ClickFunnels vs. ConvertKit

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickFunnels
Score 7.4 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
ConvertKit
Score 8.8 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Pricing
ClickFunnelsConvertKit
Editions & Modules
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
Creator
$29.00
per month
Creator Pro
$59.00
per month
Offerings
Pricing Offerings
ClickFunnelsConvertKit
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ClickFunnelsConvertKit
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
ClickFunnels
3.8
12 Ratings
47% below category average
ConvertKit
-
Ratings
Landing page A/B testing:4.411 Ratings00 Ratings
Dynamic page text replacement3.57 Ratings00 Ratings
Real-time analytics dashboard4.112 Ratings00 Ratings
SEO tools3.510 Ratings00 Ratings
Optimization recommendations3.48 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ClickFunnels
-
Ratings
ConvertKit
9.5
3 Ratings
16% above category average
WYSIWYG email editor00 Ratings8.03 Ratings
Dynamic content00 Ratings10.03 Ratings
Ability to test dynamic content00 Ratings10.03 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings10.03 Ratings
Mobile optimization00 Ratings10.03 Ratings
Email deliverability reporting00 Ratings10.03 Ratings
List management00 Ratings10.03 Ratings
Triggered drip sequences00 Ratings10.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ClickFunnels
-
Ratings
ConvertKit
9.0
3 Ratings
15% above category average
Dashboards00 Ratings9.03 Ratings
Standard reports00 Ratings9.03 Ratings
Custom reports00 Ratings9.02 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ClickFunnels
-
Ratings
ConvertKit
10.0
3 Ratings
16% above category average
URL Validation00 Ratings10.02 Ratings
Link Tracking00 Ratings10.02 Ratings
Image Validation00 Ratings10.02 Ratings
Inbox Display00 Ratings10.03 Ratings
Email Accessibility Tools00 Ratings10.02 Ratings
Spelling and Grammar Check00 Ratings10.02 Ratings
Spam Testing00 Ratings10.02 Ratings
Email Previews00 Ratings10.03 Ratings
Best Alternatives
ClickFunnelsConvertKit
Small Businesses
Leadpages
Leadpages
Score 6.4 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
ClickFunnelsConvertKit
Likelihood to Recommend
4.9
(33 ratings)
10.0
(3 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
10.0
(2 ratings)
-
(0 ratings)
Support Rating
10.0
(12 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
ClickFunnelsConvertKit
Likelihood to Recommend
ClickFunnels
Great for an all-in-one marketing package. From the web page to lead and email capture. Running ads to a sales funnel page to capture leads to a sale on a shopping cart page and the ability to up-sell and down-sell products with ease. Whether your business is face-to-face or online ClickFunnels has everything and more that you require to run marketing.
Read full review
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
Pros
ClickFunnels
  • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
  • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
  • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
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ConvertKit
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
Read full review
Cons
ClickFunnels
  • End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
  • User navigation - It's not necessarily user intuitive.
  • The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
  • They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
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ConvertKit
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
Read full review
Likelihood to Renew
ClickFunnels
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
Read full review
ConvertKit
No answers on this topic
Usability
ClickFunnels
Very easy to use and manage. There have been a few times I have needed to make some edits or change the flow of the funnel, and even though I didn't do the initial setup, I have no problems figuring out how to make the changes on my own without their help.
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ConvertKit
No answers on this topic
Support Rating
ClickFunnels
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
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ConvertKit
No answers on this topic
Implementation Rating
ClickFunnels
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
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ConvertKit
No answers on this topic
Alternatives Considered
ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed
Read full review
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
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Return on Investment
ClickFunnels
  • My clients make more money with it than without it
  • Other builders aren't necessarily better...we've tried and keep coming back to CF
  • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
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ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Read full review
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