on social media and an approval is not required, Hootsuite may not be a necessary tool.

Hootsuite Enterprise Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
8
Sentiment analysis
6
Broad channel coverage
9
Content planning and scheduling
8
Audience targeting
7
Content optimization
6
Workflow management
9
Automated routing and prioritization
7
Customer interaction histories
7
Bulk actions
7
Lead generation
5
Content marketing
5
Paid media management
5
Campaigns and promotions
5
Twitter
9
Facebook
9
LinkedIn
7
Google+
5
Instagram
5
Pinterest
5
YouTube
6
Campaign success analytics
8
Real-time tracking
5
Competitor analysis
5
Role-based user permissions & privileges
9
Mobile access
1