CallFire has a pricing structure that is attractive to us as a small business. The "pay as you use" options helps us keep our overhead low, especially with so many softwares already in our tech stack. It's a tremendous value for the cost!
While we primarily use the call tracking features, the software is also suitable for voice broadcasts, text broadcasts, and keyword-driven campaigns (text "ABC" to win XYZ). If you are looking for software to help with auto-prospecting to cold (non-subscriber) phone numbers, CallFire is not intended for that.