What users are saying about
Top Rated
116 Ratings
5 Ratings
Top Rated
116 Ratings
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Score 8.6 out of 100
5 Ratings
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Score 4 out of 100

Likelihood to Recommend

Bronto

Bronto is a very professional application in the email marketing use space. It has a straightforward and simple interface but it is still a powerful and customizable experience. Most tasks are easy, and you can usually find a way to do things outside the norm with ease. It is a good platform for users new to the email marketing world but grows with their needs and abilities.
No photo available

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry profile photo

Feature Rating Comparison

Email & Online Marketing

Bronto
8.3
WhatCounts
9.8
WYSIWYG email editor
Bronto
8.2
WhatCounts
9.0
Dynamic content
Bronto
8.0
WhatCounts
Ability to test dynamic content
Bronto
7.8
WhatCounts
Landing pages
Bronto
7.2
WhatCounts
10.0
A/B testing
Bronto
8.4
WhatCounts
10.0
Mobile optimization
Bronto
8.2
WhatCounts
10.0
Email deliverability
Bronto
9.0
WhatCounts
10.0
List management
Bronto
8.7
WhatCounts
10.0
Triggered drip sequences
Bronto
8.8
WhatCounts

Reporting & Analytics

Bronto
7.6
WhatCounts
10.0
Dashboards
Bronto
8.0
WhatCounts
10.0
Standard reports
Bronto
7.8
WhatCounts
10.0
Custom reports
Bronto
6.9
WhatCounts

Pros

Bronto

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
No photo available

WhatCounts

  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Holli Drewry profile photo

Cons

Bronto

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
No photo available

WhatCounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry profile photo

Likelihood to Renew

Bronto

Bronto 9.0
Based on 4 answers
As with anything, it's not perfect but it's more than suitable for our needs. I'd like to see continued growth and updates from Bronto and I'm excited to see what they have planned for their users down the road. Our clients (and my superiors) have been very happy with the performance of the software so far. It's going to be a great year for us
No photo available

WhatCounts

No score
No answers yet
No answers on this topic

Usability

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
No photo available

WhatCounts

No score
No answers yet
No answers on this topic

Reliability and Availability

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
No photo available

WhatCounts

No score
No answers yet
No answers on this topic

Performance

Bronto

Bronto 8.0
Based on 1 answer
No photo available

WhatCounts

No score
No answers yet
No answers on this topic

Support

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis profile photo

WhatCounts

WhatCounts 10.0
Based on 1 answer
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry profile photo

Online Training

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
No photo available

WhatCounts

No score
No answers yet
No answers on this topic

Implementation

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
No photo available

WhatCounts

No score
No answers yet
No answers on this topic

Alternatives Considered

Bronto

Bronto has so many features packed into one platform that are not all obvious. Bronto replaces a giant stack of tools I would otherwise have: Drip for marketing automation, Litmus or Glock Apps for spam testing, Zapier and Twilio for SMS, Hootsuite for social posting, and Whatcounts or a similar product recommendation tool. It seems like a large investment until you add up the cost for all of those tools.
No photo available

WhatCounts

We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry profile photo

Return on Investment

Bronto

  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
Johnathan Karch profile photo

WhatCounts

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry profile photo

Pricing Details

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

WhatCounts

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Bronto
8.6
WhatCounts
10.0

Likelihood to Renew

Bronto
9.0
WhatCounts

Usability

Bronto
9.0
WhatCounts

Reliability and Availability

Bronto
10.0
WhatCounts

Performance

Bronto
8.0
WhatCounts

Support

Bronto
2.0
WhatCounts
10.0

Online Training

Bronto
8.0
WhatCounts

Implementation

Bronto
9.0
WhatCounts

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