What users are saying about
Top Rated
73 Ratings
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34 Ratings
Top Rated
73 Ratings
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Score 8.5 out of 100

Impact

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34 Ratings
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Score 7.8 out of 100

Attribute Ratings

  • BuzzSumo is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.7

BuzzSumo

87%
34 Ratings
7.6

Impact

76%
21 Ratings

Usability

9.0

BuzzSumo

90%
6 Ratings

Impact

N/A
0 Ratings

Support Rating

8.4

BuzzSumo

84%
9 Ratings
1.0

Impact

10%
1 Rating

Likelihood to Recommend

Cision

Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
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Impact

Impact has a great platform that allows easy reporting and
gives us options to get details about income and payments. Using a dashboard,
we can quickly manage and expand our network of partners, acquire new partners,
and monitor success. We can share content, train customers, and support them
during sales. There is a central location where we can observe how each of our
partners is doing. Receiving payouts can be made more accessible by integrating
cost-effective methods like Stripe and Payoneer.
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Pros

Cision

  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
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Impact

  • There are no hidden charges and tracking is instant and automated.
  • As an affiliate, Finding relevant offers and managing the programs is quite easy.
  • It has a great user interface which is quite easy to use and manage.
  • There is nearly zero downtime, which makes it much more efficient and reliable.
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Cons

Cision

  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
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Impact

  • Love for them to have integrations with ad platforms so you could directly share sales data and improve conversions.
  • Their link functionality is pretty wonky and is implemented differently in a different places.
  • Wish the payouts period wasn't as long as it is but that may be just an issue for our industry.
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Pricing Details

BuzzSumo

Starting Price

$99 per month

Editions & Modules

BuzzSumo editions and modules pricing
EditionModules
Pro (5 users)991
Plus (10 users)1792
Large (15 users)2993
Enterprise (30+ users)499+4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Impact

Starting Price

Editions & Modules

Impact editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Usability

    Cision

    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
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    Impact

    No answers on this topic

    Support Rating

    Cision

    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
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    Impact

    We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
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    Alternatives Considered

    Cision

    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Read full review

    Impact

    As compared, PartnerStack has better affiliate engagement and had the overall edge on marketing intelligence, but when it comes to automation capabilities, Impact will be my first choice. As someone who was involved in the usage of both platforms, I can recommend PartnerStack for all partner engagement activities whereas Impact for Influencer campaigns.
    Read full review

    Return on Investment

    Cision

    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Read full review

    Impact

    • By using Impact we were able to increase the number of advertisers on our platform.
    • Delayed payments on the part of advertisers or Impact creates so many execution issues.
    • Multi regional campaigns helped us to increase our presens in the market.
    Read full review

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