Campayn vs. Zoho Campaigns

For product promotion and newsletters, I would surely recommend Campayn. We use this software for sending weekly newsletters to our clients. This software adds a lot of information with beautiful designs so that our clients get a good idea of our communication. With the help of this software, we send our digital brochures also. It can easily handle this process and gives us good results.

Incentivized

It is well suited in scenarios:

1. Well-defined static list with proper info.
2. Not building email templates from scratch
3. Litmus testing involved
4. Easy to use simple automation journeys involved

Not well-suited scenarios:

1. Complex Customer journeys
2. Dynamic content involved
3. Integration with other products other than the ZOHO suite
4. Testing API limits

Incentivized

• The user interface of this software is very attractive. It helps users navigate the website easily.
• It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
• It also provides free email templates which can be edited as per the requirement.

Incentivized

• The best thing about this software is its integration with G-suite.
• It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
• It helps users to engage subscribers via various social media platforms.
• It allows users to compare various email campaigns.

Incentivized

• Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
• I found less segmentation options for contacts. It should be slightly more.
• Its customer service is not very active and quick. It takes lot of time.

Incentivized

• Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
• The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
• Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
• After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
• You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
• The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.

Incentivized

Because I am a single user organization and the subscription is free for up to 3 users.

Incentivized

I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.

Incentivized

Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.

Incentivized

• Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
• It helps us to increase our customer base by adding sign-up forms in our emails.
• We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.

Incentivized

• It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
• Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
• To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.

Incentivized