What users are saying about
This review does not include a rating.
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
130 Ratings
This review does not include a rating.

SpyFu

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
130 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

    SEO

    BrandVerity

    Feature Set Not Supported
    N/A
    7.2

    SpyFu

    72%
    SpyFu ranks higher in 8/8 features

    Keyword analysis

    N/A
    0 Ratings
    7.4
    74%
    51 Ratings

    Backlink management

    N/A
    0 Ratings
    6.2
    62%
    39 Ratings

    SERP ranking tracking

    N/A
    0 Ratings
    8.0
    80%
    43 Ratings

    Page grader

    N/A
    0 Ratings
    7.5
    75%
    29 Ratings

    Competitive analysis

    N/A
    0 Ratings
    8.9
    89%
    50 Ratings

    Site audit / diagnostics

    N/A
    0 Ratings
    7.0
    70%
    32 Ratings

    Site recommendations

    N/A
    0 Ratings
    6.8
    68%
    30 Ratings

    Task management

    N/A
    0 Ratings
    6.2
    62%
    20 Ratings

    SEO Channels

    BrandVerity

    Feature Set Not Supported
    N/A
    7.7

    SpyFu

    77%
    SpyFu ranks higher in 4/4 features

    Local SEO

    N/A
    0 Ratings
    7.6
    76%
    32 Ratings

    Social SEO

    N/A
    0 Ratings
    7.8
    78%
    27 Ratings

    Mobile SEO

    N/A
    0 Ratings
    7.8
    78%
    29 Ratings

    Global SEO

    N/A
    0 Ratings
    7.4
    74%
    34 Ratings

    SEO Platform & Account Management

    BrandVerity

    Feature Set Not Supported
    N/A
    8.4

    SpyFu

    84%
    SpyFu ranks higher in 2/2 features

    Multi-domain support

    N/A
    0 Ratings
    8.5
    85%
    27 Ratings

    Integration with web analytics tools

    N/A
    0 Ratings
    8.2
    82%
    18 Ratings

    Attribute Ratings

      Likelihood to Recommend

      BrandVerity

      N/A
      0 Ratings
      8.4

      SpyFu

      84%
      61 Ratings

      Likelihood to Renew

      BrandVerity

      N/A
      0 Ratings
      10.0

      SpyFu

      100%
      10 Ratings

      Support Rating

      BrandVerity

      N/A
      0 Ratings
      7.6

      SpyFu

      76%
      26 Ratings

      Likelihood to Recommend

      BrandVerity

      No answers on this topic

      SpyFu

      If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
      Read full review

      Pros

      BrandVerity

      No answers on this topic

      SpyFu

      • Keeping a tab on competitors organic and inorganic activities
      • Helps identify where the competitor is getting the backlinks from.
      • Identify competitors top content and the keywords that's bringing them traffic
      • Get proper information of their current and past ADS run on Google.
      Read full review

      Cons

      BrandVerity

      No answers on this topic

      SpyFu

      • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
      • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
      Read full review

      Pricing Details

      BrandVerity

      Starting Price

      Editions & Modules

      BrandVerity editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        SpyFu

        Starting Price

        $39 per month

        Editions & Modules

        SpyFu editions and modules pricing
        EditionModules
        Basic$391
        Professional$792
        Team$2993

        Footnotes

        1. per month
        2. per month
        3. per month

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        BrandVerity

        No answers on this topic

        SpyFu

        Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
        Read full review

        Support Rating

        BrandVerity

        No answers on this topic

        SpyFu

        SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
        Read full review

        Alternatives Considered

        BrandVerity

        No answers on this topic

        SpyFu

        I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
        Read full review

        Return on Investment

        BrandVerity

        No answers on this topic

        SpyFu

        • Helping us track our ranking.
        • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
        • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
        Read full review

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