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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Clay

    Score9.3 out of 10
    N/AClay is a GTM enrichment product that combines access to 100+ data sources and AI agents with automated workflows to build any growth use case. Companies use it for tasks like recurring CRM enrichment to targeted outreach.

    $149

    per month 2000 credits per month

    Infor Birst

    Score6.5 out of 10
    N/AInfor Birst offers multi-tenant cloud BI for deployment in a public or private cloud, or on-premises. It provides an in-memory columnar data store and a BI layer comprising a reporting engine, predictive analytics tools, mobile native apps, dashboards, discovery tools, and an open client interface.N/A
    Pricing
    ClayInfor Birst
    Editions & Modules
    Starter
    $149
    per month 2000 credits per month
    Explorer
    $349
    per month 10,000 credits per month
    Pro
    $800
    per month 50,000 credits per month
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    ClayInfor Birst
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual pricing.—
    More Pricing Information
    Community Pulse
    ClayInfor Birst
    Considered Both Products
    Clay Labs Inc. (dba Clay)
    No answer on this topic
    Infor
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    102 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    94 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    101 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    92 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    ClayInfor Birst
    Prospecting
    Comparison of Prospecting features of Clay and Infor Birst
    Feature
    Clay
    8.2
    95 Ratings
    6% above category average
    Infor Birst
    -
    Ratings
    Advanced search8.393 Ratings00 Ratings
    Identification of new leads8.287 Ratings00 Ratings
    List quality7.986 Ratings00 Ratings
    List upload/download9.083 Ratings00 Ratings
    Ideal customer targeting8.01 Ratings00 Ratings
    Load time/data access7.688 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Clay and Infor Birst
    Feature
    Clay
    8.3
    86 Ratings
    7% above category average
    Infor Birst
    -
    Ratings
    Contact information8.186 Ratings00 Ratings
    Company information8.685 Ratings00 Ratings
    Industry information8.284 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Clay and Infor Birst
    Feature
    Clay
    8.0
    84 Ratings
    7% above category average
    Infor Birst
    -
    Ratings
    Lead qualification process8.578 Ratings00 Ratings
    Smart lists and recommendations8.01 Ratings00 Ratings
    Salesforce integration8.266 Ratings00 Ratings
    Company/business profiles8.382 Ratings00 Ratings
    Data hygiene8.180 Ratings00 Ratings
    Automatic data refresh7.01 Ratings00 Ratings
    Filters and segmentation8.01 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Clay and Infor Birst
    Feature
    Clay
    7.9
    64 Ratings
    6% above category average
    Infor Birst
    -
    Ratings
    Sales email templates7.964 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Clay and Infor Birst
    Feature
    Clay
    -
    Ratings
    Infor Birst
    7.4
    77 Ratings
    10% below category average
    Pixel Perfect reports00 Ratings7.068 Ratings
    Customizable dashboards00 Ratings8.077 Ratings
    Report Formatting Templates00 Ratings7.159 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Clay and Infor Birst
    Feature
    Clay
    -
    Ratings
    Infor Birst
    7.0
    78 Ratings
    13% below category average
    Drill-down analysis00 Ratings8.078 Ratings
    Formatting capabilities00 Ratings7.077 Ratings
    Integration with R or other statistical packages00 Ratings6.127 Ratings
    Report sharing and collaboration00 Ratings7.068 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Clay and Infor Birst
    Feature
    Clay
    -
    Ratings
    Infor Birst
    8.0
    75 Ratings
    3% below category average
    Publish to Web00 Ratings8.052 Ratings
    Publish to PDF00 Ratings8.067 Ratings
    Report Versioning00 Ratings7.28 Ratings
    Report Delivery Scheduling00 Ratings9.066 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Clay and Infor Birst
    Feature
    Clay
    -
    Ratings
    Infor Birst
    6.9
    72 Ratings
    15% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.072 Ratings
    Location Analytics / Geographic Visualization00 Ratings7.058 Ratings
    Predictive Analytics00 Ratings5.833 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Clay and Infor Birst
    Feature
    Clay
    -
    Ratings
    Infor Birst
    8.3
    72 Ratings
    2% below category average
    Multi-User Support (named login)00 Ratings9.070 Ratings
    Role-Based Security Model00 Ratings8.068 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.069 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Clay and Infor Birst
    Feature
    Clay
    -
    Ratings
    Infor Birst
    5.0
    54 Ratings
    43% below category average
    Responsive Design for Web Access00 Ratings7.052 Ratings
    Mobile Application00 Ratings3.034 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings3.042 Ratings
    Best Alternatives
    ClayInfor Birst
    Small Businesses
    Owler
    Score9.7 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Crunchbase
    Score6.3 out of 10
    Zendesk Explore
    Score8.1 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ClayInfor Birst
    Likelihood to Recommend
    9.4
    (102 ratings)
    7.5
    (99 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (35 ratings)
    Usability
    7.8
    (102 ratings)
    9.0
    (12 ratings)
    Availability
    -
    (0 ratings)
    4.1
    (6 ratings)
    Performance
    -
    (0 ratings)
    7.5
    (6 ratings)
    Support Rating
    -
    (0 ratings)
    6.0
    (19 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    5.3
    (6 ratings)
    Configurability
    -
    (0 ratings)
    7.0
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    6.0
    (24 ratings)
    Data Sources
    -
    (0 ratings)
    7.6
    (76 ratings)
    Ease of integration
    -
    (0 ratings)
    5.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    6.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.0
    (2 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (2 ratings)
    User Testimonials
    ClayInfor Birst
    Likelihood to Recommend
    Clay Labs Inc. (dba Clay)
    Sales automation is the most suited use case of Clay. You could generate GTM motions that are auto triggered by the signals, so you could actually create workflows that are triggered on specific signals. For example, a company gets new funding, you can reach out to the company within in a matter of minutes and you can track a lot of news that's happening on Google or using RSS feeds. You can patch that news into Clay and then manipulate that and get insights out of it. The second best use case is the data enrichment or data cleanup. Usually companies have CRMs with messy data. You can import that. Clay has native integrations with Salesforce, HubSpot, Pipedrive, Marketo, and you can import those lists into Clay and then clean the data, enrich the data, and then push that forward, update the data in the CRMs. That's the second best use case that I use it for and would recommend it for.
    Incentivized
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    Infor
    Infor Birst OEM and embedded analytics are well suited for advanced analytics and business intelligence. It has flexible deployment features and a lot of configuration ability with low code - no coding ability. Ability to ingest data from multiple live data sources. Source data from multiple sources can be segregated into multiple sections based on business criteria. Easily searchable business terms (metadata) across all enterprise analytic content.
    Read full review
    Pros
    Clay Labs Inc. (dba Clay)
    • Pros, I think there are a lot of pros, so I mentioned a couple of them already, so being able to use different data providers. I think being able to massage the data, I call it a data orchestration where I can get different points of inputs of data. I can throw everything in Clay and then I can make all the changes before I use them for campaigns, for email, for LinkedIn, for whatever reason I'm going to use my data, but it's really easy to enrich, it's really easy to do research. It's really easy to build agents that tie to each row in your dataset, like there are a lot of things that you could use it for that are huge pros.
    Incentivized
    Read full review
    Infor
    • End-to-end solution, from raw source data, ETL, warehousing and reporting, Birst is able to do everything we need in one package instead of needing to develop and maintain multiple technologies
    • Intuitive report development. The drag and drop creation of reports is simple. More complicated queries are easy to generate.
    • Very user-friendly and interactive. A lot of nice features are available both for developers and end users to streamline the process of preparing and consuming data
    • Rich API which allows us to programmatically interact with Birst
    Incentivized
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    Cons
    Clay Labs Inc. (dba Clay)
    • A max column limit. I run into the column limit all the time and kind of have to figure out using multiple tables. Just bugs really. I mean if you start getting too crazy on it, I feel like takes a long time. You can't really identify that it's working or if it's not. So that kind of slows things down a little bit.
    Incentivized
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    Infor
    • Birst prices are fairly expensive. License plus cost of users can add up pretty quickly
    • Depending on the size of data, rendering of reports can take a little bit. Need faster processing of data
    • Takes a little time to understand how to build reports, not the most intuitive UI
    Incentivized
    Read full review
    Likelihood to Renew
    Clay Labs Inc. (dba Clay)
    The software is well suited in lead scoring and workflows management. Product reliability in customer outreach management and segmentation. The product is worth it from pricing to quality ecommerce services and automation of processes.
    Incentivized
    Read full review
    Infor
    We have been able to overcome any of the drawbacks we've found with Birst easily and it has fulfilled almost all of our analytic needs to date. Having seen their roadmap it would be highly unlikely we would move away from this platform any time soon. You simply can't beat the functionality that Birst provides for the price and the things I see coming out of the company solidify that our decision to choose Birst was the best possible choice. We have never regretted the decision.
    Read full review
    Usability
    Clay Labs Inc. (dba Clay)
    I think it's actually before the launches today, I would say eight, but after they launch, what's the name of the product? I dunno if it was the web intent or the sculpture. 10, because I think that the sculpture was the missing part of plates till now.
    Incentivized
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    Infor
    I would like to see additional usability put into the ETL scripting. Recently, Birst added a nice function reference inline to formula creation which has kept me from having to return to documentation so much. The same in ETL would be very beneficial. The interface problems related to the Flex framework are being addressed in a rewrite to HTML 5, but for now they are still a hindrance to a higher usability rating.
    Read full review
    Reliability and Availability
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Infor
    We frequently experience -103 errors due to us using the Live Connect functionality, which does not seem to handle even minor interruptions in connectivity, and treats all future connection attempts or data requests as errors, even if the issue does not exist any longer
    Read full review
    Performance
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Infor
    Everything runs very fast and smoothly. The only process that I wish was faster would be processing the data after uploading new data or making changes to the existing data model. It can take 15-20 minutes (roughly) to upload and process new data once you start getting into 10's of millions of rows. Given my experience with how long it takes me to pull the same data using SQL Server Management Studio, I don't think Birst is unreasonably slow - but for me to give a higher rating, I would want it to be unreasonably fast
    Read full review
    Support Rating
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Infor
    • Poor turnaround time
    • Low response rate when the problem at hand are large
    • Lack of infrastructural knowledge when it comes to scaling solutions
    • Lack of inter team work noticed
    • Most of the tickets are open for a long period of time
    Incentivized
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    In-Person Training
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Infor
    I have attended two different training sessions. The first one was my initial training on the system. It was well paced, clear and concise. If there were questions that were not able to be answered by the instructor, he took down the question and actually followed up and provided us a response quickly. The second session was specific to the dashboard and report design components. This training was very good though there were some attendants who had little or no experience and their questions slowed the class.
    Read full review
    Online Training
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Infor
    Although I found the online resources helpful, a lack of appropriate examples for certain tasks key to report creation and advanced modeling make the online training/documentation less than perfect. For an inexperienced BI professional, the online training would not enable a streamlined launch of the product.
    Read full review
    Implementation Rating
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Infor
    Have clean data! Birst flexibility allows - Start small, then introduce functionality and complexity along the way. If you try to present all the functionality [bells and whistles] and wow them, but bad data is uncovered, the end user blames the new application and turns away.
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    Alternatives Considered
    Clay Labs Inc. (dba Clay)
    So in a sense, there is a large community, and because of the community you also learn multiple workflows and how to use it better. You can kind of democratize or source knowledge more easily on how to use the product, and also transfer it so other people can use it more easily. So in a sense, that works.
    Incentivized
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    Infor
    Birst was better than Domo for our needs because we could get in and tinker with it. Our impression of Domo was that it had a lot of connectors and ready to go reports, but it made too many assumptions about applications we use. We customize too much to use a "ready to go" solution like that. When we looked at Tableau, we liked its visualization capabilities, but it wasn't going to help us do the extractions, ETL, and warehousing of data. It may have come some distance since then.
    Incentivized
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    Scalability
    Clay Labs Inc. (dba Clay)
    No answers on this topic
    Infor
    we can see that loading a lot of data can cause a noticable slow down in performance. Birst support indicated that they don't really consider anything less than 30 seconds to be an issue, but that is not the case for our customers, so we have had to change some of implementation to address this
    Read full review
    Return on Investment
    Clay Labs Inc. (dba Clay)
    • Without Clay we would probably have our agency, but not with the level of sophistication we have right now or really one of our USP that we are certified by Clay. That's how we get a lot of inbound leads as well. So that of course leads to a very healthy ROI. If we look at inbound.
    • I think negative as terms in negative ROI, I think this is a nice one to touch on. Expectation management for tooling such as Clay is extremely difficult because people see a lot of stuff happening on LinkedIn from the top 1% of Clay experts and they look at us and "hey, we want the same thing," basically. That's quite a challenge. So that's really a good conversation to have with your potential client as well. Like, "Hey, I know, tell me what you've seen. We're going to see what we can do if that's reasonable or not." Set realistic expectations there and don't expect to go from zero to 100 within a very small time window. So that was something we had to learn. We had a lot of unrealistic expectations for what we can do. We can improve your business, but we can't do it with a factor of X or in a period of eight weeks.
    Incentivized
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    Infor
    • Being a manufacturing company we tend to lag behind technologically. But having all the data for different ERP systems in one place has been an eye opener for the executives. It has lessened the need to convert some legacy ERP systems.
    • Having such a simple reporting tool is a great asset to some of our sites that have traditionally had trouble gathering data from AS400 systems.
    Incentivized
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    ScreenShots

    Infor Birst Screenshots

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