What users are saying about
1 Rating
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Score 10 out of 100
49 Ratings
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Score 9.9 out of 100

Attribute Ratings

  • Claritas PRIZM Premier is rated higher in 1 area: Likelihood to Renew
  • Claritas PRIZM Premier and TapClicks are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

Claritas PRIZM Premier

100%
1 Rating
10.0

TapClicks

100%
26 Ratings

Likelihood to Renew

10.0

Claritas PRIZM Premier

100%
1 Rating
9.1

TapClicks

91%
1 Rating

Usability

Claritas PRIZM Premier

N/A
0 Ratings
9.0

TapClicks

90%
2 Ratings

Support Rating

Claritas PRIZM Premier

N/A
0 Ratings
9.0

TapClicks

90%
1 Rating

Likelihood to Recommend

Claritas

  • Nielsens account managers are amazing. I could brag about my account rep forever.
  • Get onsight training, it helps the process start at lightspeed.
  • Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.
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TapClicks

For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
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Pros

Claritas

  • Segmentation.
  • Media targeting and buying.
  • Behavioral research.
  • Purchasing behaviors.
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TapClicks

  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
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Cons

Claritas

  • I would like better projections for micromarkets, such as non US Census metro areas.
  • Organic segmentation can be very time consuming, but it always is.
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TapClicks

  • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
  • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
  • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
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Pricing Details

Claritas PRIZM Premier

Starting Price

Editions & Modules

Claritas PRIZM Premier editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    TapClicks

    Starting Price

    Editions & Modules

    TapClicks editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      TapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.

      Likelihood to Renew

      Claritas

      It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.
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      TapClicks

      TapClicks is a must have for our agency clients
      Read full review

      Usability

      Claritas

      No answers on this topic

      TapClicks

      TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
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      Support Rating

      Claritas

      No answers on this topic

      TapClicks

      Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
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      Alternatives Considered

      Claritas

      No answers on this topic

      TapClicks

      The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
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      Return on Investment

      Claritas

      • Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
      • Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
      • It has helped support expansion into a new market for our health insurance products.
      • We are able to design products based on the populations needs and behaviors rather than what someone heard.
      • We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.
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      TapClicks

      • Greater efficiencies in providing reports to our clients
      • Great reporting features to sell when we're trying to close new business as an agency
      • Ability to resell and add margin to our investment
      • Automated reporting for our clients which saves our team time
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