Solid landing page and sales funnel builder, but doesn't replace your marketing automation tool
March 30, 2020

Solid landing page and sales funnel builder, but doesn't replace your marketing automation tool

Bailey Witt, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with ClickFunnels

As a marketing agency, we have used ClickFunnels for our own marketing and we've also implemented for several clients. It is used primarily by marketing to generate leads. ClickFunnels provides one of the easiest ways to create landing pages with opt-in forms or sell products in a sales funnel. It saves so much time on every marketing campaign versus having to outsource web development which can take weeks. ClickFunnels allows us to create subdomains to send paid website traffic to and generate leads for our business which we can remarket to. ClickFunnels also makes it easy to sell products with native checkout and upsell/downsell/one-time offers, and more.
  • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
  • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
  • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
  • It does not have email blast functionality, or multi-step workflows, so it can't completely replace a marketing automation tool or email marketing software like Mailchimp. It needs a co-pilot to really make your business a marketing machine.
  • Setting up funnels can be tricky sometimes. There are several different places to change URLs for your pages which can be confusing. You have to create a domain or subdomain to use for your pages, otherwise they get an ugly URL. Automated emails are not as simple to create as other tools, and it's not drag-and-drop.
  • It doesn't have the CRM functionality that other marketing tools have. It does capture the name and email address of your leads, but it has to send them to another tool, at least in the base version.
  • It makes creating landing pages much quicker, so ad campaigns are up and running in a fraction of the time.
  • As a marketing agency, we've been able to get some efficiencies by using it for ourselves and being able to implement it well for clients too.
  • It makes setting up a series of pages much easier, so we can sell digital products without having to buy an eCommerce tool or payment gateway.
Infusionsoft has a better campaign builder, but lacks the ease and customization of ClickFunnels' page builder, and you can't create a series of pages like you can in ClickFunnels.

Overall, Infusionsoft is way more robust, but ClickFunnels makes a great sidekick to a CRM that lacks marketing prowess.

ClickFunnels is a pretty easy sell to clients wanting to save time making pages and be able to get ad campaigns up and running quickly.
Haven't actually needed to use their support, so I suppose that is a good thing!

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If you're wanting to do some digital advertising on Google, Facebook, Instagram, LinkedIn, or another network, and need a tool to quickly create landing pages on your own. This is a fairly affordable tool to get that done, and it has some nice gizmos and gadgets to make your pages look and function great. It's also a great tool if you have digital products to sell online such as courses, eBooks, or consulting services. You can easily set up sales funnels to capture leads with some content and then upsell them with a "ladder" of products.