Cleo Integration Cloud vs. Twilio Segment

CLEO Integration Cloud is well suited in any environment where you need to move and translate business data from one format to another or multiple other formats. It is very well suited to replace existing EDI systems that are cumbersome, are a lot of work to add new mappings (add customers for example), or where the support is lousy and you are constantly creating support tickets to try to resolve issues. It just works very well and is constantly improving including keeping up to changes made by various services such as Shopify.

Incentivized

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

• A great platform perfectly integrated with the rest of the company's software.
• Detailed design with simple and easy access from anywhere to our information.
• Multi-location and multi-device access.
• We save on hardware, software and maintenance, by minimizing the user's need for powerful equipment and the programs in charge of managing and configuring them, reducing the investment in their acquisition.
• Cleo integration is in charge of technical maintenance and updates.

Incentivized

• Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
• Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
• The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Incentivized

• A fully functional help manual would be good. Some topics have no help at all, "envelopeassemblybycontext" for instance.
• A needed feature is to be able to sort files by either file type (FM, RS, BPS) or by filename. Some of our projects have almost a hundred files.
• Better, more descriptive error messages. Sometimes a ruleset or process fails and the error message is not helpful.

Incentivized

• More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
• Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

Incentivized

Ease in understanding and setup.

Incentivized

Great data manager in the cloud, at a competitive price, backed by a great company and great professionals.

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

Before choosing a solution, we did a detailed analysis of cost, performance, scaling and support. Cleo checked all the right boxes and we have been very satisfied with our choice.

Incentivized

We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.

Incentivized

• We have easily improved our EDI tenfold (or more) as far as ease of adding new customers for example
• We have saved a ton of money by reducing chargebacks for missing ASNs for example
• We have improved customer scorecards where they measure our EDI performance such as one large brand name customer we sell wholesale to who originally scored us around 28% and after implementing CLEO we quickly went to a 96%+ score.

Incentivized

• Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
• Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
• Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.