Likelihood to Recommend There are no special resources needed to use Clicky - it works well for all the sites I've used it on, providing up to date metrics on visitors and actions. It started out as analytics particularly suited to bloggers and it's still very strong there, but I believe it can work in a wide range of scenarios.
Read full review Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
Read full review Pros Analytics. Real time user tracking. Ease of use for reports. Read full review Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it. Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger). Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks. Read full review Cons It's hard to find a negative feature about Clicky, but if I must pick one, it would be the fact that some reports are only available for limited periods, which means you can't get a one year overview of all aspects of your site. That's just nitpicking, though, as what Clicky offers is more than enough for most people. Read full review There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list. Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them. Read full review Likelihood to Renew In addition to the factors already mentioned, Clicky is constantly being updated to improve functionality for users and the development team is extremely responsive. Recent updates include enhanced support for HTML5 audio and video tracking, additional visitor detail and new comparison trends. In my opinion, Clicky just keeps getting better
Read full review Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
Read full review Usability Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
Read full review Support Rating Know what they doing and reply quickly.
Read full review Read full review Online Training I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Read full review Implementation Rating Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
Read full review Alternatives Considered Clicky is much easier and more enjoyable to use.
Read full review We moved to GTM from a standard
Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Read full review Return on Investment Over the 7 years I've used it, Clicky has given me a better understanding of where my main visitors are coming from, contributing for example to a decision to create content in US English rather than my native UK English because most visitors are from the US. Clicky provided real time stats when few others were doing so, enabling me to respond more quickly to visitors interacting with my content. Read full review GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement. With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation. Read full review ScreenShots