Hootsuite

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score 8.1 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$249 per month per user

Pricing

Hootsuite

Editions & Modules

Standard: $199
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $399
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Offerings

Pricing Offerings
Hootsuite
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Optional

Additional Details

Plans can be paid monthly or annually, with a discount for annual pricing.

More Pricing Information

Pricing Plans

Community Pulse
	Hootsuite
Considered Both Products	Hootsuite Sandrine Levy Communication manager europe Chose Hootsuite Perfect for social listening and to catch competitors noise. Incentivized Helpful? Verified User Manager Chose Hootsuite It does everything we needed from Hootsuite, but provides more value based on the other tools in the software. Incentivized Helpful? Michael Grey Director of Operations Chose Hootsuite Sprout Social does not compare to Hootsuite; it was so much more expensive and internally was not as user-friendly. I felt overwhelmed in Sprout Social and that led to us not really effectively using that platform. Incentivized Helpful? Verified User Director Chose Hootsuite During my research for a new platform, I noticed it was on many lists of top platforms, but, as I said before, I just wasn’t impressed. I definitely don’t think Hootsuite leads the social networking platform industry. I’d give that spot to Sprout Social. I think all of these … Incentivized Helpful? Leonardo Nery Project Manager Chose Hootsuite It's cheaper and easier to use, but it takes the analyst more time to learn about the account and make improvements. Incentivized Helpful? Allie Cobb Digital Director Chose Hootsuite When it comes to price, Hootsuite comes in behind Sprout Social. It also is behind Sprout when it comes to how many profiles or pages users can use, manage, and analyze through its reporting analytic tools. But, Hootsuite does outperform Sprout Social in sentiment analysis and … Incentivized Helpful? Verified User Employee Chose Hootsuite Seems pretty similar, but I haven't taken a deep enough dive into each tool to do a direct comparison. I've used both Sprout Social and Hootsuite across two different roles for posting and basic analytics, and they both do the job. Incentivized Helpful? Verified User Director Chose Hootsuite I used PLANOLY as a contractor in previous roles, but I can say that Hootsuite is more robust in it's offerings and integrations. Incentivized Helpful? KW Kobi Worthington Brand & Communications Specialist Chose Hootsuite Metricool has an excellent free plan and a wonderful plethora of features. However, I selected Hootsuite due to being more familiar with the brand overall and its reputation. I also find its interface to be more appealing and consequently more accessible. For any in-house team, … Incentivized Helpful? Madison Wyman Policy Communications Specialist Chose Hootsuite Meltwater is truly the best for all of the social listening we do Incentivized Helpful? Cynthia Pleitez Head of Social Media Chose Hootsuite Head to Head, Hootsuite offers the most budget-friendly option for the following: managing, scheduling and publishing our daily social media posts, videos, photos, copy and digital assets. It allows for better time management across team members. I had used Hootsuite in the … Incentivized Helpful? Fiona Buchanan, MJ Communications Admin Chose Hootsuite The main reason we selected Hootsuite instead of Zoho Social was because Hootsuite offered a very generous charitable discount, making it much more affordable for our organization. We really appreciate that this discount was made available and will likely continue with Hootsuite. Incentivized Helpful? Verified User Executive Chose Hootsuite We have not used any other tool other than Hootsuite. Incentivized Helpful? Verified User Manager Chose Hootsuite Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. … Incentivized Helpful? Verified User Representative Chose Hootsuite I hadn't thought about it, I guess I could switch to meta instead of paying to use Hootsuite Incentivized Helpful? Elizabeth (Liz) Fuhrmann Social Media Consultant Chose Hootsuite I believe Hootsuite is very user-friendly. Not to say the others aren't, but I feel like HS is fairly easy to hit the ground running on content management. I have found Hootsuite's suggestions on content and best times to post are much better than its competitors. I feel like … Incentivized Helpful? Verified User Director Chose Hootsuite n/a Incentivized Helpful? Verified User Strategist Chose Hootsuite Sprout was extremely glitchy, and Hootsuite is significantly smoother. Hootsuite also offers more seats and features for a more reasonable price. Hootsuite's representatives are also much easier to work with and more outgoing, helping you with the system and teaching you about … Incentivized Helpful? Chris Cartwright Social Media Manager Chose Hootsuite Much more finished product than Adobe Social. The reporting tools are far better than Adobe, and they are much better at improving their product and adapting to changes with the big social networks. Incentivized Helpful? Sara Yaseen Digital Campaigns Manager Chose Hootsuite Buffer and Sprout Social are still in their infancy stage compared to the beast that is Hootsuite. They're too basic while Hootsuite can be as simple or as complex as you'd like it to be based on your business needs. Hootsuite has evolved with the times to include features like … Helpful? Casey Schmalacker Vice President Chose Hootsuite I stopped using Hootsuite because Zoho Social is much better for a whole systems approach. Helpful? Verified User Employee Chose Hootsuite We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a … Incentivized Helpful? Verified User Employee Chose Hootsuite Price is unbeatable Incentivized Helpful?

Features

Hootsuite

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Hootsuite 6.6 311 Ratings 14% below category average
Boolean keyword searches	6.5204 Ratings
Filtering out noise/spam	6.3215 Ratings
Sentiment analysis	6.3212 Ratings
Broad channel coverage	7.5286 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Hootsuite 7.8 431 Ratings 3% below category average
Content planning and scheduling	8.8430 Ratings
Audience targeting	7.0293 Ratings
Content optimization	7.5353 Ratings
Workflow management	7.8365 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Hootsuite 7.5 347 Ratings 8% below category average
Automated routing and prioritization	7.3251 Ratings
Customer interaction histories	7.5270 Ratings
Bulk actions	7.8299 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Hootsuite 6.8 326 Ratings 12% below category average
Lead generation	6.6199 Ratings
Content marketing	7.6293 Ratings
Paid media management	6.5198 Ratings
Campaigns and promotions	6.5247 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Hootsuite 8.1 423 Ratings 3% below category average
Twitter	7.5381 Ratings
Facebook	8.6406 Ratings
LinkedIn	8.2354 Ratings
Google+	8.960 Ratings
Instagram	8.3360 Ratings
Pinterest	7.8176 Ratings
YouTube	7.4166 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Hootsuite 7.7 348 Ratings 0% below category average
Campaign success analytics	7.9320 Ratings
Real-time tracking	7.5322 Ratings
Competitor analysis	7.7222 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Hootsuite 7.6 355 Ratings 4% below category average
Role-based user permissions & privileges	8.0302 Ratings
Mobile access	7.2326 Ratings

Best Alternatives
	Hootsuite
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Hootsuite
Likelihood to Recommend	8.3 (486 ratings)
Likelihood to Renew	8.7 (89 ratings)
Usability	8.2 (125 ratings)
Availability	9.8 (21 ratings)
Performance	9.8 (19 ratings)
Support Rating	7.0 (263 ratings)
In-Person Training	6.0 (1 ratings)
Online Training	9.0 (17 ratings)
Implementation Rating	8.0 (39 ratings)
Configurability	7.2 (3 ratings)
Ease of integration	7.6 (2 ratings)
Product Scalability	8.1 (3 ratings)
Vendor post-sale	8.9 (3 ratings)
Vendor pre-sale	8.3 (18 ratings)

User Testimonials
	Hootsuite
Likelihood to Recommend	Hootsuite If you are doing anything with social media - planning, tracking, or have multiple channels, Hootsuite will be PERFECT! In our case with multiple channels, if we did not have this platform it would be really difficult to keep things organized and in one place. Hootsuite will help you and any social teams stay in the know with all of your content and will help ensure that you create an effective media plan. Incentivized Michael Grey Director of Operations Read full review
Pros	Hootsuite Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts. Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company. Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic. Incentivized Mark Jennings IV Social Media Specialist Read full review
Cons	Hootsuite Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn) We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts Incentivized Nicolas Rigaud Demand Generation Marketing Manager Read full review
Likelihood to Renew	Hootsuite At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products. Incentivized Laura Pence President/Owner Read full review
Usability	Hootsuite Hootsuite is straightforward and does a great job of onboarding new users directly within the platform. Connecting social media accounts, regardless of whether you are managing multiple profiles on one platform, is easy enough. You can also easily toggle between platforms to see interactive dashboards showing how people are engaging with your posts. Incentivized Joshua Rodriguez Digital Strategy Manager Read full review
Reliability and Availability	Hootsuite Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!) Michael Royal CEO Read full review
Performance	Hootsuite HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well. Igors Skute Junior Analyst Read full review
Support Rating	Hootsuite I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this SS Shreya Sharma Solution Specialist Read full review
In-Person Training	Hootsuite Very easy to teach and learn Jessica Rudolph Search Specialist Read full review
Online Training	Hootsuite The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have. Wes Horrocks Corporate Communications Manager Read full review
Implementation Rating	Hootsuite Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone. Incentivized Chuck Blatt VP of Marketing and Business Development Read full review
Alternatives Considered	Hootsuite Metricool is free and we can shedule up to 50 posts per month, however Hootsuite allows us to do just a little bit more. For the price Agorapulse and Hootsuite are in tight competition but we prefer the Hootsuite format, although some chamber partners do find it a bit on the older school side we do not. We like the Hootsuite system IO Idaliz Ortiz Morales Director of Marketing and Communications Read full review
Scalability	Hootsuite We are only using in marketing and have been able to scale. Incentivized PP Parag Poddar Marketing Lead Read full review
Return on Investment	Hootsuite I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content) It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform. Incentivized HK HEIDI KAY Director of Social Media and Brand Management Read full review
ScreenShots	Hootsuite Screenshots