Item: CIENCE Sales Development (legacy)
Rating: 10
Author: Jerome Tannenbaum

Use Cases and Deployment Scope

CIENCE was used by the National Sales and Marketing group to describe our telemedicine services. The target audience was executives in the C-suites of more than 2,000 hospitals in the United States. CIENCE identified the key members of each hospital, and how to most effectively contact them, including phone, email, and other means.

Pros and Cons

Rapidly created marketing scripts based on the domain knowledge we provided.
Rapidly identified the key executives and ways to reach them in our target audience.
Provided well-spoken representatives who were able to get our message across.
Provided excellent weekly feedback on their 'hit-rate.'

None. They performed as well, or better than expected.

Return on Investment

ROI was in excess of 300%

Alternatives Considered

Call Box

We explored several similar companies based on a Google search. CIENCE seemed to be the best fit after speaking with 2 other companies whose web-site material appeared to fit our purpose.

Key Insights

Do you think CIENCE Sales Development (legacy) delivers good value for the price?

Yes

Are you happy with CIENCE Sales Development (legacy)'s feature set?

Yes

Did CIENCE Sales Development (legacy) live up to sales and marketing promises?

Yes

Did implementation of CIENCE Sales Development (legacy) go as expected?

Yes

Would you buy CIENCE Sales Development (legacy) again?

Yes

Likelihood to Recommend

They were able to connect us with a very skeptical audience of C-Suite decision-makers in hospitals. Our services were, at the time (Pre-COVID) not what most healthcare executives would have considered mainstream. CIENCE was very effective at making the initial introductions of both our concept and some of the details of our services and got us an audience with many people in our target audience.

Excellent telemarketing services for making a concept sale to a sophisticated buyer

Overall Satisfaction with CIENCE