What users are saying about
Bynder vs Cloudinary
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.1 out of 100
Based on 28 reviews and ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 16 reviews and ratings
Attribute Ratings
- Bynder is rated higher in 1 area: Support Rating
- Cloudinary is rated higher in 1 area: Likelihood to Recommend
- Bynder and Cloudinary are tied in 1 area: Usability
Likelihood to Recommend

9.9
Bynder
99%
13 Ratings
10.0
Cloudinary
100%
6 Ratings
Usability

10.0
Bynder
100%
1 Rating
10.0
Cloudinary
100%
2 Ratings
Support Rating

9.8
Bynder
98%
3 Ratings
9.0
Cloudinary
90%
4 Ratings
Likelihood to Recommend
Bynder
We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
Marketing Coordinator
ShopCore PropertiesReal Estate, 51-200 employees
Cloudinary
Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
Co-Founder, CTO and Product Lead
SixPlusHospitality, 11-50 employees
Pros
Bynder
- Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
- Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
- Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
Business Development and Growth
NUS Consulting GroupManagement Consulting, 1-10 employees
Cloudinary
- Cloudinary is the best in the market for photo and video transformations.
- Cloudinary takes customer's requests for special features and implements them very quickly.
Engineering
Hike MessengerInternet, 51-200 employees
Cons
Bynder
- Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
- Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
- Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
Marketing Project Manager
Dr. Bronner'sConsumer Goods, 51-200 employees
Cloudinary
- Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
- Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
- Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.
Software Engineer
Lockpath, Inc.Computer Software, 51-200 employees
Pricing Details
Bynder
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0
Starting Price
—Bynder Editions & Modules
Edition
Enterprise Brand Portal | 1 |
---|
- User/Storage/Modules/Add-Ons
Additional Pricing Details
The cost of Bynder depends on the number of users, amount of storage, and the modules you need.Cloudinary
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$49 per month
Cloudinary Editions & Modules
Edition
Programmable Media - Plus | $991 |
---|---|
Programmable Media - Advanced | $2491 |
Media Optimizer - Scale | $491 |
Programmable Media - Enterprise | Custom Pricing |
Digital Asset Management | Custom Pricing |
- per month
- none
Additional Pricing Details
—Usability
Bynder
Bynder 10.0
Based on 1 answer
It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
Marketing Coordinator
ShopCore PropertiesReal Estate, 51-200 employees
Cloudinary
Cloudinary 10.0
Based on 2 answers
Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.

Verified User
Executive in Corporate
Entertainment Company, 1-10 employeesSupport Rating
Bynder
Bynder 9.8
Based on 3 answers
When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
Senior Marketing Operations Manager
Tyler TechnologiesComputer Software, 1001-5000 employees
Cloudinary
Cloudinary 9.0
Based on 4 answers
We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great

Verified User
C-Level Executive in Corporate
Computer Software Company, 51-200 employeesAlternatives Considered
Bynder
WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
Digital Asset Management and Art Buyer
BVKMarketing and Advertising, 201-500 employees
Cloudinary
Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, they have a lot of really well-known brands using them like Wired, Sky News, and eBay which gave us a lot of confidence that this was a good robust solution to use and to help others with

Verified User
Analyst in Engineering
Internet Company, 51-200 employeesReturn on Investment
Bynder
- More polished and compelling national marketing pieces due to greater and better use of photos.
- More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
- Greater efficiency when designing pieces (easy to share assets with external designers).
- Increased use of marketing assets across regions due to sharability.
Director of Marketing
OneGoalEducation Management, 51-200 employees
Cloudinary
- Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
Co-Founder, CTO and Product Lead
SixPlusHospitality, 11-50 employees