CIENCE Sales Development (legacy) vs. DMT Business Development vs. TechTarget Lead Generation

Cience is well suited for providing building blocks when you are starting with very little. They took the time to learn our unique product and weren't hesitant to jump on an account for a less than traditional ICP. If you are looking to outsource sales, just be prepared to be an active voice in the partnership.

My rating is, of course, a 10 based on my experience. A large percentage of the researched leads convert into our clients.

I think it’s a great way to enrich your database with new leads without the overhead for smaller teams. That being said I think there is room for improvement in reducing the time it takes to get campaigns up and running.

Incentivized

• Rapidly created marketing scripts based on the domain knowledge we provided.
• Rapidly identified the key executives and ways to reach them in our target audience.
• Provided well-spoken representatives who were able to get our message across.
• Provided excellent weekly feedback on their 'hit-rate.'

• SalesNash really went above and beyond to find the best-fit potential customers, their contact data, and all the necessary info. Plus, the fact that the research is done manually makes all the data super accurate and up to date.

• Identifying accounts that match our audience
• Customer support
• Content syndication
• Lead information

Incentivized

• There isn't much to say here for me from a feature or functionality perspective. We've always had a very seamless interaction with CIENCE from a technology standpoint. I have to admit that I am typically the bottleneck if things ever get stuck because our team at CIENCE usually has to push me to get materials and documentation for our campaigns.
• We once ran into a slight issue with the timing for our contract renewal. I needed to pause our service because of a large deal we acquired, and I needed to save some extra funds to ensure we could prepare for it properly. I was technically too late to put the pause in time based on the dates in our contract. However, the CIENCE team worked closely with me to come up with a creative solution that was understanding of my challenging situation at the time, while also favoring our long-term partnership rather than short-sighted revenue gains.

• Honestly? We've struggled to find meaningful flaws in DMT Business Development's service. After implementing their systems across our B2B sales org, what initially seemed like 'rigid' processes revealed themselves as necessary discipline—their frameworks just work

• Easier workflow
• Less lead time

Incentivized

They are easy to work with and very organized.

DMT as a service is very easy to use. Their team is always available and happy to answer any of our questions.

They have a pool of talented teams and being responsible.

The process outlined was exactly what we were looking for (hand holding before, during and ongoing) and was right on in terms of what we needed for implementation. We were successful in identifying the team from CIENCE who would be dedicated to Manifest and were able to have all levels of both companies involved in the implementation process.

We chose CIENCE because we were impressed with the technology it was built on for lead-generation, the quality of leads proposed to us, the targeting capabilities, and campaign execution strategies. Nobody has been better suited to our service capabilities modeling and needs of the organization.

I think these two tools are both great ways to diversify your database without draining internal resources. We did get more nurtured leads from our other vendor so it’s hard to compare.

Incentivized

• Terrible waste of money. Just starting out we want to use our funds the most effective we can. This had ZERO ROI and was a waste of time.
• They ask for a three-month upfront payment and gave us nothing back. While this is the risk we take with no guarantees, you would expect a reputable business to offer something for a performance so poor. A free month to try and make things right by providing a few leads, or some small amount of refund, something. Their response was to tell us they did nothing wrong and they would not even consider anything.
• The good reviews from this company are baffling to me. I reviewed them before starting and felt they must be reputable. The truth is the onboarding process took 30 days even though we provided them with everything before it started. They charge for this ramp-up time even though nothing of substance is happening.
• Within two weeks of the campaign starting our Cience team had lost over half of its original members due to attrition. 3 out of 5 of their members left the company

• DMT Business Development’s strategies tripled our qualified pipeline within 6 months, directly attributing 28% of annual revenue to their lead-generation frameworks. Their operational tweaks (e.g., CRM overhaul) also cut sales cycles by 40%, freeing up capacity for high-value deals.

• Diversified lead flow
• Increase in meetings completed

Incentivized