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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campaigner

    Score2 out of 10
    N/ACampaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. Campaigner advanced features include A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.

    $14

    per month

    Sugar Market

    Score2.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.

    $750

    per month

    Pricing
    CampaignerSugar Market
    Editions & Modules
    Essentials
    $14
    per month
    Advanced
    $35
    per month
    Core
    $1,000
    Database size
    Offerings
    Pricing Offerings
    CampaignerSugar Market
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details—Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
    More Pricing Information
    Features
    CampaignerSugar Market
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campaigner and Sugar Market
    Feature
    Campaigner
    6.3
    4 Ratings
    24% below category average
    Sugar Market
    4.4
    4 Ratings
    55% below category average
    WYSIWYG email editor8.04 Ratings3.03 Ratings
    Dynamic content4.04 Ratings5.03 Ratings
    Ability to test dynamic content4.04 Ratings4.02 Ratings
    Landing pages8.02 Ratings6.03 Ratings
    A/B testing3.03 Ratings4.03 Ratings
    Mobile optimization7.04 Ratings1.03 Ratings
    Email deliverability reporting6.04 Ratings7.04 Ratings
    List management8.04 Ratings4.04 Ratings
    Triggered drip sequences9.02 Ratings6.03 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campaigner and Sugar Market
    Feature
    Campaigner
    4.7
    4 Ratings
    47% below category average
    Sugar Market
    2.3
    4 Ratings
    106% below category average
    Dashboards5.01 Ratings5.04 Ratings
    Standard reports8.04 Ratings1.04 Ratings
    Custom reports1.03 Ratings1.04 Ratings
    Lead Management
    Comparison of Lead Management features of Campaigner and Sugar Market
    Feature
    Campaigner
    -
    Ratings
    Sugar Market
    5.3
    4 Ratings
    40% below category average
    Lead nurturing automation00 Ratings6.04 Ratings
    Lead scoring and grading00 Ratings4.04 Ratings
    Data quality management00 Ratings5.04 Ratings
    Automated sales alerts and tasks00 Ratings6.03 Ratings
    Campaign Management
    Comparison of Campaign Management features of Campaigner and Sugar Market
    Feature
    Campaigner
    -
    Ratings
    Sugar Market
    6.5
    3 Ratings
    15% below category average
    Calendaring00 Ratings6.03 Ratings
    Event/webinar marketing00 Ratings7.02 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Campaigner and Sugar Market
    Feature
    Campaigner
    -
    Ratings
    Sugar Market
    8.2
    1 Ratings
    8% above category average
    Social sharing and campaigns00 Ratings8.21 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Campaigner and Sugar Market
    Feature
    Campaigner
    -
    Ratings
    Sugar Market
    4.8
    4 Ratings
    45% below category average
    API00 Ratings5.02 Ratings
    Role-based workflow & approvals00 Ratings6.02 Ratings
    Customizability00 Ratings3.02 Ratings
    Integration with Salesforce.com00 Ratings9.22 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
    Best Alternatives
    CampaignerSugar Market
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaignerSugar Market
    Likelihood to Recommend
    2.0
    (5 ratings)
    3.0
    (7 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    10.0
    (3 ratings)
    Usability
    5.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (2 ratings)
    8.2
    (1 ratings)
    User Testimonials
    CampaignerSugar Market
    Likelihood to Recommend
    Ziff Davis Inc
    Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
    Incentivized
    Read full review
    SugarCRM
    Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
    Incentivized
    Read full review
    Pros
    Ziff Davis Inc
    • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
    • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
    • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
    Read full review
    SugarCRM
    • It was easy to navigate.
    • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
    • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
    Incentivized
    Read full review
    Cons
    Ziff Davis Inc
    • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
    • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
    • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
    Incentivized
    Read full review
    SugarCRM
    • The user interface is somewhat cumbersome and not intuitive at times.
    • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
    • Custom reporting is complicated to set up.
    Incentivized
    Read full review
    Likelihood to Renew
    Ziff Davis Inc
    I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
    Read full review
    SugarCRM
    We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
    Read full review
    Usability
    Ziff Davis Inc
    Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
    Incentivized
    Read full review
    SugarCRM
    No answers on this topic
    Support Rating
    Ziff Davis Inc
    Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
    Incentivized
    Read full review
    SugarCRM
    The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
    Incentivized
    Read full review
    Alternatives Considered
    Ziff Davis Inc
    MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
    Incentivized
    Read full review
    SugarCRM
    I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
    Read full review
    Return on Investment
    Ziff Davis Inc
    • We are able to sell Campaigner as a premium feature
    • The plans can be a bit pricey
    • We do cover cost by using their flexible "bucket" model.
    Incentivized
    Read full review
    SugarCRM
    • Increased employee efficiency
    • Better customer service
    • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
    Read full review
    ScreenShots