Campaigner vs. ReachMail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 2.2 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…
$59
per month
ReachMail
Score 10.0 out of 10
N/A
ReachMail focuses on assisting email marketers in achieving delivery success, and present their services a a guide in the ever-changing world of marketing and transactional email. ReachMail includes tools like optimized time-of-day sending, integrated list hygiene and expert support.
$9
per month
Pricing
CampaignerReachMail
Editions & Modules
No answers on this topic
Basic
$9.00
per month
Prro
$29.00
per month
Offerings
Pricing Offerings
CampaignerReachMail
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Features
CampaignerReachMail
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
6.3
4 Ratings
26% below category average
ReachMail
9.7
8 Ratings
17% above category average
WYSIWYG email editor8.04 Ratings9.07 Ratings
Dynamic content4.04 Ratings10.05 Ratings
Ability to test dynamic content4.04 Ratings10.05 Ratings
Landing pages8.02 Ratings9.03 Ratings
A/B testing3.03 Ratings10.05 Ratings
Mobile optimization7.04 Ratings9.05 Ratings
Email deliverability reporting6.04 Ratings10.07 Ratings
List management8.04 Ratings10.08 Ratings
Triggered drip sequences9.02 Ratings10.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.7
4 Ratings
50% below category average
ReachMail
9.7
9 Ratings
21% above category average
Dashboards5.01 Ratings10.08 Ratings
Standard reports8.04 Ratings9.09 Ratings
Custom reports1.03 Ratings10.05 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaigner
-
Ratings
ReachMail
9.8
1 Ratings
14% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings9.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings9.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
Best Alternatives
CampaignerReachMail
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CampaignerReachMail
Likelihood to Recommend
2.0
(5 ratings)
10.0
(10 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
5.0
(2 ratings)
8.0
(1 ratings)
Support Rating
1.0
(2 ratings)
-
(0 ratings)
User Testimonials
CampaignerReachMail
Likelihood to Recommend
Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
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ReachMail, Inc
The free Reachmail account (which I have used for several small organizations) is a good tool where there are limited or zero email marketing dollars, a contact audience of up to 5,000 subscribers, and a max of 15,000 monthly emails. The pricing levels are really reasonable for volume requirements, including custom plans for infrequent mailings. If there are constraints (time and/or design experience) that require a large choice of ready-made contemporary templates without graphic or font modifications, then this probably isn't a good email marketing tool.
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Pros
Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
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ReachMail, Inc
  • The interface is very easy to use.
  • The report offers a wide variety of metrics, including mobile opens and percentages.
  • The organization and easy implementation of Suppression Lists is very helpful.
  • Fast, robust asset library.
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Cons
Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
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ReachMail, Inc
  • I like the tutorials they have helped figure most of my issues out
  • The formatting text gave me lots of issues before I saw the tutorial it was a little complicated
  • Not to many bad things to say really, even customer service is fast, maybe it could be faster?
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Likelihood to Renew
Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
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ReachMail, Inc
No answers on this topic
Usability
Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
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ReachMail, Inc
Graphic and doc storage capabilities, formatting capabilities
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Support Rating
Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
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ReachMail, Inc
No answers on this topic
Alternatives Considered
Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
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ReachMail, Inc
In the past I've used both Salesforce and QuotaFactory (now defunct) to send mass emails and both are far superior in presentation, if not functionality. Reachmail is probably fine when you have graphical content but for text emails it just doesn't stack up. I'll look into other options now that I've tried Reachmail and see that is a terrible option for sales teams.
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Return on Investment
Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
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ReachMail, Inc
  • Using ReachMail saves me a lot of time, and time is money.
  • When I have a question, I can usually reach their customer service immediately, instead of having to postpone a mailing campaign.
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