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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cheetah Digital

    Score8 out of 10
    N/ADesigned for high-volume, cross-channel campaigns, Cheetah Digital is used by marketers to deliver highly personalized, contextual communications across various channels including email, SMS, push, mobile wallet, direct mail, and social.N/A

    MagicPixel

    Score7.7 out of 10
    Small Businesses (1-50 employees)
    MagicPixel's server side tag management solution allows users to manage both web and mobile app tagging from the same console. MagicPixel helps marketers in healthcare and insurance sectors to comply with HIPAA guidelines by protecting sensitive PII of users. Users can enable consent-driven data…N/A
    Pricing
    Cheetah DigitalMagicPixel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Cheetah DigitalMagicPixel
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Cheetah DigitalMagicPixel
    Tag Management
    Comparison of Tag Management features of Cheetah Digital and MagicPixel
    Feature
    Cheetah Digital
    -
    Ratings
    MagicPixel
    7.2
    3 Ratings
    12% below category average
    Tag library00 Ratings9.03 Ratings
    Tag variable mapping00 Ratings7.03 Ratings
    Ease of writing custom tags00 Ratings6.33 Ratings
    Rules-driven tag execution00 Ratings6.02 Ratings
    Tag performance monitoring00 Ratings9.03 Ratings
    Page load times00 Ratings6.03 Ratings
    Best Alternatives
    Cheetah DigitalMagicPixel
    Small Businesses
    Listrak
    Score10 out of 10
    Google Tag Manager
    Score9.4 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Adobe Experience Platform Launch
    Score8.4 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Adobe Dynamic Tag Management (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cheetah DigitalMagicPixel
    Likelihood to Recommend
    8.0
    (13 ratings)
    7.7
    (3 ratings)
    Likelihood to Renew
    7.6
    (3 ratings)
    -
    (0 ratings)
    Usability
    4.0
    (1 ratings)
    8.0
    (3 ratings)
    Support Rating
    6.8
    (3 ratings)
    8.0
    (3 ratings)
    Vendor post-sale
    3.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Cheetah DigitalMagicPixel
    Likelihood to Recommend
    Zeta Global
    I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
    Read full review
    MagicPixel
    Magic Pixel has worked really well between teams - the ability for anyone on our team from marketing to IT to channel leads can update and implement and track, enabling for better integration and more efficiency
    Incentivized
    Read full review
    Pros
    Zeta Global
    • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
    • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
    • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
    Incentivized
    Read full review
    MagicPixel
    • Multi-integrated tracking approach
    • Tag analytics
    • Lighthouse integration for Sitespeed + page experience monitoring.
    • Live debugging
    Incentivized
    Read full review
    Cons
    Zeta Global
    • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
    Incentivized
    Read full review
    MagicPixel
    • Pre built integrations are great, but the variety could be better.
    • Page loading times can be a bottle neck.
    • Tag suggestions are not always relevant.
    Incentivized
    Read full review
    Likelihood to Renew
    Zeta Global
    As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
    Read full review
    MagicPixel
    No answers on this topic
    Usability
    Zeta Global
    CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
    Read full review
    MagicPixel
    Overall, usability is high and fairly intuitive
    Incentivized
    Read full review
    Support Rating
    Zeta Global
    I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.
    Incentivized
    Read full review
    MagicPixel
    While they're definitely very helpful, they aren't always the best at explaining how to integrate certain products and APIs into their platform. I would have appreciated additional support articles with video and pictures references on how to integrate other products. Overall though they were very helpful when reaching out!
    Incentivized
    Read full review
    Alternatives Considered
    Zeta Global
    I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
    Incentivized
    Read full review
    MagicPixel
    I only briefly had an experience with Hitask but the biggest tale away for me was that MagicPixel a better user interface and user experience. This was really important to me because the more user friendly the tool is, theoretically we are spending less time using the tool but reaping an equitable value.
    Incentivized
    Read full review
    Return on Investment
    Zeta Global
    • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
    • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.
    Incentivized
    Read full review
    MagicPixel
    • Improved multi-integrative approach for less dev time implementing tags.
    • Easier testing of tags meant less down-time for misbehaving tags.
    • More mobile growth due to better tracking.
    Incentivized
    Read full review
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