BrightEdge vs. Zerys

BrightEdge is great for large companies and large SEO teams since it's pricey but worth it if you have a large team or organization using it. For small businesses, I would use a different tool like Semrush because of the price and the variety of tools it offers.

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I sold a few inbound marketing contracts with the expectation that I could find writers for the project on Zerys. We were looking for good writers that can understand the tone and branding of our business and after a few trials with some of the writers at Zerys, I finally found the one that understood us and then created amazing content in no time.

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• Instant - Keyword research tool is by far our team's favorite item on the platform
• DataCube - We are able to uncover competitive gaps and hone in on specific sets of pages using filters containing our business product assortment attribute.
• Professional services have been attentive when asking for changes

• The customization options for the written pieces you can request are endless and thorough.
• Some writers are very fast and effective, making our link-building process quicker.
• It provides notifications along every step of the writing process so that you always know where in the pipeline your content is.

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• The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
• I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
• The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.

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• There are instances where the writers don't understand the article to be written and don't give you the content you are looking for.
• The auto reporting feature needs some work. Too many email alerts and no option to change that.
• Hard to find good writers. Often writers only loosely follow directions so you end up reworking their content anyway.

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I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.

Because it depends on the feature, it's either easier or not to use. Some of them, not being particularly friendly, I no longer use, and I focus on the ones where insights are easy to understand and data seems well-elaborated.

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This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.

For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.

While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.

Access to many freelancer writers covering a wide range of topics and the relative ease with which you can manage the writing and editing process with a freelancer writer is good. I believe Zerys has acquired a talented group of writers that are well-versed in a diverse number of topics. Zerys is reliable, and the customer service response is fast, which I greatly appreciate. I do not believe Zerys' interface is as simple as it could be, however.

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• We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
• With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.

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• Zerys has allowed us to grow our linkbuilding campaigns much more quickly than we would if we tried to create all of the content in-house.
• We save so much time hiring outside writers to write content rather than writing it ourselves.
• We are able to take on more projects than ever because we can rely on Zerys' writers to get things done on time.

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