We use Birst a number of different ways. The first is to help our customer visualize their data. A majority of customers do not have the expertise to build these reports and visualizations so have done this for them. Our customers can use these reports to better understand their products, how they behave and function. We also use Birst internally to monitor how many devices have been deployed on our networks. We can monitor device transactions, API calls and much more. Within our organization, many departments use the Birst. From Sales, Customer Success, Product, marketing, and engineering.