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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bright Pattern Contact Center

    Score8.4 out of 10
    Enterprise companies (1,001+ employees)
    Bright Pattern provides an AI-powered omnichannel contact center software. With the purpose of making customer service, sales, and marketing brighter and faster, Bright Pattern offers an advanced omnichannel cloud platform with embedded AI. Bright Pattern’s platform can be…N/A

    Zendesk Suite

    Score8.5 out of 10
    N/AZendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.

    $69

    per month per agent

    Pricing
    Bright Pattern Contact CenterZendesk Suite
    Editions & Modules
    Omnichannel CX
    -
    per month per seat
    Call Center Standard
    -
    per month per seat
    Digital CX
    -
    per month per seat
    Suite Team
    $69
    per month per agent
    Suite Growth
    $115
    per month per agent
    Suite Professional
    $149
    per month per agent
    Suite Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Bright Pattern Contact CenterZendesk Suite
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsOne-time set-up fee includes 45 hours of services for workflow implementation and training: Discovery and Design Workshop; Configuration and Customization to customer requirements; Testing and Evaluation; Agent and Supervisor Training; Administration Mentoring & Knowledge Transfer20% discount available with annual pricing.
    More Pricing Information
    Community Pulse
    Bright Pattern Contact CenterZendesk Suite
    Considered Both Products
    Bright Pattern, Inc.
    Chose Bright Pattern Contact Center
    More versatile than all of the above and a better implementation team.
    Incentivized
    Chose Bright Pattern Contact Center
    Bright Pattern has much better ROI. Significantly less expensive and same or better performance
    Incentivized
    Zendesk
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    32 Answers
    87%
    Would buy again
    123 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    31 Answers
    85%
    Delivers good value for the price
    108 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    32 Answers
    92%
    Happy with the feature set
    131 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    30 Answers
    85%
    Lived up to sales and marketing promises
    82 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    30 Answers
    85%
    Implementation went as expected
    94 Answers
    Features
    Bright Pattern Contact CenterZendesk Suite
    Contact Center Software
    Comparison of Contact Center Software features of Bright Pattern Contact Center and Zendesk Suite
    Feature
    Bright Pattern Contact Center
    8.0
    32 Ratings
    6% below category average
    Zendesk Suite
    -
    Ratings
    Agent dashboard8.831 Ratings00 Ratings
    Validate callers8.128 Ratings00 Ratings
    Outbound response8.128 Ratings00 Ratings
    Call forwarding8.127 Ratings00 Ratings
    Click-to-call (CTC)8.024 Ratings00 Ratings
    Warm transfer4.931 Ratings00 Ratings
    Predictive dialing9.025 Ratings00 Ratings
    Interactive voice response8.328 Ratings00 Ratings
    REST APIs8.728 Ratings00 Ratings
    Call scripts8.324 Ratings00 Ratings
    Call tracking8.126 Ratings00 Ratings
    Multichannel integration7.827 Ratings00 Ratings
    CRM software integration7.628 Ratings00 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Bright Pattern Contact Center and Zendesk Suite
    Feature
    Bright Pattern Contact Center
    7.9
    29 Ratings
    5% below category average
    Zendesk Suite
    -
    Ratings
    Inbound call routing8.328 Ratings00 Ratings
    Omnichannel inbound routing8.127 Ratings00 Ratings
    Recording8.929 Ratings00 Ratings
    Quality management7.227 Ratings00 Ratings
    Call analytics8.124 Ratings00 Ratings
    Historical reporting8.129 Ratings00 Ratings
    Live reporting7.227 Ratings00 Ratings
    Customer surveys8.126 Ratings00 Ratings
    Customer interaction analytics7.121 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Bright Pattern Contact Center and Zendesk Suite
    Feature
    Bright Pattern Contact Center
    -
    Ratings
    Zendesk Suite
    8.6
    187 Ratings
    5% above category average
    Organize and prioritize service tickets00 Ratings9.1186 Ratings
    Expert directory00 Ratings7.9127 Ratings
    Subscription-based notifications00 Ratings8.4130 Ratings
    ITSM collaboration and documentation00 Ratings7.8131 Ratings
    Ticket creation and submission00 Ratings9.3186 Ratings
    Ticket response00 Ratings9.0185 Ratings
    Self Help Community
    Comparison of Self Help Community features of Bright Pattern Contact Center and Zendesk Suite
    Feature
    Bright Pattern Contact Center
    -
    Ratings
    Zendesk Suite
    8.5
    169 Ratings
    6% above category average
    External knowledge base00 Ratings8.5163 Ratings
    Internal knowledge base00 Ratings8.4156 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Bright Pattern Contact Center and Zendesk Suite
    Feature
    Bright Pattern Contact Center
    -
    Ratings
    Zendesk Suite
    8.4
    182 Ratings
    5% above category average
    Customer portal00 Ratings9.1150 Ratings
    IVR00 Ratings8.076 Ratings
    Social integration00 Ratings7.4119 Ratings
    Email support00 Ratings9.2178 Ratings
    Help Desk CRM integration00 Ratings8.4138 Ratings
    Best Alternatives
    Bright Pattern Contact CenterZendesk Suite
    Small Businesses
    Zendesk Talk
    Score8.2 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Genesys Multicloud CX (discontinued)
    Score8 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    Google Cloud Contact Center AI
    Score5.2 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bright Pattern Contact CenterZendesk Suite
    Likelihood to Recommend
    8.2
    (32 ratings)
    8.7
    (225 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (43 ratings)
    Usability
    8.1
    (32 ratings)
    8.6
    (98 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (14 ratings)
    Performance
    9.0
    (1 ratings)
    9.1
    (11 ratings)
    Support Rating
    9.0
    (32 ratings)
    5.5
    (31 ratings)
    In-Person Training
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    7.0
    (1 ratings)
    6.4
    (10 ratings)
    Implementation Rating
    8.3
    (5 ratings)
    9.1
    (19 ratings)
    Configurability
    8.0
    (1 ratings)
    9.1
    (4 ratings)
    Contract Terms and Pricing Model
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Ease of integration
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    9.1
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Bright Pattern Contact CenterZendesk Suite
    Likelihood to Recommend
    Bright Pattern, Inc.
    Bright Pattern has been fantastic in allowing us to automate voice and chat contacts, and we're currently building out scenarios that will allow us to automate even more. It's super simple to collect data from customers, and using some API calls provides the answers they're looking for without a human needing to get involved. There is less functionality currently for emails. Emails can be routed to queues based on keywords, and auto-replies can be sent, but it's pretty basic functionality. We'd love to see some of the enhanced capabilities offered in voice and chat scenarios for email.
    Incentivized
    Read full review
    Zendesk
    Zendesk is good for small teams where work is not passed along to internal teams or situations where escalations lead to further customer interactions and no further oversight is needed. It is weak as a product for larger and medium-sized companies, where processes are in place that are not aligned with its workflow, as it is a very rigid tool.
    Incentivized
    Read full review
    Pros
    Bright Pattern, Inc.
    • AI platform integration - IBM Watson, Google Dialogflow, for example
    • Quality Management - out of the box sentiment anlysis
    • Unified agent desktop - ability to see all channels in one pane of glass
    • Robust analytic widgets that can also drive wall boards
    Incentivized
    Read full review
    Zendesk
    • Merging of the tickets with similar issues, it is easy to avoid confusion
    • Al global team somehow gets connected with different ways like Slack, with the Zendesk Suite which is so easier to highlight & the issue quickly
    • The best thing is that this tool gives you to send the message via chat-, email, call through the one single platform
    • Now AI has been added so it works good
    Incentivized
    Read full review
    Cons
    Bright Pattern, Inc.
    • That they had a text and voice analysis module Que tuvieran un modulo de analisis de texto y voz
    • Customized agent interface with company logos. Interfaz de agente personalizada con logos de la empresa
    • The softphone, when entering multiple interactions, causes the advisors to become confused when they have several. It should be less complex and more adaptable.
    • El softphone al momento de ingresar varias interacciones, los asesores se pierden cuando tienen varios. que sea menos complejo y mas adaptable
    Incentivized
    Read full review
    Zendesk
    • Is there a way for AEs and CSMs to be informed in a weekly summary of all their accounts and any tickets? Example: Disney submitted a ticket on XYZ. Google has an urgent issue on X still unresolved.
    • Is there a way for CSMs or AEs to have a Dashboard that's specific to their accounts instead of seeing all the tickets in the queue that are not relevant to them?
    Incentivized
    Read full review
    Likelihood to Renew
    Bright Pattern, Inc.
    Es una plataforma confiable, en la que ya tengo bastante tiempo utilizando y conociendola. Entonces me siento confiada en volver a utilizarla dentro de la empresa e igual que al ofrecer a mis clientes internos y externos, además con el roadmap que nos brindan estoy segura que seguirá innovando cada vez
    Incentivized
    Read full review
    Zendesk
    Zendesk is an amazing tool for communicating with your customers easily. The communication tickets from sellers to us or from us to sellers are stored, and there are statuses used to make communication easy. We have internal conversations between departments, linked with useful software such as Zingtree, Talkdesk, and Webs.
    Incentivized
    Read full review
    Usability
    Bright Pattern, Inc.
    It's pretty simple for agents to pick up quickly, it takes a bit longer for supervisors to get familiar with. QA tools are pretty barebones but functional enough. It can be as simple or complex as you need it to be, if you spend some time configuring the settings or working with Bright Pattern's support team to build out what you need.
    Incentivized
    Read full review
    Zendesk
    Pros: The agent interface is sleek, contemporary, and relatively easy to learn compared to many other enterprise tools. For common tasks, admins are given point-and-click options- adding fields, modifying workflows, constructing macros. The knowledge base (Guide) editor is easy to use for non-developers. Drawbacks: Once you move past the initial things - complex automations, reporting/analytics in Explore, and/or customizations integrating the API, it requires much more advanced training to use successfully. Navigating between the different modules (Support, Explore, Chat, Guide) can feel very disconnected; often you are reminded that it really is a "suite" of products brought together -not really one unified platform. If you're using multiple brands managing simultaneous support tickets, or heavily customizing workflows to meet your brand, you may run into a bit of struggle with usability. So: it's a lot more user friendly than the palaces (Salesforce Service Cloud, ServiceNow), but is not used as quickly or with as much streamlined flow as a product made for a small shop. So if you are looking for a great balance, this is a good option if you are a net new organization or an organization on their way to scaling from 15 - 50 employee. Expect some elbow grease from the admin team once learning, adapting, and working efficiently once you move past the basics with your support tickets and initial customizations.
    Incentivized
    Read full review
    Reliability and Availability
    Bright Pattern, Inc.
    It is always on. The only outage to date that I have experienced was with an upstream telco provider a few years ago. The inbound leg telco was hit by a DDOS attack which led to delays in routing calls to the platform. This was not the fault of the Bright Pattern platform but the telco provider. We have had a few minor carrier issues with call quality, or a handful of brief drops, but Bright Pattern is quick to identify these and change carriers when it starts to happen.
    Incentivized
    Read full review
    Zendesk
    In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
    Read full review
    Performance
    Bright Pattern, Inc.
    All pages load when expected, and reports render either in the web browser or as a download. I never really have issues with accessing the admin or agent desktop sites. It just works.
    Incentivized
    Read full review
    Zendesk
    There has been minor performance degradation on a very few days out of the two years I have been using the product.
    Read full review
    Support Rating
    Bright Pattern, Inc.
    Although we have only had 1 very short outage in our 4 years of service. Bright Pattern support was easy to contact and solved our sisue very quickly as well as provided more than adequate information on an RCA (Root Cause Analysis) for our clients
    Read full review
    Zendesk
    We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
    Read full review
    In-Person Training
    Bright Pattern, Inc.
    In-person and virtual training was great, but Bright Pattern could use some online training videos similar to other platforms. I would welcome online training videos to keep the steady flow of new agents up to date. Admin training is one of the largest areas that need video. The static documentation is great. It is pretty easy to follow and configure your contact center as you progress through each step. The documentation is available online on an easy to use knowledgebase or wiki style site. You do not need a user account to access the help docs, meaning that users at any level can freely access the materials to learn about the platform.
    Incentivized
    Read full review
    Zendesk
    No answers on this topic
    Online Training
    Bright Pattern, Inc.
    Online training is documentation based only. It is thorough and step by step, but no videos. It would also be helpful to have more information within the help docs on custom reporting. I find that many of the Bright Pattern specific configurations for the Jasper Reporting Server have to be "stumbled" across through existing report templates and they are not clearly listed out somewhere. In person training will not generally go into great depth on report customizations.
    Incentivized
    Read full review
    Zendesk
    Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
    Read full review
    Implementation Rating
    Bright Pattern, Inc.
    As an implementor, I have found the Bright Pattern Contact Center very easy to work with. The platform operates in the manner which I think. Therefore, everything I do seems logical and works exactly as expected. Many solutions are much more difficult to work with and make implementations difficult
    Incentivized
    Read full review
    Zendesk
    I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

    The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
    Read full review
    Alternatives Considered
    Bright Pattern, Inc.
    As a contact centre technology vendor we have experience of many different contact centre platforms. We chose Bright Pattern Contact Center because its the best omni-channel contact centre we've ever seen, it's incredibly reliable, its hosted in-country, it has the Microsoft integrations many of our customers want, we can integrate with virtually any CRM or ITSM system and the platform offers a vast feature set.
    Read full review
    Zendesk
    At the time of evaluation, Dynamics had extremely limited knowledge and support capabilities. The UI is clunky, and reporting requires a deep understanding of the underlying data structure. Ongoing maintenance was costly and didn't provide a positive ROI in any sense of the term.
    Incentivized
    Read full review
    Scalability
    Bright Pattern, Inc.
    Very flexible and will scale without any intervention from my team. Scaling at the carrier/telco layer is handled by Bright Pattern, if you use their offered telecom
    Incentivized
    Read full review
    Zendesk
    WHY we will use Zendesk in HR and PD internally
    Incentivized
    Read full review
    Return on Investment
    Bright Pattern, Inc.
    • We saved customers between 30% - 40% of the cost of their current omnichannel contact center solutions when we implemented Bright Pattern Contact Center
    • Very quick to implement so we are able to service more customers with same number of staff
    Read full review
    Zendesk
    • More than anything, provided a boost to our perceived professionalism. The portal is a massive improvement on email only support.
    • Workflow optimization via macros and automations has enhanced response times and raise our 'first call resolution' metric.
    • Speaking of metrics; having them at all! Before Zendesk Suite we were email only so had no insight into agent and vendor performance.
    Incentivized
    Read full review
    ScreenShots

    Bright Pattern Contact Center Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Zendesk Suite Screenshots

    Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations