What users are saying about

Hootsuite

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345 Ratings

Hootsuite

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
345 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Hootsuite

I definitely would not recommend paying for Pro until you've test driven Standard's features for a few weeks and ensured it will both fit your needs, and perform reliably enough for your business. If you are a moderately sized business whose social media presence is a key component of your success, the net time and energy you save by using Hootsuite Pro may make it a worthwhile investment, even given its unreliability. I'm not entirely clear on all the variables at play when Hootsuite breaks, so it may be that your particular configuration is less troublesome than ours. Testing in Standard mode for a while is a great way to ascertain this yourself without incurring any expense.
Brock Ross profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.4
Boolean keyword searches
Hootsuite
7.7
Filtering out noise/spam
Hootsuite
6.7
Sentiment analysis
Hootsuite
7.1
Broad channel coverage
Hootsuite
7.9

Publishing

Hootsuite
7.8
Content planning and scheduling
Hootsuite
8.8
Audience targeting
Hootsuite
7.2
Content optimization
Hootsuite
7.6
Workflow management
Hootsuite
7.6

Engagement

Hootsuite
7.5
Automated routing and prioritization
Hootsuite
7.6
Customer interaction histories
Hootsuite
7.4
Bulk actions
Hootsuite
7.6

Marketing

Hootsuite
7.6
Lead generation
Hootsuite
7.4
Content marketing
Hootsuite
7.7
Paid media management
Hootsuite
7.2
Campaigns and promotions
Hootsuite
8.0

Channel coverage/integration

Hootsuite
8.4
Twitter
Hootsuite
9.3
Facebook
Hootsuite
8.6
LinkedIn
Hootsuite
8.1
Google+
Hootsuite
8.7
Instagram
Hootsuite
7.9
Pinterest
Hootsuite
8.3
YouTube
Hootsuite
8.0

Reporting/analytics

Hootsuite
7.0
Campaign success analytics
Hootsuite
6.7
Real-time tracking
Hootsuite
7.7
Competitor analysis
Hootsuite
6.6

Account management

Hootsuite
8.4
Role-based user permissions & privileges
Hootsuite
8.5
Mobile access
Hootsuite
8.3

Pros

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross profile photo

Cons

  • Retaining connection to social accounts has been quite unreliable for us, particularly our Facebook Business account. When this connection breaks, Hootsuite essentially becomes useless until the connection is repaired, which often requires an arduous manual removal and re-adding of permissions.
  • Comment management is in some stage of depreciation, and it's not clear to what degree we can expect that functionality to work going forward.
  • As a new user, streams are not well-explained by a tutorial and aren't particularly intuitive to figure out on one's own. They're a great tool once you know how they work, but it would be nice to have a little more exposition provided by Hootsuite right off the bat.
Brock Ross profile photo

Likelihood to Renew

Hootsuite6.3
Based on 64 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Usability

Hootsuite10.0
Based on 20 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Reliability and Availability

Hootsuite8.1
Based on 16 answers
Depends on the social networks API - Twitter is the one that usually has issues. Hootsuite is quick to upload but at times, will freeze causing me to have to reload the platform.
Ashley Pengilly profile photo

Performance

Hootsuite9.0
Based on 14 answers
It is quick and easy to do content posting and scheduling. I just wish it did not freeze from time to time
Ashley Pengilly profile photo

Support

Hootsuite10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Online Training

Hootsuite8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Implementation

Hootsuite10.0
Based on 20 answers
Ensure that all members of the team are committed to participating in the training sessions offered
Jaime Hunt, MS IMC profile photo

Alternatives Considered

Hootsuite offers more social profiles and many more integration that both Buffer and Sprout Social. At the end of the day, it's the convenience of the extensive integration capabilities of well known services that make Hootsuite Pro an integral piece of our Marketing Technology stack. Hootsuite Pro knows how to play well with others. Further, we use Tailwind with Hootsuite as it integrates well with the Pro package to include Pinterest in our social dashboard
Pam Renovato profile photo

Return on Investment

  • Thanks to Hootsuite Pro and its long term scheduling capabilities, my team can focus their effort on growing the business and not just mainlining. We have more time and energy for creative marketing development.
  • Hootsuite allows my team to interact with audiences easily. Multiple conversations in one setting saves time and eliminates confusion. This increases workflow and and decreases downtime.
  • Social media marketing and management is easily contained and controlled so there is little fear of falling behind. My team always feels as if they their efforts are productive and not rushed.
Pam Renovato profile photo

Pricing Details

Hootsuite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details