Chameleon vs. Dynamic Yield

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Chameleon
Score 8.2 out of 10
N/A
Chameleon offers a platform to build user guidance for web products, without writing code. The product enables users to create product tours to help teach, guide and convert users. Tours are built with a simple WYSIWYG editor with reusable components, customized styling, automated analytics tracking and powerful features such as user segmentation and A/B testing. Chameleon connects with hundreds of tools via Segment.com. The tool can be…N/A
Dynamic Yield
Score 9.1 out of 10
N/A
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
Pricing
ChameleonDynamic Yield
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ChameleonDynamic Yield
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ChameleonDynamic Yield
Top Pros
Top Cons
Best Alternatives
ChameleonDynamic Yield
Small Businesses
Sogolytics
Sogolytics
Score 8.9 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
CustomerSuccessBox
CustomerSuccessBox
Score 9.5 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Enterprises
Quadient Inspire
Quadient Inspire
Score 9.4 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ChameleonDynamic Yield
Likelihood to Recommend
9.0
(1 ratings)
9.2
(99 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(5 ratings)
Usability
-
(0 ratings)
7.5
(18 ratings)
Support Rating
-
(0 ratings)
10.0
(47 ratings)
User Testimonials
ChameleonDynamic Yield
Likelihood to Recommend
Chameleon Intelligent Tech Inc.
Seems like a great solution for web-based apps and sites when you want to communicate with your users in a fairly lightweight way. Users can "escape" from your guided tours relatively easily. Not sure how it would work for a combined web and mobile experience. Also, if you have a responsive layout, the layout of the guide sometimes breaks - you have to be careful
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Dynamic Yield by Mastercard
Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance. Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5. Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
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Pros
Chameleon Intelligent Tech Inc.
  • Super easy installation/setup particularly if you use Segment.
  • Improved and relatively easy to learn UI.
  • Great minimal/elegant design of the elements that get displayed to your users.
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Dynamic Yield by Mastercard
  • Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
  • An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
  • The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
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Cons
Chameleon Intelligent Tech Inc.
  • There are not quite as many interactive elements as I'd like to see, but enough to get the job done.
  • The general editing UI is good, but some of the elements could be easier to discover. You sort of have to trial-and-error your way to success.
  • Documentation is fairly light. If you really want to dig in, you'll find it lacking. Luckily support was awesome and fast.
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Dynamic Yield by Mastercard
  • The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
  • It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
  • The documentation on the API and custom code implementation can be fleshed out further.
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Likelihood to Renew
Chameleon Intelligent Tech Inc.
No answers on this topic
Dynamic Yield by Mastercard
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
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Usability
Chameleon Intelligent Tech Inc.
No answers on this topic
Dynamic Yield by Mastercard
Setting up strategies, audiences, and experiences is simple and fast. It is incredibly easy to modify the appearance of your site and optimize every aspect with the Dynamic Yield Personalizations. However, while the data visualization on an experience level is easy to modify and analyze, exporting the data in meaningful ways is time consuming.
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Support Rating
Chameleon Intelligent Tech Inc.
No answers on this topic
Dynamic Yield by Mastercard
Overall, the support is very good. If you are a partner (my case), they assign you a customer success manager, that helps a lot. Also, there is a technical person to provide support to the partners, again a great help.
My only "complain" is that with some complex issues, the support may delay in providing you with a solution. Sometimes that can cause some tension with your client.
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Alternatives Considered
Chameleon Intelligent Tech Inc.
We had some colleagues try to implement WalkMe with their Single page app and it was a disaster getting it to work (it eventually did, mostly). Because we already use Segment, we thought we'd give Chameleon a try and it was very easy. I built my first tour in an hour or two.
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Dynamic Yield by Mastercard
  • Oracle Maxymiser is very clunky and hard to code with. Previewing changes was a challenge and development for fixes were slow
  • Optimizely - Great for coding. Fast and efficient. Everything worked great. They were limited at personalization triggers though and their costs were expensive.
  • Monetate - Evaluated but their UI was hard to use.
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Return on Investment
Chameleon Intelligent Tech Inc.
  • Saved us time/money building extensive documentation.
  • Quicker to implement a few other solutions. We have access to an enterprise product for FREE, but we chose not to use it because implementation was too cumbersome.
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Dynamic Yield by Mastercard
  • Most tests have had a positive impact on either revenue or conversion rate - quite often in double digits.
  • Dynamic Yield has also helped us to stop some particular initiatives through direct interaction with the customer base via questionnaires or by a test proving negative quicker than rolling out a permanent feature.
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ScreenShots

Chameleon Screenshots

Screenshot of Screenshot of

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.