Cheetah Digital vs. OCI Identity and Access Management

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

Scenarios where IDCS is well suited:

• Oracle Identity Cloud Service is well-suited for organizations that require a centralized approach to managing user access and authentication across multiple applications and services.

• Organizations with strict compliance requirements

Scenarios where IDCS might be less appropriate:

• Organizations with limited customization requirements

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• Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
• Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
• Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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• Restrict access to the applications outside our organization network.
• Multiple IDP configurations make it easy for us to authorize access.
• The adaptive security feature lets us know high-risk users.

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• The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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• The web interface has gotten better over the years, but some functionality is still being handled via shell commands.
• SSL setup can be simplified into one place instead of having to navigate to multiple pages and update different key-stores or wallets.
• Migrating and or replicating between versions can be more intuitive with a side-by-side comparison of schema/attributes.

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As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Oracle cloud services meets most of our needs. I hope in the future we could look at more of the OIG functions included so we could move away from needing to stand up that component.

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I've been very satisfied with the support given by Cheetah, they are always asking and looking for areas where they can help you improve upon your business. They are very knowledgeable and are able to quickly find any answer you are looking for.

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We have contacted Oracle support a few times regarding admin access queries and every time we received prompt replies and help. In my experience, we only contacted 2 times in 3 years. I think it's because of ease of use and manageability. Also, Oracle Identity Cloud Service customer care team was pretty fast and helpful.

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I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.

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I believe we had a quite fair RFP listing all our complex integration and being key on utilizing existing investments, the Oracle product met our requirements and the local partner presented that very well. With such combined synergy, the offering was appealing to be the winning bid and therefore Oracle Identity Management was selected.

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I hope at some point we could get away from needing to "bring our own" licenses and just have a unique user login rate.

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Oracle provided various services we could take advantage of to get the environment configured correctly without needing to hire contractors.

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• Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
• Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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• I'm not sure we've seen actual ROI by implementing this product. We had many efforts to look at alternatives and to evaluate newer versions (OIG). In the end, we decided to replace it with Sailpoint.

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