What users are saying about
21 Ratings
6 Ratings
21 Ratings
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Score 9 out of 100
6 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

BrightLocal

If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
Gary Shouldis | TrustRadius Reviewer

Signpost

Signpost is helping us on a very large scale in managing the reviews and increasing positive reviews about the organization. The support team is great, the dashboard is fully functional. I will recommend this tool to other organizations [and] it will definitely help them to enhance their feedback system.
Mallory Robinson | TrustRadius Reviewer

Feature Rating Comparison

SEO

BrightLocal
6.6
Signpost
Keyword analysis
BrightLocal
7.0
Signpost
Backlink management
BrightLocal
4.0
Signpost
SERP ranking tracking
BrightLocal
7.5
Signpost
Page grader
BrightLocal
7.5
Signpost
Competitive analysis
BrightLocal
7.5
Signpost
Site audit / diagnostics
BrightLocal
9.7
Signpost
Site recommendations
BrightLocal
6.6
Signpost
Task management
BrightLocal
3.1
Signpost

SEO Channels

BrightLocal
8.5
Signpost
Local SEO
BrightLocal
8.5
Signpost
Social SEO
BrightLocal
7.9
Signpost
Mobile SEO
BrightLocal
10.0
Signpost
Global SEO
BrightLocal
7.7
Signpost

SEO Platform & Account Management

BrightLocal
9.2
Signpost
Multi-domain support
BrightLocal
8.5
Signpost
Integration with web analytics tools
BrightLocal
10.0
Signpost

Pros

BrightLocal

  • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
  • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
  • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
Sarah Nelson | TrustRadius Reviewer

Signpost

  • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
  • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
  • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
  • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
  • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
Mallory Robinson | TrustRadius Reviewer

Cons

BrightLocal

  • Up and down rankings were not always right on with the local search, but only off by one or two spots
  • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
  • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
Jordan Comstock | TrustRadius Reviewer

Signpost

  • [I feel] the campaign tab needs a lot of improvement. The campaign part is not up to mark. Need a lot of changes to be more precise and relevant to the actual campaign niche.
  • Another big drawback that I discovered while using it that it does not allow to send text messages to customers unless the customer accepts an invite first.
Mallory Robinson | TrustRadius Reviewer

Support Rating

BrightLocal

BrightLocal 7.5
Based on 4 answers
Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
Anonymous | TrustRadius Reviewer

Signpost

No score
No answers yet
No answers on this topic

Alternatives Considered

BrightLocal

The price was cheaper at BrightLocal, although I have had to pay extra for things, but I like the flexibility that an al cart type program brings. I would say that Synup is easier to use and much simpler. Yext is more expensive and requires constant enrollment, but maybe the most comprehensive.
Tina Hettich Sorensen | TrustRadius Reviewer

Signpost

No answers on this topic

Return on Investment

BrightLocal

  • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
  • Reporting is nicely accomplished with their online client report dashboards.
  • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
Tim Colling | TrustRadius Reviewer

Signpost

  • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
  • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
  • This makes me more confident in using the platform more in depth.
Mallory Robinson | TrustRadius Reviewer

Screenshots

Pricing Details

BrightLocal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

BrightLocal Editions & Modules

Edition
Single Business$291
Multi Business$491
SEO Pro$791
Just Reviews$81
  1. per month
Additional Pricing Details
BrightLocal offers custom enterprise plans for businesses with more than 100 locations: https://www.brightlocal.com/enterprise-packages/.

Signpost

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Signpost Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

BrightLocal
8.5
Signpost
8.0

Support Rating

BrightLocal
7.5
Signpost

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