BrightLocal vs. Kontent.ai

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightLocal
Score 7.9 out of 10
N/A
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
$39
per month
Kontent.ai
Score 8.0 out of 10
N/A
Kontent.ai is a headless CMS that helps content-driven organizations manage their content. Bringing greater speed, control, and governance to every aspect of content management, Kontent.ai helps them to publish better content faster. Kontent.ai is designed to accommodate every type of content workflow without sacrificing speed, compliance, or results. The vendor states Kontent.ai customers—including Elanco, Zurich Insurance, PPG, WebMD…
$30,000
per year (starting price)
Pricing
BrightLocalKontent.ai
Editions & Modules
Track Plan
$39
per month
Manage Plan
$49
per month
Grow Plan
$59
per month
Flexible Plan
30,000
per year
Offerings
Pricing Offerings
BrightLocalKontent.ai
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsBrightLocal offers custom enterprise plans for businesses with more than 50 locations.
More Pricing Information
Community Pulse
BrightLocalKontent.ai
Features
BrightLocalKontent.ai
SEO
Comparison of SEO features of Product A and Product B
BrightLocal
6.7
12 Ratings
13% below category average
Kontent.ai
-
Ratings
Keyword analysis7.08 Ratings00 Ratings
Backlink management4.05 Ratings00 Ratings
SERP ranking tracking7.711 Ratings00 Ratings
Page grader7.52 Ratings00 Ratings
Competitive analysis7.611 Ratings00 Ratings
Site audit / diagnostics9.98 Ratings00 Ratings
Site recommendations6.64 Ratings00 Ratings
Task management3.56 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightLocal
8.6
13 Ratings
13% above category average
Kontent.ai
-
Ratings
Local SEO8.613 Ratings00 Ratings
Social SEO7.96 Ratings00 Ratings
Mobile SEO10.04 Ratings00 Ratings
Global SEO7.72 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightLocal
9.2
11 Ratings
9% above category average
Kontent.ai
-
Ratings
Multi-domain support8.59 Ratings00 Ratings
Integration with web analytics tools9.910 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
BrightLocal
-
Ratings
Kontent.ai
8.2
1 Ratings
0% below category average
Role-based user permissions00 Ratings8.21 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BrightLocal
-
Ratings
Kontent.ai
9.1
2 Ratings
16% above category average
API00 Ratings9.12 Ratings
Internationalization / multi-language00 Ratings9.11 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
BrightLocal
-
Ratings
Kontent.ai
8.5
2 Ratings
9% above category average
Admin section00 Ratings8.62 Ratings
Mobile optimization / responsive design00 Ratings7.72 Ratings
Publishing workflow00 Ratings9.12 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
BrightLocal
-
Ratings
Kontent.ai
8.2
2 Ratings
10% above category average
Content taxonomy00 Ratings9.12 Ratings
SEO support00 Ratings9.11 Ratings
Bulk management00 Ratings7.32 Ratings
Availability / breadth of extensions00 Ratings7.31 Ratings
Best Alternatives
BrightLocalKontent.ai
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightLocalKontent.ai
Likelihood to Recommend
8.6
(14 ratings)
9.1
(2 ratings)
Support Rating
7.5
(2 ratings)
-
(0 ratings)
User Testimonials
BrightLocalKontent.ai
Likelihood to Recommend
BrightLocal
If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Read full review
Kontent.ai
Really easy integration to all of our services and apps. Delivery API libraries make the integration really fast. On the other hand, I miss the option to use SSO (Single Sign-On) with the Professional version of the Kentico Kontent. However, it is included in the Enterprise package.
Read full review
Pros
BrightLocal
  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Read full review
Kontent.ai
  • Management of multilingual content.
  • Content collaboration and control over the entire content lifecycle.
  • A well-documented delivery API and easy integration with any systems across the digital experience stack.
Read full review
Cons
BrightLocal
  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Read full review
Kontent.ai
  • Offer a smaller subscription package for small projects.
Read full review
Support Rating
BrightLocal
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Read full review
Kontent.ai
No answers on this topic
Alternatives Considered
BrightLocal
Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
Read full review
Kontent.ai
Unified access to the same content without the need to duplicate it across multiple solutions. We do not need to set up a complicated infrastructure to start using the Kentico Kontent.
Read full review
Return on Investment
BrightLocal
  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Read full review
Kontent.ai
  • Highly positive ROI.
  • Shorten project delivery.
  • Single source of truth for all content.
Read full review
ScreenShots

BrightLocal Screenshots

Screenshot of Location SummaryScreenshot of Local Search Rank CheckerScreenshot of Local Search GridScreenshot of Local Search AuditScreenshot of Google My Business AuditScreenshot of Citation Tracker

Kontent.ai Screenshots

Screenshot of the AI assistant that can bear the heavy workload of generating texts, summaries, translations, and variants. This enables human creators to deliver more strategic value and do their best work.Screenshot of Mission Control, which provides visibility and supports efficient content production from start to finish. By tracking team progress and pace in one place, it’s easier to catch issues early and keep everything on track.Screenshot of some of the workflow management tools, including user roles and permissions, available to help organizations meet stringent compliance standards and mitigate risk. Governance is non-negotiable for delivering consistent content.Screenshot of some of the tools available to adjust content when needed, without relying on developers. Fix typos, update key information, or issue corrections and deploy those changes everywhere in seconds.Screenshot of an example of how to close frustrating feedback loops, while making messaging stronger. Users can action feedback by leveraging suggestions, auto-replace, versioning, and tasks.