ChartMogul vs. Singular

For businesses that rely on subscription/recurring revenue models, especially within SaaS. Once everything is all plugged in, it's so easy to generate granular reports and insights. Straight-up eCommerce businesses that don't rely on a recurring/subscription model might not get as much value.

Incentivized

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

Incentivized

• Data Ingestion - Because we use a payment processor that ChartMogul understands, they are able to ingest the data automatically and process it with almost no input from us.
• Analysis and Insights - Once we got our data into ChartMogul, we immediately started seeing some patterns in our data that hadn't previously been apparent to us.
• Customizability - ChartMogul makes it fairly easy to customize and extend the dashboard (and to enrich our data manually via the API).

Incentivized

• Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
• Tracking the user journey right from the click to purchase.

Incentivized

• ChartMogul doesn't always integrate both ways well. When data is modified that has been previously pushed to ChartMogul, bugs can occur.
• I haven't seen an A/R turnover report but this would be helpful to have.

Incentivized

• Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
• Ability to toggle advanced attribution models: first-last touch, time decay, etc.
• Comprehensive deep linking solution (similar to Branch).

Incentivized

Never used!

Incentivized

When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

Incentivized

ChartMogul felt like the market leader for SaaS. Its ease-of-use, visual reporting, and overall feature set seemed to align with exactly what we needed. It provides everything needed when it comes to tracking our revenue month-over-month.

Incentivized

AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.

Incentivized

• We are able to see how our company is doing in terms of churn, sales, and overall health.
• It's a fantastic resource to drill down by customers and learn past subscription history and trends.

Incentivized

• Has helped to improve the ROI.
• Helped to identify the right set of audience which need to be targeted.

Incentivized