What users are saying about
39 Ratings
6 Ratings
39 Ratings
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Score 8.8 out of 100
6 Ratings
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Score 5.1 out of 100

Feature Set Ratings

    SEO

    6.7

    BrightLocal

    67%

    Signpost

    Feature Set Not Supported
    N/A
    BrightLocal ranks higher in 8/8 features

    Keyword analysis

    7.0
    70%
    8 Ratings
    N/A
    0 Ratings

    Backlink management

    4.0
    40%
    5 Ratings
    N/A
    0 Ratings

    SERP ranking tracking

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Page grader

    7.5
    75%
    2 Ratings
    N/A
    0 Ratings

    Competitive analysis

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Site audit / diagnostics

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Site recommendations

    6.6
    66%
    4 Ratings
    N/A
    0 Ratings

    Task management

    3.1
    31%
    6 Ratings
    N/A
    0 Ratings

    SEO Channels

    8.5

    BrightLocal

    85%

    Signpost

    Feature Set Not Supported
    N/A
    BrightLocal ranks higher in 4/4 features

    Local SEO

    8.5
    85%
    13 Ratings
    N/A
    0 Ratings

    Social SEO

    7.9
    79%
    6 Ratings
    N/A
    0 Ratings

    Mobile SEO

    10.0
    100%
    4 Ratings
    N/A
    0 Ratings

    Global SEO

    7.7
    77%
    2 Ratings
    N/A
    0 Ratings

    SEO Platform & Account Management

    9.2

    BrightLocal

    92%

    Signpost

    Feature Set Not Supported
    N/A
    BrightLocal ranks higher in 2/2 features

    Multi-domain support

    8.5
    85%
    9 Ratings
    N/A
    0 Ratings

    Integration with web analytics tools

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • BrightLocal is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.5

    BrightLocal

    85%
    14 Ratings
    3.6

    Signpost

    36%
    2 Ratings

    Support Rating

    7.5

    BrightLocal

    75%
    4 Ratings

    Signpost

    N/A
    0 Ratings

    Likelihood to Recommend

    BrightLocal

    If you are a local business owner or marketing agency catering to local businesses, BrightLocal is a must have software. It has everything you need to track your local marketing efforts and to identify opportunities to make improvements, all at a very reasonable price point. You can also create nice looking reports to send to clients which are simple to create.
    Read full review

    Signpost

    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review

    Pros

    BrightLocal

    • When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
    • I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
    • BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
    Read full review

    Signpost

    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Read full review

    Cons

    BrightLocal

    • Up and down rankings were not always right on with the local search, but only off by one or two spots
    • It felt like it was only used for local SEO, and I know there are more features, just never got to them.
    • Didn't seem useful for every single client in the way Ahrefs or Spyfu did
    Read full review

    Signpost

    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review

    Pricing Details

    BrightLocal

    Starting Price

    $29 per month

    Editions & Modules

    BrightLocal editions and modules pricing
    EditionModules
    Single Business Plan291
    Multi Business Plan492
    SEO Pro Plan793
    Just Reviews Plan84

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    BrightLocal offers custom enterprise plans for businesses with more than 100 locations.

    Signpost

    Starting Price

    Editions & Modules

    Signpost editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Support Rating

      BrightLocal

      Although their customer support has always contacted me, they have not always been helpful. Many times I've had reports or information disappear with them telling me they had no record of it, even when I had reports that the information was in there. There are times when their system did have bugs and the support was able to help me there. Overall, the support staff is there but they cannot always do much and need to wait for their development team to get back to them which often takes a long time.
      Read full review

      Signpost

      No answers on this topic

      Alternatives Considered

      BrightLocal

      Thryv reached out to me about 3 weeks before signing up with BrightLocal. While all of their features were impressive, there were only about 3 features that I would have used. Thryv wanted $200 per month for their service, which I found to be way overpriced for what I was wanting to use it for. I selected BrightLocal because it had the features I wanted at a lower price and then add ons. After using BrightLocal for a week and speaking with Becki, a customer service executive, I have discovered more features that I would use on BrightLocal than on Thryv.
      Read full review

      Signpost

      No answers on this topic

      Return on Investment

      BrightLocal

      • BrightLocal's ranking reports have helped us better serve our clients' SEO needs, especially local SEO.
      • Reporting is nicely accomplished with their online client report dashboards.
      • Negative: some of their software defects are glaringly obvious take forever to fix, creating a number of awkward moments when we talk our clients through their reports.
      Read full review

      Signpost

      • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
      • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
      • This makes me more confident in using the platform more in depth.
      Read full review

      Screenshots

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