CallFire vs. ShopperTrak

If you need to find a test candidate for your client quickly, this is one of the best ways. Pull yourself a hot list of a couple hundred potential candidates and load them in to CallFire. Then get ready to hit about 50-60 calls per hour. You should have a great test candidate for your client in about 24 hours! It's amazing how quickly you can show your clients the true speed of your company.

Incentivized

ShopperTrak is excellent at measuring inbound and outbound traffic. Their technology works well and is very accurate. Comparing this data to sales allows our team to see conversion and shopper to associate ratios, which help us make educated business decisions.

Incentivized

• CallFire provides detailed analytics that show what/when callers select within the phone system
• The text message broadcast feature is a game changer. This allows a company to dispatch text campaigns with specific calls-to-action, with tracking analytics.
• The voice broadcast feature allows a mass automated message to be sent to client phones. This saves a lot of time when the same notification needs to go out to multiple clients.

Incentivized

• Count inbound and outbound traffic
• Compare traffic to location specific sales.
• Detailed dashboards with at a glance actionable content.

Incentivized

• The services are easy to use and robust, but there is room for improvement. Unfortunately, not much has changed over the last 2 years of use. There haven't been any new features or innovations in that time.
• API integration and automation is not easy for most folks to jump into and there is very little technical support or documentation to take advantage of such features.
• The standard reports are generally sufficient, but there isn't any customization or intelligence available.

Incentivized

• Updated end users when enhancements are implemented.
• User specific reporting.

Incentivized

There is no reason not to, it has proven effective in the usage

Our ShopperTrak dedicated customer success manager is great to work with. The Technical Support team is responsive and always willing to help.

Incentivized

CallFire has a pricing structure that is attractive to us as a small business. The "pay as you use" options helps us keep our overhead low, especially with so many softwares already in our tech stack. It's a tremendous value for the cost!

Incentivized

• I sent out a broadcast message pretty deep in our data base, well three years out. I had one customer come in and buy thanking me for contacting her.
• Our holiday season was up 35% over last year, this year we used CallFire more than we did in the past.

Incentivized

• We now better manage our labor to meet customer traffic.
• We can better measure the impact of promotions we offer.
• At a glance, I can identify stores with the biggest opportunities.

Incentivized