Hootsuite

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score 8.2 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$149 per month Starts at 1 user, 5 social accounts

Pricing

Hootsuite

Editions & Modules

Standard: $99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Offerings

Pricing Offerings
Hootsuite
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Optional

Additional Details

Plans can be paid monthly or annually, with a discount for annual pricing.

More Pricing Information

Pricing Plans

Community Pulse
	Hootsuite
Considered Both Products	Hootsuite Verified User Employee Chose Hootsuite Seems pretty similar, but I haven't taken a deep enough dive into each tool to do a direct comparison. I've used both Sprout Social and Hootsuite across two different roles for posting and basic analytics, and they both do the job. Incentivized Helpful? Verified User Director Chose Hootsuite I used PLANOLY as a contractor in previous roles, but I can say that Hootsuite is more robust in it's offerings and integrations. Incentivized Helpful? KW Kobi Worthington Brand & Communications Specialist Chose Hootsuite Metricool has an excellent free plan and a wonderful plethora of features. However, I selected Hootsuite due to being more familiar with the brand overall and its reputation. I also find its interface to be more appealing and consequently more accessible. For any in-house team, … Incentivized Helpful? Madison Wyman Policy Communications Specialist Chose Hootsuite Meltwater is truly the best for all of the social listening we do Incentivized Helpful? Cynthia Pleitez Head of Social Media Chose Hootsuite Head to Head, Hootsuite offers the most budget-friendly option for the following: managing, scheduling and publishing our daily social media posts, videos, photos, copy and digital assets. It allows for better time management across team members. I had used Hootsuite in the … Incentivized Helpful? Fiona Buchanan, MJ Communications Admin Chose Hootsuite The main reason we selected Hootsuite instead of Zoho Social was because Hootsuite offered a very generous charitable discount, making it much more affordable for our organization. We really appreciate that this discount was made available and will likely continue with Hootsuite. Incentivized Helpful? Verified User Executive Chose Hootsuite We have not used any other tool other than Hootsuite. Incentivized Helpful? Verified User Manager Chose Hootsuite Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. … Incentivized Helpful? Verified User Representative Chose Hootsuite I hadn't thought about it, I guess I could switch to meta instead of paying to use Hootsuite Incentivized Helpful? Elizabeth (Liz) Fuhrmann Social Media Consultant Chose Hootsuite I believe Hootsuite is very user-friendly. Not to say the others aren't, but I feel like HS is fairly easy to hit the ground running on content management. I have found Hootsuite's suggestions on content and best times to post are much better than its competitors. I feel like … Incentivized Helpful? Verified User Director Chose Hootsuite n/a Incentivized Helpful? Verified User Strategist Chose Hootsuite Sprout was extremely glitchy, and Hootsuite is significantly smoother. Hootsuite also offers more seats and features for a more reasonable price. Hootsuite's representatives are also much easier to work with and more outgoing, helping you with the system and teaching you about … Incentivized Helpful? Chris Cartwright Social Media Manager Chose Hootsuite Much more finished product than Adobe Social. The reporting tools are far better than Adobe, and they are much better at improving their product and adapting to changes with the big social networks. Incentivized Helpful? Sara Yaseen Digital Campaigns Manager Chose Hootsuite Buffer and Sprout Social are still in their infancy stage compared to the beast that is Hootsuite. They're too basic while Hootsuite can be as simple or as complex as you'd like it to be based on your business needs. Hootsuite has evolved with the times to include features like … Helpful? Casey Schmalacker Vice President Chose Hootsuite I stopped using Hootsuite because Zoho Social is much better for a whole systems approach. Helpful? Verified User Employee Chose Hootsuite We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a … Incentivized Helpful? Verified User Employee Chose Hootsuite Price is unbeatable Incentivized Helpful? Verified User Administrator Chose Hootsuite I was introduced to Hootsuite by a colleague and quickly adopted it because it meets all my social media management needs. Its scheduling, monitoring, and analytics tools allow me to maintain a consistent and engaging presence without daily effort. Since it streamlines my … Incentivized Helpful? Manny Sarmiento President Chose Hootsuite Hootsuite has a much broader reach of social media channels. Hootsuite has kept their product up to date with technology. TweetDeck is just about dead if it isnt already Incentivized Helpful? Verified User Employee Chose Hootsuite In my opinion, SKED was a mess of a resource to use for a year and a half but cost was a big factor. Luckily I found Hootsuite pricing and realized it's not that much more expensive so we made the jump. My experience with Sprout Social was lovely, the price tag wasn't. Incentivized Helpful? Verified User Manager Chose Hootsuite SproutSocial comes out on top but the (much) higher price point reflects that. I chose Hootsuite as a more budget friendly solution, with similar features Incentivized Helpful? Verified User Employee Chose Hootsuite Compared to Later, Hootsuite offers greater flexibility in content creation and planning, allowing for more comprehensive and tailored strategies across various social platforms. Additionally, Hootsuite excels in providing a wider array of training resources and detailed … Incentivized Helpful? Verified User Manager Chose Hootsuite Hootsuite offered everything we needed at a much more competitive price. Incentivized Helpful?

Features

Hootsuite

Listening/monitoring

Comparison of Listening/monitoring features of Product A and Product B
	Hootsuite 6.6 305 Ratings 14% below category average
Boolean keyword searches	6.6202 Ratings
Filtering out noise/spam	6.3212 Ratings
Sentiment analysis	6.2209 Ratings
Broad channel coverage	7.4280 Ratings

Publishing

Comparison of Publishing features of Product A and Product B
	Hootsuite 7.9 425 Ratings 2% below category average
Content planning and scheduling	9.0424 Ratings
Audience targeting	6.9288 Ratings
Content optimization	7.5347 Ratings
Workflow management	8.0359 Ratings

Engagement

Comparison of Engagement features of Product A and Product B
	Hootsuite 7.6 341 Ratings 6% below category average
Automated routing and prioritization	7.3246 Ratings
Customer interaction histories	7.5264 Ratings
Bulk actions	7.9294 Ratings

Marketing

Comparison of Marketing features of Product A and Product B
	Hootsuite 6.9 320 Ratings 11% below category average
Lead generation	6.6194 Ratings
Content marketing	7.8287 Ratings
Paid media management	6.6193 Ratings
Campaigns and promotions	6.5242 Ratings

Channel coverage/integration

Comparison of Channel coverage/integration features of Product A and Product B
	Hootsuite 8.3 417 Ratings 1% below category average
Twitter	7.7375 Ratings
Facebook	8.8400 Ratings
LinkedIn	8.5349 Ratings
Google+	8.960 Ratings
Instagram	8.4354 Ratings
Pinterest	8.2173 Ratings
YouTube	7.4162 Ratings

Reporting/analytics

Comparison of Reporting/analytics features of Product A and Product B
	Hootsuite 7.8 342 Ratings 1% above category average
Campaign success analytics	8.1314 Ratings
Real-time tracking	7.6316 Ratings
Competitor analysis	7.8217 Ratings

Account management

Comparison of Account management features of Product A and Product B
	Hootsuite 7.7 349 Ratings 3% below category average
Role-based user permissions & privileges	8.2296 Ratings
Mobile access	7.2320 Ratings

Best Alternatives
	Hootsuite
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives

User Ratings
	Hootsuite
Likelihood to Recommend	8.4 (486 ratings)
Likelihood to Renew	8.7 (89 ratings)
Usability	8.2 (125 ratings)
Availability	9.8 (21 ratings)
Performance	9.8 (19 ratings)
Support Rating	7.0 (263 ratings)
In-Person Training	6.0 (1 ratings)
Online Training	9.0 (17 ratings)
Implementation Rating	8.0 (39 ratings)
Configurability	7.2 (3 ratings)
Ease of integration	7.6 (2 ratings)
Product Scalability	8.1 (3 ratings)
Vendor post-sale	8.9 (3 ratings)
Vendor pre-sale	8.3 (18 ratings)

User Testimonials
	Hootsuite
Likelihood to Recommend	Hootsuite Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease. Incentivized Joshua Rodriguez Digital Strategy Manager Read full review
Pros	Hootsuite Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts. Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company. Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic. Incentivized Mark Jennings IV Social Media Specialist Read full review
Cons	Hootsuite Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn) We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts Incentivized Nicolas Rigaud Demand Generation Marketing Manager Read full review
Likelihood to Renew	Hootsuite At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products. Incentivized Laura Pence President/Owner Read full review
Usability	Hootsuite The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin IO Idaliz Ortiz Morales Director of Marketing and Communications Read full review
Reliability and Availability	Hootsuite Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it. Verified User Anonymous Read full review
Performance	Hootsuite Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy! Michael Royal CEO Read full review
Support Rating	Hootsuite I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this SS Shreya Sharma Solution Specialist Read full review
In-Person Training	Hootsuite Very easy to teach and learn Jessica Rudolph Search Specialist Read full review
Online Training	Hootsuite The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have. Wes Horrocks Corporate Communications Manager Read full review
Implementation Rating	Hootsuite • Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts. Verified User Anonymous Read full review
Alternatives Considered	Hootsuite Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me! Incentivized MT Maria Trujillo Publicist Read full review
Scalability	Hootsuite We are only using in marketing and have been able to scale. Incentivized PP Parag Poddar Marketing Lead Read full review
Return on Investment	Hootsuite I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content) It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform. Incentivized HK HEIDI KAY Director of Social Media and Brand Management Read full review
ScreenShots	Hootsuite Screenshots