Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Drupal
Score 8.2 out of 10
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Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
Well, I'm definitely biased, I've been working with Drupal for 12+ years, and I can say it's appropriate for any size/scale of a project, whether it's a small catalog website or a huge corporation. If I want to dial it down to a specific use case, Drupal is best what most customers/clients that have high-security standards, and need to have extensive editorial experience and control over their website's architecture. Due to its core design, Drupal can connect with each part of its own and any external third-party resources quite easily. For a less-suited scenario, I might say that if you don't have enough budget to get proper work done, sometimes just using WordPress with a pre-designed theme might sound better to you, but if you have the budget and the time, always go with Drupal
Content Types... these are amazing. Whereas a more simplistic CMS like Wordpress will basically allow you to make posts and build pages, Drupal 8 gives you the ability to define different types of content that behave differently, and are served up differently in different areas of the website.
Extensibility... it scales, ohhhh does it scale. They've really figured out server-side caching, and it makes all the difference. Once a page has been cached, it's available instantly to all users worldwide; and when coupled with AWS, global redundancy and localization mean that no matter where you're accessing the site, it always loads fast and crisp.
Workflows... you have the ability to define very specific roles and/or user-based editorial workflows, allowing for as many touchpoints and reviews between content creation and publication as you'll require.
Security and new release notifications are a hassle as they happen too often
Allowing them to write PHP modules is a big advantage, but sometimes integrating them is a small challenge due to the version the developer is working on.
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
It's a great CMS platform and there are a ton of plugins to add some serious functionality, but the security updates are too complex to implement and considering the complexity of the platform, security updates are a must. I don't want my site breached because they make it too difficult to keep it up to date.
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
Drupal is community-backed making it more accessible and growing at a faster rate than Sitefinity which is a proprietary product built on .NET. Drupal is PHP-based using some but not all Symphony codebase. Updates for Drupal are frequent and so are feature adds.
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Drupal has allowed us to build up a library of code and base sites we can reuse to save time which has increased our efficiency and thus had a positive financial impact.
Drupal has allowed us to take on projects we otherwise would not have been able to, having a further impact.
Drupal has allowed us to build great solutions for our clients which give them an excellent ROI.
