Channelscaler is the product resulting from the combing of Allbound and Channel Mechanics. It is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one mobile-friendly place.
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Google Universal Analytics (discontinued)
Score7.6 out of 10
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Google Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.
Allbound is a sleek solution that neatly organizes data. Clearly presents useful instructional content. The slowness of the CRM connection is a problem. When it comes to reaching out to our worldwide network of channel partners, we turn on Allbound to streamline our communication and sales enablement efforts. Our reseller partners may use this central hub to register new deals, stay up to speed on product changes, and have access to all relevant product information.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Content Management including sales & marketing resources, calendar items, distributor and partner communications, and news for partners
Deal registration and MDF management--providing an easy to use system for partners and Cambum administrators to enter and review requests.
Increasing partner engagement--providing an easy way to update the portal frequently keeps our partners coming back to see the latest and greatest resources and benefits
It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The fact that you can't make payouts to partners within the platform itself is super frustrating and that would be a huge improvement.
The ability to track clicks, page views, etc is not available like on other partner platforms like Tune, Impact, and Cake. It would be awesome to see that tracking data for the content being shared.
Having more integrations with platforms like Zuora which we use for payments would be great.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
Allbound is so easy to use as an administrator and provides human support and a resource for its customers to learn about the features and tools available. Our partners consistently provide feedback to us about how much they absolutely love our partner portal, which Allbound provides the structure and functionality to allow us to over amazing things to thousands of partner globally. Almost every person who provides feedback says some iteration of "this is the best partner portal i've ever used."
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is by far the easiest system to administrator that I have either had experience doing or demoed from other vendors. No coding skills needed. Simple interfaces for everything. And the Allbound University and live support are great!
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
Allbound has a support team that is easy to contact right through the PRM interface. Additionally, we have a dedicated account manager and development team who are super responsive and helpful. Allbound has a ticketing system for support as well, which keeps you up to date on status of your support requests.
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
Regular meetings, lots of UAT, quick responses, and adherence to our timeline made implementation a breeze -- even though we had some really complex processes we needed to support.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
They are different in the sense that Allbound allows you to loop in different parners to a degree that HubSpot doesn't outside smaller extensions and portals. More visbility into interactions with HubSpot, but it's truly built for marketing vs a sales forward/partnership management tool.Extensions from Allbound into Google could be helpful
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The sharing of knowledge has a positive effect on the partners who benefit from it.
Our smaller partners are now able to conduct their own campaigns with the help of our Campaigns in a Box, freeing us to concentrate on our larger clients.
Our latest products can all be better explained with the aid of our learning tracks.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
