Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.
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Oracle CRM On Demand
Score9.1 out of 10
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The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.
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Pricing
Captora (discontinued)
Oracle CRM On Demand
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Captora (discontinued)
Oracle CRM On Demand
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Captora (discontinued)
Oracle CRM On Demand
Sales Force Automation
Comparison of Sales Force Automation features of Captora (discontinued) and Oracle CRM On Demand
Feature
Captora (discontinued)
-
Ratings
Oracle CRM On Demand
8.9
25 Ratings
13% above category average
Customer data management / contact management
00 Ratings
8.025 Ratings
Workflow management
00 Ratings
9.024 Ratings
Territory management
00 Ratings
8.024 Ratings
Opportunity management
00 Ratings
8.025 Ratings
Integration with email client (e.g., Outlook or Gmail)
00 Ratings
9.022 Ratings
Contract management
00 Ratings
9.024 Ratings
Quote & order management
00 Ratings
10.023 Ratings
Interaction tracking
00 Ratings
9.024 Ratings
Channel / partner relationship management
00 Ratings
10.023 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Captora (discontinued) and Oracle CRM On Demand
Feature
Captora (discontinued)
-
Ratings
Oracle CRM On Demand
9.7
24 Ratings
23% above category average
Case management
00 Ratings
10.024 Ratings
Call center management
00 Ratings
10.023 Ratings
Help desk management
00 Ratings
9.024 Ratings
Marketing Automation
Comparison of Marketing Automation features of Captora (discontinued) and Oracle CRM On Demand
Feature
Captora (discontinued)
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
9% above category average
Lead management
00 Ratings
8.024 Ratings
Email marketing
00 Ratings
9.022 Ratings
CRM Project Management
Comparison of CRM Project Management features of Captora (discontinued) and Oracle CRM On Demand
Feature
Captora (discontinued)
-
Ratings
Oracle CRM On Demand
9.0
24 Ratings
16% above category average
Task management
00 Ratings
9.023 Ratings
Billing and invoicing management
00 Ratings
9.022 Ratings
Reporting
00 Ratings
9.023 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Captora (discontinued) and Oracle CRM On Demand
Feature
Captora (discontinued)
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
11% above category average
Forecasting
00 Ratings
10.024 Ratings
Pipeline visualization
00 Ratings
6.623 Ratings
Customizable reports
00 Ratings
9.024 Ratings
Customization
Comparison of Customization features of Captora (discontinued) and Oracle CRM On Demand
Feature
Captora (discontinued)
-
Ratings
Oracle CRM On Demand
8.2
24 Ratings
7% above category average
Custom fields
00 Ratings
9.024 Ratings
Custom objects
00 Ratings
9.024 Ratings
Scripting environment
00 Ratings
5.820 Ratings
API for custom integration
00 Ratings
9.023 Ratings
Security
Comparison of Security features of Captora (discontinued) and Oracle CRM On Demand
Feature
Captora (discontinued)
-
Ratings
Oracle CRM On Demand
9.5
25 Ratings
12% above category average
Single sign-on capability
00 Ratings
10.022 Ratings
Role-based user permissions
00 Ratings
9.025 Ratings
Social CRM
Comparison of Social CRM features of Captora (discontinued) and Oracle CRM On Demand
Feature
Captora (discontinued)
-
Ratings
Oracle CRM On Demand
9.0
18 Ratings
18% above category average
Social data
00 Ratings
9.018 Ratings
Social engagement
00 Ratings
9.018 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Captora (discontinued) and Oracle CRM On Demand
Feature
Captora (discontinued)
-
Ratings
Oracle CRM On Demand
9.0
22 Ratings
18% above category average
Marketing automation
00 Ratings
9.022 Ratings
Compensation management
00 Ratings
9.020 Ratings
Platform
Comparison of Platform features of Captora (discontinued) and Oracle CRM On Demand
If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info