A big mistake we made in our initial implementation was not getting me any training on it. The product is intuitive and I did figure out a great deal on my own, but there's really no substitute for formal training with these sorts of things. As I've said before, I have no experience in this area, so maybe somebody used to this sort of thing wouldn't need the training as much as I did, but even then I would recommend getting the training anyway. Being able to network with other customers and various Birst employees is enough to justify the cost, let alone what you'll actually learn.