CleverTap vs. Selligent

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.3 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
Selligent
Score 8.0 out of 10
N/A
Selligent is a cross-channel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels.N/A
Pricing
CleverTapSelligent
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CleverTapSelligent
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
CleverTapSelligent
Best Alternatives
CleverTapSelligent
Small Businesses
OneSignal
OneSignal
Score 8.0 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CleverTapSelligent
Likelihood to Recommend
7.7
(9 ratings)
8.8
(2 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CleverTapSelligent
Likelihood to Recommend
CleverTap
It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
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Zeta Global
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
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Pros
CleverTap
  • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
  • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
  • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
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Zeta Global
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
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Cons
CleverTap
  • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
  • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
  • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
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Zeta Global
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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Support Rating
CleverTap
For their expertise and timely resolution to our issues.
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Zeta Global
No answers on this topic
Alternatives Considered
CleverTap
Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
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Zeta Global
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
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Return on Investment
CleverTap
  • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
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Zeta Global
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports