ClicData vs. Cyfe, by Traject

We used ClicData dashboards in a somewhat unorthodox way: we used "Indicators", or icons within tables to represent data, and the results looked great. The ability to integrate 3rd party HTML into dashboards was valuable (although Clic Data correctly warns that response time may suffer). The ability to start small and release dashboards incrementally suited our needs very well. We also valued the responsive account team getting us quickly pointed in the right direction.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Ease of use, I can put together a dashboard in about an hour that is used by daily.
• Support, their support team is super helpful and always has detailed insight.
• Connectors, they have a huge number of connectors that allow easy integration of your data sources.

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• More widgets.
• Sometimes it takes a while to refresh.

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

Like I mentioned before, the ease of use means we not only get very quick results and beautiful dashboards in minutes, it means my team is actually using it because they aren't frustrated in the learning curve or wasting time trying to accomplish simple tasks.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

We've only needed support a couple times in the beginning as we were learning the system and how to display our data in interesting ways. Every time we reached out we got very detailed responses and were connected to someone that you could tell was very interested in making sure we were happy with how things were going.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

ClicData was the most flexible. It is cloud-based and even has WebService access. You can publish your data for access from other applications. The sheer number of data connectors is amazing. The ability to not only create dashboards, but you can schedule them to be delivered to specific recipients on a scheduled basis via PDF or a static HTML page.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• ClicData was by far the most reasonable cost-wise, and we were able to get ROI within just minutes of using it.

Incentivized

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations