What users are saying about
42 Ratings
355 Ratings
42 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100
355 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.2 out of 100

Likelihood to Recommend

Braze

Braze is great if you fully utilize the options and properly integrate with your platforms. There is a reason why it's the top customer engagement (CEM) platform out there. If properly handled it can be a powerhouse but if only minimally used it can be overwhelming. More certifications and personalized training would be helpful to grow user adoption.
Mark McRae | TrustRadius Reviewer

Drupal

Drupal is suitable for design or development professionals looking for a more robust platform than Joomla or WordPress. It has many better features. With a little thought and creativity, Drupal allows you to do many amazing things. The possibility of integration with PHP modules is really the limit for customization. However, Drupal is not suitable for amateurs; someone who wants to make just one website for themselves; or a professional on a tight deadline. The learning curve can be a very big obstacle and is sometimes not worth it.

I have been working for some time and sometimes give up on some projects and choose another tool. It is definitely not a technology for those in a hurry, it is necessary to have time and dedication. The newer versions of Drupal are more friendly and intuitive and allow the construction of many cool things.
Fernanda Ministerio | TrustRadius Reviewer

Feature Rating Comparison

Security

Braze
Drupal
9.6
Role-based user permissions
Braze
Drupal
9.6

Platform & Infrastructure

Braze
Drupal
8.9
API
Braze
Drupal
8.8
Internationalization / multi-language
Braze
Drupal
9.0

Web Content Creation

Braze
Drupal
8.4
WYSIWYG editor
Braze
Drupal
8.4
Code quality / cleanliness
Braze
Drupal
8.8
Admin section
Braze
Drupal
7.8
Page templates
Braze
Drupal
8.1
Library of website themes
Braze
Drupal
9.0
Mobile optimization / responsive design
Braze
Drupal
8.9
Publishing workflow
Braze
Drupal
7.8
Form generator
Braze
Drupal
8.7

Web Content Management

Braze
Drupal
8.5
Content taxonomy
Braze
Drupal
8.7
SEO support
Braze
Drupal
7.3
Bulk management
Braze
Drupal
8.4
Availability / breadth of extensions
Braze
Drupal
9.1
Community / comment management
Braze
Drupal
8.9

Pros

Braze

  • Personalized customer journey
  • Consolidation of marketing tools to bring multi channel communications under one roof and allowing each of them to talk to each other.
  • The Braze community. This not only helps with idea generation, but makes a great place to network and grow your team.
  • The Customer Success team is world class. They reply to anything and everything we send them promptly and with actual answers.
Jackson Yomogida | TrustRadius Reviewer

Drupal

  • Content Types... these are amazing. Whereas a more simplistic CMS like Wordpress will basically allow you to make posts and build pages, Drupal 8 gives you the ability to define different types of content that behave differently, and are served up differently in different areas of the website.
  • Extensibility... it scales, ohhhh does it scale. They've really figured out server-side caching, and it makes all the difference. Once a page has been cached, it's available instantly to all users worldwide; and when coupled with AWS, global redundancy and localization mean that no matter where you're accessing the site, it always loads fast and crisp.
  • Workflows... you have the ability to define very specific roles and/or user-based editorial workflows, allowing for as many touchpoints and reviews between content creation and publication as you'll require.
Kyle Reichelt | TrustRadius Reviewer

Cons

Braze

  • If you do not have a solid understanding of your product instrumentation and Braze, it will be difficult to be effective with it initially.
  • You need to spend some time learning about the platform as some aspects are not self-explanatory so you need to rely on other documentation or guidelines they have (i.e. how to find your instrumentations - need to find it by adding quotations marks, etc).
Anonymous | TrustRadius Reviewer

Drupal

  • Drupal's admin side is very powerful and flexible, but it's a little bit harder to wrap one's mind around. If a customer is familiar with using a basic WordPress site, showing them the full Drupal back-end might be overwhelming and confusing at first. Luckily you can easily limit and customize the admin pages that each role sees.
  • Drupal is huge and complex. Doing simple things is generally simple, but more advanced capabilities of Drupal have a higher learning curve (as can be expected). You can build a Drupal site quickly, but don't expect to build your dream site with loads of custom features in a week.
  • Ready-made themes are more sparse than something like WordPress. If you're most interested in simply plugging an existing theme in and using it, you won't find as many professional-looking themes out of the box. There are some, but with Drupal, the best results are usually achieved by finding a good base theme and creating your own child theme based off of it.
Ben McClure | TrustRadius Reviewer

Likelihood to Renew

Braze

No score
No answers yet
No answers on this topic

Drupal

Drupal 8.2
Based on 18 answers
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
Eric Batson | TrustRadius Reviewer

Usability

Braze

No score
No answers yet
No answers on this topic

Drupal

Drupal 10.0
Based on 9 answers
It's a great CMS platform and there are a ton of plugins to add some serious functionality, but the security updates are too complex to implement and considering the complexity of the platform, security updates are a must. I don't want my site breached because they make it too difficult to keep it up to date.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Braze

No score
No answers yet
No answers on this topic

Drupal

Drupal 9.7
Based on 6 answers
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required.For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
Peter Wolanin | TrustRadius Reviewer

Performance

Braze

No score
No answers yet
No answers on this topic

Drupal

Drupal 8.9
Based on 4 answers
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
Michael Sypes | TrustRadius Reviewer

Support Rating

Braze

Braze 8.2
Based on 40 answers
Braze is an extremely robust tool with a short learning curve. Building out new lifecycle strategies and campaigns was extremely simple. While there are a lot of functionalities, no CRM/ESP service will ever have every feature that all of their competitors have. Braze does a great job with listening to their customers and adding new features onto the roadmap.
Victoria Quang | TrustRadius Reviewer

Drupal

Drupal 5.0
Based on 8 answers
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
Michael Sypes | TrustRadius Reviewer

In-Person Training

Braze

No score
No answers yet
No answers on this topic

Drupal

Drupal 8.0
Based on 1 answer
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
Eric Batson | TrustRadius Reviewer

Online Training

Braze

No score
No answers yet
No answers on this topic

Drupal

Drupal 6.0
Based on 2 answers
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Eric Batson | TrustRadius Reviewer

Implementation Rating

Braze

No score
No answers yet
No answers on this topic

Drupal

Drupal 5.1
Based on 8 answers
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Michael Sypes | TrustRadius Reviewer

Alternatives Considered

Braze

Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well. The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
Anonymous | TrustRadius Reviewer

Drupal

Drupal is community-backed making it more accessible and growing at a faster rate than Sitefinity which is a proprietary product built on .NET. Drupal is PHP-based using some but not all Symphony codebase. Updates for Drupal are frequent and so are feature adds.
Chris Kerry | TrustRadius Reviewer

Scalability

Braze

No score
No answers yet
No answers on this topic

Drupal

Drupal 8.0
Based on 2 answers
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Michael Sypes | TrustRadius Reviewer

Return on Investment

Braze

  • Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
  • Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
  • Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Jennifer Rudin | TrustRadius Reviewer

Drupal

  • Our overall site traffic has grown exponentially since we have moved to it.
  • We have been able to bring a standardized format to all of our resources and communications.
  • Promoting new products is much easier due to the easy to use interface of Drupal, we can get a new product launch page up in record time compared to our old platform.
Anonymous | TrustRadius Reviewer

Pricing Details

Braze

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Drupal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison