Cakemail vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cakemail
Score 7.4 out of 10
N/A
CakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design (templates), and basic behavior tracking for a modest price. A free trial is available for up to 30 days and 500 sends, after which Cakemail is available starting at $8 per month.N/A
Listrak
Score 8.8 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
CakemailListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CakemailListrak
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
CakemailListrak
Top Pros
Top Cons
Features
CakemailListrak
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cakemail
8.6
3 Ratings
5% above category average
Listrak
-
Ratings
WYSIWYG email editor8.01 Ratings00 Ratings
Dynamic content9.53 Ratings00 Ratings
Ability to test dynamic content8.93 Ratings00 Ratings
Landing pages9.02 Ratings00 Ratings
A/B testing9.13 Ratings00 Ratings
Mobile optimization10.02 Ratings00 Ratings
Email deliverability reporting8.13 Ratings00 Ratings
List management8.93 Ratings00 Ratings
Triggered drip sequences6.33 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cakemail
9.1
3 Ratings
15% above category average
Listrak
-
Ratings
Dashboards8.63 Ratings00 Ratings
Standard reports8.63 Ratings00 Ratings
Custom reports10.02 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Cakemail
9.4
2 Ratings
10% above category average
Listrak
-
Ratings
URL Validation9.02 Ratings00 Ratings
Link Tracking10.01 Ratings00 Ratings
Image Validation10.01 Ratings00 Ratings
Inbox Display10.01 Ratings00 Ratings
Email Accessibility Tools8.52 Ratings00 Ratings
Spelling and Grammar Check10.02 Ratings00 Ratings
Email Previews8.01 Ratings00 Ratings
Best Alternatives
CakemailListrak
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CakemailListrak
Likelihood to Recommend
8.5
(3 ratings)
7.1
(10 ratings)
User Testimonials
CakemailListrak
Likelihood to Recommend
Cakemail
Sometimes creativity is lacking in me and that is where Cakemail comes in and saves the day. I am glad that I can receive creative help from this awesome brand. The pricing is very affordable, in my opinion. It makes this platform a no-brainer!
Read full review
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Read full review
Pros
Cakemail
  • Their templates are easy to use and visually appealing
  • Visibility into our contact information is great
Read full review
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
Read full review
Cons
Cakemail
  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.
Read full review
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
Read full review
Alternatives Considered
Cakemail
I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you
Read full review
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review
Return on Investment
Cakemail
  • Easily track the success of your email campaigns
Read full review
Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
Read full review
ScreenShots