What users are saying about
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Top Rated
381 Ratings

Hootsuite

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Top Rated
381 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Boolean keyword searches
Hootsuite
7.3
Filtering out noise/spam
Hootsuite
6.5
Sentiment analysis
Hootsuite
6.8
Broad channel coverage
Hootsuite
8.2

Publishing

Hootsuite
7.8
Content planning and scheduling
Hootsuite
8.9
Audience targeting
Hootsuite
6.9
Content optimization
Hootsuite
7.5
Workflow management
Hootsuite
8.0

Engagement

Hootsuite
7.4
Automated routing and prioritization
Hootsuite
7.5
Customer interaction histories
Hootsuite
7.3
Bulk actions
Hootsuite
7.6

Marketing

Hootsuite
7.1
Lead generation
Hootsuite
6.8
Content marketing
Hootsuite
7.8
Paid media management
Hootsuite
6.5
Campaigns and promotions
Hootsuite
7.4

Channel coverage/integration

Hootsuite
8.5
Twitter
Hootsuite
9.3
Facebook
Hootsuite
8.8
LinkedIn
Hootsuite
8.2
Google+
Hootsuite
8.7
Instagram
Hootsuite
7.7
Pinterest
Hootsuite
8.5
YouTube
Hootsuite
8.5

Reporting/analytics

Hootsuite
7.3
Campaign success analytics
Hootsuite
7.1
Real-time tracking
Hootsuite
8.1
Competitor analysis
Hootsuite
6.8

Account management

Hootsuite
8.4
Role-based user permissions & privileges
Hootsuite
8.4
Mobile access
Hootsuite
8.3

Pros

Hootsuite

  • Mobile App is very intuitive
  • Easy to schedule content
  • It is very simple to add social media accounts
Trish Lofton profile photo

Cons

Hootsuite

  • Retaining connection to social accounts has been quite unreliable for us, particularly our Facebook Business account. When this connection breaks, Hootsuite essentially becomes useless until the connection is repaired, which often requires an arduous manual removal and re-adding of permissions.
  • Comment management is in some stage of depreciation, and it's not clear to what degree we can expect that functionality to work going forward.
  • As a new user, streams are not well-explained by a tutorial and aren't particularly intuitive to figure out on one's own. They're a great tool once you know how they work, but it would be nice to have a little more exposition provided by Hootsuite right off the bat.
Brock Ross profile photo

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
It's still somewhat early on, but we've been pretty happy with Hootsuite overall. We do think there are some ways that it could be improved based on our own experience and workflows, but that may not serve the greater good for all of their users. The impact on our daily operations has been positive, which is exactly what we were looking for at the outset.
Kevan Gammage profile photo

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
It is quick and easy to do content posting and scheduling. I just wish it did not freeze from time to time
Ashley Pengilly profile photo

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
We have actually never needed to contact support, which is why I give it a 10.
Taylor Wood profile photo

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
It takes less than an hour to install and figure out how to use it.
Taylor Wood profile photo

Alternatives Considered

Hootsuite

Hootsuite offers more social profiles and many more integration that both Buffer and Sprout Social. At the end of the day, it's the convenience of the extensive integration capabilities of well known services that make Hootsuite Pro an integral piece of our Marketing Technology stack. Hootsuite Pro knows how to play well with others. Further, we use Tailwind with Hootsuite as it integrates well with the Pro package to include Pinterest in our social dashboard
Pam Renovato profile photo

Return on Investment

Hootsuite

  • Reduced staff time needed for training new clients on HootSuite and social media in general from using HootSuite University.
  • Negative ROI because after training and set up, clients migrate to Pro version to save money. (We are not resellers and do not mark up HootSuite charges, but smaller clients can save significantly by switching from paying their pro rata share of our Enterprise version to a Pro version.)
  • Increased employee efficiency from logging in and scanning/monitoring multiple client accounts from one dashboard.
Pat Heffernan profile photo

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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